The Digital Marketing landscape has changed a lot over the years. A lot of influential and prominent changes came up in 2017 and will continue to grow in 2018.
Search engines endeavouring to improve search quality in coming times, some ranking factors have shift shapes and completely new ones arise. To stay on the top of search results it is important for a website to follow the changing trends in Search Engine Optimization. Also if one continues to follow the old trends and technique then there are chances that website is dragged down in the search engine results pages. To keep away from the website being penalized, ensure that your website is fully optimised according to the latest SEO trends.
SEO is all about Search-Results-Ranking, the year 2018 will see interesting insights involved to measure these metrics. SEO is looking futuristic with popular search engines like Google, Bing and Yahoo getting smarter, answering more queries related to page results and increasing the trend the of voice search. Google algorithms for SEO are quite complex and are being updated constantly to keep business quick-witted and responsive. SEO techniques that once dominated the digital world have fallen out as a constant change and updates are seen in Google algorithms.
To help your e-commerce website stay ahead of your competitors, one needs to ensure that their website follows these top 5 SEO trends of 2018.
1. Extension in SERP Features
Do you think you will increase the traffic by organic methods? Give it a second thought.
A SERP (Search Engine Result Page) is the page displayed by search engines in response to the search query made by a user.
SERP features basically include anything more than the SEO title, URL and the description. SERP features like featured snippets with keywords, knowledge panels, descriptions, meta tags and rich content are seeking searchers’ attention and giving your website more clicks from an organic listing. Rich snippet with the most number of keywords has tripled in the last two years and 87% of the market now relies on rich content. This type of content helps you get more clicks as they are presented in the noticeable and dramatic form. This may sound fancy for a local business. For local businesses, it is important to put efforts in focussing on local SEO to get features, which is called local pack.
2.Voice Search the Next Big Thing To Come in 2018
Voice search will be the new way of searching in future, the idea is hands-free, fast and futuristic. It is a technology that tech industry has been working on for years.
From the last couple of years, we have seen substantial improvements in Voice Technology with Siri, Google Assistant and Cortana. Voice activated search methods have improved and taken the gain in the market, this all is made possible due voice recognition software and speakers. It is been predicted that by 2020 half of the searches will be voice activated. Want to know where is the nearest pizza house, instead of typing on your web browser ask your voice assistant. Pretty cool right?
Want to know how the voice search works?
We’ll let me tell you, all the results show of a voice search are displayed due to the featured snippet. Here also it is same as SERP trend – the trending the content, the more you will be able to fetch responses.
3. Accelerated Mobile Pages (AMP)
These days mobile have become an important part of the digital world, one cannot simply ignore them. As seen from the stats people surf more on mobile rather than the traditional desktop or laptop.
Already 50% of the online searches are done from mobile, so it is no longer an option to have a mobile-friendly website. It has now become a required and expected factor for a business to have a mobile-friendly website and more importantly a website that fits in all size of screens. Today mobile-friendliness of a website is now considered as an important search ranking factor and one should know that mobile site has an impact on your SEO ranking.
Google is also keeping an eye on Accelerated Mobile Pages as this format enables fast loading, giving a better reading experience and improves SEO of the website.
Now the question arises do we need to develop a new website for mobile?
Providentially, you can use the platform of BuildaBazaar that automatically creates a mobile version of your website. We at BuildaBazaar make sure that you get an impressive and amazing website that’s user-friendly and mobile friendly.
4.Link Building along with Brand Building
Conversion is more important than ranking. In the previous year, we have seen a gradual shift from organic search strategies to offering reputation management, managing social media accounts and optimizing content.
A beneficial strategy for link building in 2018 will be shifting towards relationship building, developing powerful links that will be beneficial in long-term. Guest posts play an integral part in link building but in May 2017 Google warned publishers who rely on guest posts to generate backlinks to control spam and questionable links.
In the coming year, brand management will continue to grow as an industry to retain existing customers and scale up businesses. There are techniques and strategies for directory submission and backlink generation that will help you compete organically and increase website and social media engagement for your business.
5. The Shift From HTTP to HTTPS
HTTPS is same as HTTP but with an extra layer of security attached. It has now become a trend for an e-commerce website to provide an extra security layer to their users.
Google has been actively encouraging businesses to convert their websites to HTTPS, and those websites are being rewarded with a minor SEO boost. HTTPS has become common in banking, e-commerce and in those sectors which conducts financial transactions.
Back in mid-2017 Google stated that around 55% of the website were SSL secured and this stats was expected to grow upto 66% by the end of 2017.
Do businesses need to worry about HTTPS ?
We at BuildaBazaar automatically equip your website with SSL certificates. This extra layer of security will help you rank your website higher than your competitors. We at BuildaBazaar assure that your visitor’s sensitive data won’t be harmed and would improve their experience, leading to better SEO of your website.
Apart from these techniques video integration will continue to grow and gain popularity too. People like video and remember them, as they create a huge impact on audiences creating an easier brand establishment. All these great components will be helpful for a successful marketing and branding strategy and finally improves your SEO rank.
SEO is not a static industry, and in many ways, it is taking a traditional pull because of technology drifts. 2018 will not be much volatile for SEO industry, but certain changes will definitely shake the game.