When customers make a purchase from your online storefront can they trust you to protect their credit card information? If not, why would they continue to support your business? That’s why ensuring that your customers’ payment data should always be a priority. When customers trust you, it will ultimately benefit your bottom line. For small business owners, that may seem overwhelming and complicated, but it’s actually easier than you may think.
As a small business, the Internet has given you the ability to compete on a much larger scale – even leveling the playing field with bigger retailers by putting you out there to differentiate your unique products or services and personalized experience. While it has its advantages, there are also many more concerns as far as building trust with your customer base than there would be with a physical storefront where they could see and know you are keeping their payment information safe. The concerns are valid, considering how much online fraud has grown in the last few years. Read more