Instagram is the single most impactful move you can make right now to boost your ecommerce sales. Instagram has become a game-changer for businesses. A major part of Instagram’s dynamism is that it’s completely powered by word-of-mouth marketing. Scrolling through your Instagram feed transports you to a visually visceral view of the products, places, and experiences your social circle shares and recommends. Brands understand that being featured on this feed is the holy grail of word-of-mouth marketing, and they’re quickly looking for as many ways as possible to monetize this. Read more
Social media marketing is the process of gaining website traffic or attention through social media sites. And because it is the best way to sell online for any eCommerce business – here are a few ways in which you can create a presence to sell online and improve your brand on social media to improve your business.
Engagement on social media platforms
Whichever social media platform you choose, you need to strike and keep conversations going. Because your users want to know that they are interacting with a human behind your company’s Facebook or Twitter account. Because without engagement, your promotions will convert poorly. Therefore, you can link your product photos with product pages. That way, it will generate traffic and help to sell online through your website as well. Read more
For a business, the best to succeed is to product pricing the right way and better than your competitors. This way, you can enhance the amount you sell. By creating the foundation for a business that will prosper.
There are a number of different types of ecommerce pricing strategies for a business. But, there is no specific formula-based approach that suits all types of products, businesses, or markets. When pricing your products, there are certain factors involved. This includes pinpointing your target customer, tracking how much competitors are changing. And understanding the relationship between quality and price.
Here are some ways in which you can achieve your business goals with the right kind of product pricing. Read more
Importance of digital marketing is known to all. And since now, people access most information online and through applications. This is the most influential way to reach new consumers. Despite its importance, some of us have trouble understanding how it impacts the bottom line.
Getting your brand out there to gain awareness is great, yes. But you’re also missing out on a greater opportunity. That is, to boost sales. If you don’t have an easily actionable path to purchase. There is a lot to consider when you are trying to figure out how to build a purchase path for an online store. You want to find a balance. Between your branding and the actual functionality of your site.
As retail trends continue to shift to digital realms. A successful online store has become vital to a retailer’s success. Getting people to click on a product photo is just step one. So how can you guide consumers through the buying process. All the way to the point of payment? Start by identifying who your major competitors are and then visit their website.
Pertaining to the last few years. When ecommerce industry has started to place its roots in Indian industry. There has been many online businesses and startups that have been established. But the current flavour seems to be of online grocery stores.
There have been a number of online grocery stores that have gained a huge amount of success in the past few years. Grofers, Bigbasket, PepperTap, and many others. Furthermore, recently Ola – an India based taxi service has also entered this arena which further cements the fact that the sector is full of opportunities.
Why is the grocery business taking an uphill movement recently? Maybe because the needs of the audience for grocery and similar items are more demanding and the supply the industry has – is phenomenal too.
The biggest benefit internet has brought into the world is online shopping. Everything is no available just on a simple click of your mouse. Anything you need or want to buy – you can now have it ordered online and delivered to your doorstep.
However, starting an online business is a difficult task, regardless of whatever niche you are thinking of to sell products. Every business requires some important things to be taken care of in every area. Business owners have a daunting task ahead of them of opening and making a successful business from the scratch.
If starting an ecommerce business is something you’re looking into, here are five important things you need to take care of:
It’s that time of the year again where online sellers of various sizes have the opportunity to be a part of one of the biggest sales events of the year. Just by putting your products on sale and hoping for the best will not give you the sales you want. You have to equip your store and design your customer experience in such a way that capitalizes on the potential traffic and buying intent that comes at this time of the year.
The larger your company gets, it becomes more important that you ensure that the message your brand wants to convey is reaching your targeted audience or not. Initially, you must be talking to a few people about how unique your brand is going to be. But as your progress, this needs to be 100% amplified.
Marketers strive to communicate with consumers in the ways which are preferred by them – or we can say it’s consumer-driven. With a huge rise of social media marketing, brands can communicate directly with consumers. Today, when most of the online content is user-generated, marketers are needed to create a buzz about their brand.
An authentic, humanized brand voice matters in your quest to get people raving about you to all of their friends – and also in forming long-lasting brand-customer relationships built on a solid foundation of trust. That means, from your web page copy to what your employees are saying to your blog to social media, it should all align.
For quite a while,I wound up imagining that the universe of web facilitating needs to change something significantly: The web is changing as is changing the conveyance of administrations on the web, whether they be web facilitating administrations or whether administrations that can be outsourced, as are today SaaS, from CRM to oversee email to a huge number of different things.
Here, I need to speak about what is my individual imaginative and prescient of the market and the evolution of the hosting vendors considering the fact that of, a occupation that i do know very good and which I suppose i will be able to furnish some insight and advice, I divide this article into three blocks: SaaS, Cloud Computing and finally the cellular, outlined as the supply of services accessible from smartphones and at all times on the move.
Starting a business involves a huge effort, and for that you generally have to be alone. You only have your ideas and inspiration with you. But, you can make marketing an exciting endeavour being in a partnership with someone – or more precisely, co-marketing.
Co-marketing is about sharing everything related to marketing between two complementary brands, sharing each other’s audiences and resources. These partnerships can benefit both new and big businesses – instead of building from scratch, they can bank upon each other’s resources and products.
Co-marketing has many benefits of being more cost-effective, sharing each other’s audiences, fostering a long-term relation and delighting customers with free giveaways. A good co-marketing campaign benefits all the parties involved. An agreement which benefits everyone and makes sense business-wise – is the one you should think about.