Abhishek Bhowmick, the proud owner of petsGOnuts, is an ardent animal lover, belonging to the city of Mumbai. Not only is he an Animal Welfare officer attached to the Bombay High Court, but he’s also been the 2011 winner of the Godfrey Phillip Bravery Award.
The Idea, The Drive – The Beginning
Even though he could have easily gone for a retail pet store, Abhishek chose to go the e-commerce way, as he wanted to reach out a larger sect of our target audience across different geographical locations of India. petsGOnuts sells some of the finest accessories for dogs and cats. And these products are often restricted to people living in the metros. But since they are catering online today, they can reach out to people in remote places, like Nagaland and Arunachal Pradesh as well. Moreover, we know that by 2020 almost 80% of retail stores are going to close down and only cater online. This was also an inclination for Abhishek to start an online pet store.
The Stumbling Blocks
Abhishek and his partner Ankur Sharma sure faced a few problems in the beginning. Managing an online pet store was a new thing for the both of them. Difficulties like managing the inventory surfaced, initially. But, it was a task they soon sorted out with some intelligent plan of action. Today, they have accustomed themselves with what the running items are – what sells and what doesn’t. So basically they procure ample quantities of fast moving products, and the products that don’t sell much are procured in limited quantities.
Another factor to look into would have been finalizing on the courier partner. And as they figured that food items are usually heavy, they chose to go with India Post for the same.
Balancing Social and Entrepreneurship Goals
(Source: The Alternative)
Being the passionate animal-lover that Abhishek is, he already spends close to 35% of his monthly income behind the well being of stray animals in his locality. Feeding quality dog food to 50 stray dogs, looking after their timely vaccinations and attending rescue calls are some of the things which have been an integral part of his routine since a really long time. It’s a great social cause, no doubt.
Abhishek Bhowmick, the 2011 Godfrey Phillip Bravery Award winner, talking about his love for dogs, and his dream to make the world a better place for animals:
But, Social cause and entrepreneurship are two very different things. What he does for the stray animals, sure gives him peace of mind and it seems like something which he’d never stop doing.
But the remarkable thing is, that he doesn’t really want to have his customers buy things from him, just because he does so much for stray animals. Instead, one will find some of the finest things on his website, which not only come handy, and are useful, but are easily affordable to the pet owners too – and that is what his store’s USP is. He is not associated with any NGOs, either. And if you ever notice their website, you would realize that they haven’t really boasted about their social cause in there too.
He has even maintained a ‘no-donation’ policy, since the very beginning. Never having borrowed any money from friends, colleagues or relatives for that matter, Abhishek Bhowmick made sure that whatever help he could extend to animals, was always out of his own pocket.
petsGOnuts has been Abhishek’s way of expressing his love towards his customers’ beloved pets. It’s his love for all animals – be it a house pet or a stray, that has brought the store into fruition.
petsGOnuts and BuildaBazaar
And it’s especially great for us to see that an individual of this stature with such a brand to boast of, is a part of our BuildaBazaar family. Abhishek says that his experience with BuildaBazaar has been “nothing less than amazing. Have recommended to many people and would do so over and over again.”
We believe our relationship has only strengthened over the years, and we are happy to know that they rank as one of the top 5 e-commerce stores for pets. As for his future plans, Abhishek says, ”If you ask me how I would want to see the glory picture then here’s something what I have to say. Make a big store which has a pet store, medical emergency centre with surgical ward, animal behavior counselors and things which can simplify a pet owner’s life. EVERYTHING UNDER ONE ROOF.”
And we at BuildaBazaar are in tandem with his goals, making sure that petsGOnuts does in fact shape itself the way Abhishek sees it becoming in the coming years, and establish itself as one of the top brands of the country.