Digital Marketing

The Wonders of Guest Posting

The Wonders of Guest Posting
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What Is It Really?

Guest Posting simply means, writing an article to get it published on someone else’s blog or website.

It doesn’t sound right at first, does it – writing for someone else? If you have something to share, then why not do it on your blog?

In case you’re thinking on these lines too, you need to change that immediately.

A great way to connect with new readers, and widen your scope of audience – guest posting is a beautiful strategy for a blogger to make their presence be felt on the Internet; and here are the key reasons for it:

Search Engines Love ‘Em!

search engine

This is that one reason, that itself should suffice. It’s not just writing the post, but it’s about the backlink that you provide in that article – usually either in the beginning or at the end. These backlinks are great SEO moolah, and you’ll increase your search engine visibility manifold.

Meet New People

meet new people

When we say that this is a great way to meet new people – we really mean bloggers. Well, at least most of them are bloggers. A large chunk of people discussing things on various public forums and social media websites is made up by the bloggers. So you can imagine how much of an impact these bloggers have in general. Wouldn’t it be nice having them on your side, then?

And guest posting doesn’t just introduce you to other bloggers, but also to a new audience that you encounter in the form of this other blog’s readers.

Bloggers, or no bloggers – you get to interact with them, answer their questions, share your knowledge, and most importantly get your message through to a wider people. Eventually, adding value to a conversation, not trying to put your product in everybody’s face in the desperate attempt to somehow sell them, and most of all, patience is what will help you build really good relationships with the fellow bloggers, as well as your other readers. Over time, it will help you bring in new followers, new subscribers to your own blog.

Prepare Yourself To Be A Host Too!


It’s a two-way street, like almost everything else. While you’re asking to publish your articles on other blogs, it’s only fitting that you extend the same courtesy.But thinking that letting other bloggers be a guest poster at your blog, doesn’t just mean they will reap all the benefits would be wrong. Not just do your readers get to read some diverse content on your site, but sometimes a blogger goes on and blogs about his guest post – which is on your blog. So it’s a fantastic practice!

Be A Great Guest, Keep Posting!

Guest posting is not just really really important for your blog , as far as blog promotion strategies go, but as you write more and more of them, you’ll find it a lot fun too.

Read more about blog promotion strategies at: Promoting Your Blog – How?

Write about new and exciting stuff, meet new and exciting people – build a repertoire with bloggers, grow your readership! Don’t forget to generate as much of SEO juice as you can by giving out backlinks to your own blog, and promote your content on social media platforms. And of course, do not forget to thank the person – you don’t leave a party before thanking the host, now do we?

So, write more, promote even more – and most importantly, have a lot of fun doing it all!

Vrinda Wakhlu

I am a quirky person who loves to read and eat. I love sharing cool facts and my smile is highly infectious. Above all... writing is my passion.

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  1. Harshit Agarwal says:

    it definitely broadens the target base especially if the blogger has a good audience following. A good tip for those looking to reach many people in a short span of time.

  2. Pratik Bansal says:

    SEM is very very important to businesses especially because there is so much competition out there. Visibility becomes crucial.

  3. Ritika Ojha says:

    it’s all about give and take. You do good to someone, they will return the favour. After all, what goes around comes around.

  4. When I first started blogging, guest blogging felt little weird. But I agree, being a guest and host are very valuable not just as an experience but also give a good opportunity to showcase your work to a wider audience.

  5. I am liking the articles being written. Going into the intricacies of blogging and not just the surface is important. Good job.

  6. Madhuri Ramu says:

    Many people do not know the actual meaning of guest posting. This article really is useful for those people.

  7. I really like this blogs. It makes GUEST POSTING as a pull marketing source than push marketing. I am sure, People will sure motivate to use the Guest Marketing to promote their brand. Even a small enterprise can use it & make their brand visible to mass.

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