Ways To Personalize Services For E-commerce Platforms

According to Maslow’s hierarchy of needs. Self Esteem tops the hierarchy for humans. When you reach your customers in a personal way. Hence, it is about touching the sensitive self esteem part that is very important.

Nowadays ecommerce takes place on a massive level. Which brings about the need to explore the possibilities. How you can effectively reach your customers. Customization and personalization is what ecommerce development is about. This way you will be able to reach out to your customers in the best ways.

The Era Of Personalization

the-era-of-personalization

Today, everyone shops online! It is also exploring new levels with improvement in every hemisphere.

Here are some supporting statistics:

  • 48% of customers spend more after personalized ecommerce as per survey by MyBuys.
  • According to a research from Invesp. 53% of online shoppers believe that personalization is valuable. And up to 57% of shoppers are willing to give away their personal information. In order to benefit from personalization.
  • 56% of customers are more likely to shop with retailers. Who offer personalization and 74% of them get frustrated if they see unrelated content.

Tips To Personalize Services In Ecommerce

Target Audience Analysis 

target-audience-analysis

When 2 or more people visit your website. It is usually for different purposes. Some are decisive and many are very indecisive. When you study your target audience’s behaviour. Thus, you will be able to curate them for reaching out to each customer in a personalized manner.

You can track your customers with tracking tools like Facebook Pixel or Google Analytics. As it is easier to reach the target audience. And keep their preferences and taste in mind. You can also view the number of clicks. Therefore, it will show you the areas of interest. And accordingly offer deals on that product or service.

Get Direct Email Information 

get-direct-email-information

The most common way in which a customer communicates. When they have a query or concern – is through email. This communication medium offers data. Hence, that can be examined to study the customers feedback. Or their experiences with the ecommerce site.

Studies show that emails provide the best conversion rates when compared to other traffic sources. Hence, it’s a good way to convert customers is through newsletters and email marketing. Hence, many e-commerce websites focus primarily on marketing and advertising through newsletters.

Be An Ecommerce Pioneer 

be-an-e-commerce-pioneer

Have an e-commerce platform? Add some personalized techniques to it. Therefore, if you don’t want to be behind your competitors. There are new features being added to ecommerce platforms. Personalized messages etc by ecommerce development specialists everyday.

Pragyan Sharma
Content Writer at BuildaBazaar
A quiet person, likes to keep things to myself - well mostly. Have a passion for writing. Loves singing and playing Guitar. Reader. Dreamer. Wanderlust.

19 thoughts on “Ways To Personalize Services For E-commerce Platforms

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  • October 28, 2016 at 11:48 am
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    Congrats to Team BuilaBazar, you are doing a great job in providing simple and valuable information to us. 😀

    Reply
  • November 3, 2016 at 12:38 pm
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    Good job Pragyan, Let me add up – find the best fit for your e commerce business, you need to look at what is most important to you and research the vendors offering e-commerce packages based on your needs.

    Reply
  • November 3, 2016 at 1:55 pm
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    Your Explanation is very Nice !! Suggestion webnexs.com this is a good reliable Ecommerce platform.

    Reply
  • November 3, 2016 at 5:03 pm
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    I love this post! It’s great because it shows how easily personalization can be incorporated.

    Reply
  • November 4, 2016 at 2:38 pm
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    Kudos Team, My friend suggested me BuildaBazar and I’m Loving it!!! But i would suggest you to add some website links that would help in providing a platform..

    Reply
  • November 4, 2016 at 4:18 pm
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    Another masterpiece from the writer and buildabazar team. Maslow’s hierarchy of needs woo that made me think about my theory classes. 🙂 😉

    Reply
  • November 5, 2016 at 3:20 am
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    Thanks for the great post! I would so that driving new audiences through tactics can be a great way to increase business as well. 😀

    Reply
  • November 7, 2016 at 2:11 pm
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    Wow! That’s a really interesting article which provides all the necessary tips on how to personalize services in E-commerce.

    Reply
  • November 7, 2016 at 2:37 pm
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    Analyzing what your audience require and targeting them dependign upon their behaviour will definitely make you reach out to them in a personalized manner.

    Reply
  • November 7, 2016 at 5:06 pm
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    Communicating with your audience through personalized e-mails will surely strengthen the relationship between you and your customers.

    Reply
  • November 10, 2016 at 11:59 pm
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    Treating your loyal audience with personalized e-mails, discuounts and seasonal offers will surely make them reach out to the store. It will develope a great bond making them feel as Elite customers.

    Reply
  • November 11, 2016 at 1:17 pm
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    That’s a nice and informative article which is well-written.

    Reply
  • November 11, 2016 at 4:04 pm
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    Adding personalized techniques will definitely make your customers want to visit your store and builds a strong and trustable realtionsip.

    Reply
  • November 12, 2016 at 9:36 pm
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    Good one! All the important tips have been mentioned in the article.

    Reply
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