The Story of Old is Gold

The Story of Old is Gold

It was about 4 years ago, that S. Prithvirajan, K.P. Jayashree, and Sanjay Dattatri came up with a novel idea to open the first-of-its-kind store in India which would focus exclusively on fulfilling the needs of the senior citizens of India.

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When Selling Art is Just a Click Away

(Source: 1Click Arts)
(Source: 1Click Arts)

Shivani and Yatin Sharma, the proud owners of 1Click Arts, have created a marketplace for all the artists who have their art to showcase before each and every art lover.

Shivani puts it across beautifully, when she says, “It’s not about Hussain or Souza or Raza, it’s about thousands of them gone unnoticed – They never found a name because they never were found.”

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Product List Widget – Advanced Configurations – Buildabazaar Tutorials

Product List Widget – Advanced Configurations – Buildabazaar Tutorials

Product list Widget configurations:

Below shown are the configurations you can carry in the Product list widget on your site. These give complete flexibility to the site owner in order to maintain the merchandising in a style and manner that is most apt for the site’s products and that provides the best user experience to the site users.

PLW5

Slider in product list widget – Activate Additional UI features for ProductListWidget and in config click on enable slider.

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Say No to Silly Marketing !

The objective of this article is to provide a quick summary of all the marketing methods / offers that do NOT give results. These methods have been used again and again, but fail to deliver on the ROI which a typical ecommerce company is looking for.

Say no to dumb marketing

There are certain marketing methods that generate ROI and then there are some that are just a waste of money as the amount of returns is negligible.

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Email Marketing – How to do it the Right Way !

letter-mail-mailbox-postbox

Email marketing is one of those topics that has been discussed at least a gazillion times but it is surprising to see people fail at the basics of email marketing in at least 70% of the emails I receive on a daily basis, if not more. When I try to think about the reason on why this happens, then I realize that it is probably due to the lack of clear set of expectations from email marketing, lack of understanding of target audience, and lack of understanding of why people actually click on an email or buy after clicking on one.

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10 Marketing Mistakes By Start-up Entrepreneur

10 Marketing Mistakes By Start-up Entrepreneur

 

Being an entrepreneur is not easy. Start-up entrepreneurs wear a lot of hats while working on projects. They have to focus on a lot of aspects while launching their start-up venture, like to establish a proper growth strategy and building their team and supporting it. In most cases, they are also managing the marketing aspect too. Mostly marketing isn’t a founder’s speciality because they are more inclined towards the product. This is where Start-up entrepreneurs make the same unavoidable mistakes.

 

“Marketing is no longer about the stuff that you make, but about the stories you tell.”

                                                                      – Seth Godin, Author and Entrepreneur

 

 

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