According to Maslow’s hierarchy of needs. Self Esteem tops the hierarchy for humans. When you reach your customers in a personal way. Hence, it is about touching the sensitive self esteem part that is very important.
Nowadays ecommerce takes place on a massive level. Which brings about the need to explore the possibilities. How you can effectively reach your customers. Customization and personalization is what ecommerce development is about. This way you will be able to reach out to your customers in the best ways.
The Era Of Personalization
Today, everyone shops online! It is also exploring new levels with improvement in every hemisphere.
Here are some supporting statistics:
- 48% of customers spend more after personalized ecommerce as per survey by MyBuys.
- According to a research from Invesp. 53% of online shoppers believe that personalization is valuable. And up to 57% of shoppers are willing to give away their personal information. In order to benefit from personalization.
- 56% of customers are more likely to shop with retailers. Who offer personalization and 74% of them get frustrated if they see unrelated content.
Tips To Personalize Services In Ecommerce
Target Audience Analysis
When 2 or more people visit your website. It is usually for different purposes. Some are decisive and many are very indecisive. When you study your target audience’s behaviour. Thus, you will be able to curate them for reaching out to each customer in a personalized manner.
You can track your customers with tracking tools like Facebook Pixel or Google Analytics. As it is easier to reach the target audience. And keep their preferences and taste in mind. You can also view the number of clicks. Therefore, it will show you the areas of interest. And accordingly offer deals on that product or service.
Get Direct Email Information
The most common way in which a customer communicates. When they have a query or concern – is through email. This communication medium offers data. Hence, that can be examined to study the customers feedback. Or their experiences with the ecommerce site.
Studies show that emails provide the best conversion rates when compared to other traffic sources. Hence, it’s a good way to convert customers is through newsletters and email marketing. Hence, many e-commerce websites focus primarily on marketing and advertising through newsletters.
Be An Ecommerce Pioneer
Have an e-commerce platform? Add some personalized techniques to it. Therefore, if you don’t want to be behind your competitors. There are new features being added to ecommerce platforms. Personalized messages etc by ecommerce development specialists everyday.