Ways To Personalize Services For E-commerce Platforms

Ways To Personalize Services For E-commerce Platforms
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According to Maslow’s hierarchy of needs. Self Esteem tops the hierarchy for humans. When you reach your customers in a personal way. Hence, it is about touching the sensitive self esteem part that is very important.

Nowadays ecommerce takes place on a massive level. Which brings about the need to explore the possibilities. How you can effectively reach your customers. Customization and personalization is what ecommerce development is about. This way you will be able to reach out to your customers in the best ways.

The Era Of Personalization


Today, everyone shops online! It is also exploring new levels with improvement in every hemisphere.

Here are some supporting statistics:

  • 48% of customers spend more after personalized ecommerce as per survey by MyBuys.
  • According to a research from Invesp. 53% of online shoppers believe that personalization is valuable. And up to 57% of shoppers are willing to give away their personal information. In order to benefit from personalization.
  • 56% of customers are more likely to shop with retailers. Who offer personalization and 74% of them get frustrated if they see unrelated content.

Tips To Personalize Services In Ecommerce

Target Audience Analysis 


When 2 or more people visit your website. It is usually for different purposes. Some are decisive and many are very indecisive. When you study your target audience’s behaviour. Thus, you will be able to curate them for reaching out to each customer in a personalized manner.

You can track your customers with tracking tools like Facebook Pixel or Google Analytics. As it is easier to reach the target audience. And keep their preferences and taste in mind. You can also view the number of clicks. Therefore, it will show you the areas of interest. And accordingly offer deals on that product or service.

Get Direct Email Information 


The most common way in which a customer communicates. When they have a query or concern – is through email. This communication medium offers data. Hence, that can be examined to study the customers feedback. Or their experiences with the ecommerce site.

Studies show that emails provide the best conversion rates when compared to other traffic sources. Hence, it’s a good way to convert customers is through newsletters and email marketing. Hence, many e-commerce websites focus primarily on marketing and advertising through newsletters.

Be An Ecommerce Pioneer 


Have an e-commerce platform? Add some personalized techniques to it. Therefore, if you don’t want to be behind your competitors. There are new features being added to ecommerce platforms. Personalized messages etc by ecommerce development specialists everyday.

Pragyan Sharma

A quiet person, likes to keep things to myself - well mostly. Have a passion for writing. Loves singing and playing Guitar. Reader. Dreamer. Wanderlust.

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  1. Good job Pragyan, Let me add up – find the best fit for your e commerce business, you need to look at what is most important to you and research the vendors offering e-commerce packages based on your needs.

  2. Kudos Team, My friend suggested me BuildaBazar and I’m Loving it!!! But i would suggest you to add some website links that would help in providing a platform..

  3. Another masterpiece from the writer and buildabazar team. Maslow’s hierarchy of needs woo that made me think about my theory classes. 🙂 😉

  4. Thanks for the great post! I would so that driving new audiences through tactics can be a great way to increase business as well. 😀

  5. Souvik Lahiri says:

    Wow! That’s a really interesting article which provides all the necessary tips on how to personalize services in E-commerce.

  6. Analyzing what your audience require and targeting them dependign upon their behaviour will definitely make you reach out to them in a personalized manner.

  7. Communicating with your audience through personalized e-mails will surely strengthen the relationship between you and your customers.

  8. Treating your loyal audience with personalized e-mails, discuounts and seasonal offers will surely make them reach out to the store. It will develope a great bond making them feel as Elite customers.

  9. Adding personalized techniques will definitely make your customers want to visit your store and builds a strong and trustable realtionsip.

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