When it comes to starting an online store, there are many things to be considered. To create online store, it’s a tough call to choose which one would suit your needs best. This is one of the most important factors which is needed to be considered to power your online store.
There are two types of ecommerce platforms – hosted and self-hosted. For stability purposes, it is recommended to go with the hosted ecommerce platforms. This would mean, you would have to do literally nothing, and everything would be provided by the platform. Read more →
Ecommerce is the most popular business trend in our futuristic society. As most modern cities are Internet equipped. And how to set up an online store is such a simple process. To send payments anywhere in the world via Internet connection. Along with these technologies hundreds of thousands of new digital web stores have risen. Which sell both physical and digital products to one global marketplace.
Business means trade, and trade means transaction. For Internet buyer, what they really care about is probably the security. As there are overwhelming fraud issues happening all around the world nowadays. So setting up web store is not like your regular blog. It requires careful planning and guided installation with hardened security in mind.
Keep in mind that ecommerce is all about transactions. Not just related to money matters. But you’d also be dealing with some seriously confidential data. Such as client contact details, credit card numbers etc. Services such as PayPal, Moneybookers etc. can offer you a secure channel in this matter. Plus you get loads of other advantages alike fraud detection, payment security for both buyer and seller, ability to use credit cards, send invoices etc. to name a few.
Importance of digital marketing is known to all. And since now, people access most information online and through applications. This is the most influential way to reach new consumers. Despite its importance, some of us have trouble understanding how it impacts the bottom line.
Getting your brand out there to gain awareness is great, yes. But you’re also missing out on a greater opportunity. That is, to boost sales. If you don’t have an easily actionable path to purchase. There is a lot to consider when you are trying to figure out how to build a purchase path for an online store. You want to find a balance. Between your branding and the actual functionality of your site.
As retail trends continue to shift to digital realms. A successful online store has become vital to a retailer’s success. Getting people to click on a product photo is just step one. So how can you guide consumers through the buying process. All the way to the point of payment? Start by identifying who your major competitors are and then visit their website.
When you start your new online store, it’s generally empty in all the senses. Whether it’s about the products you sell, the people you need to recruit or the customers who don’t know about your store. They haven’t heard about you yet and if you want to immediate traffic and sales to your store. And you are going to need to promote and advertise it.
There are certainly other ways to generate website traffic and sales – like you could use content marketing if you have time to let your business grow. But if you want to kick start your business, you will need to do some sort of promotion, and you’ll almost certainly have to pay it.
Writing things down has been one of the oldest methods that ensures productive results in the end. For entrepreneurs, this habit can go a long way in their road to a successful entrepreneur. When you choose to start a business, you have to start everything from a scratch.
Of course, you must be having a plan in your mind, how you would take things, step by step. But as you progress, you see – it’s not going the way you have planned, or imagined – envisioned, basically. With a million tasks and a hundred deadlines flying by, it is natural to feel once again – for what it’s like to run your own business. When you’re at the center of all the chaos, every little thing feels like a top priority.
Jewellery making has a lot of scope in business for anyone who is creative at mind, but it doesn’t really require any crafting skills. It can be started by anyone – if you are more into technical, or a you want to do it “all by yourself’ with a business idea but not an audience.
Your motivation or skill level could be anything – but every idea comes with it’s own complications and challenges. Because, face it – it’s really a crowded one. Yes, it’s quite old too, and has reached an almost saturation point, but hey, there’s always some room for fresh meat to take on and introduce a new niche altogether.
Nowadays, customer tastes are also shifting to less traditional and more personal. And, this has given an increase in demand for smaller designers working in alternative and less expensive materials. The high-end designers which once dominated the industry, has very less spots opened for them now.
There comes a point in every online business owner’s business, that this thought of how to increase the traffic of his website crosses his mind. Of course, you have spent so much of your time and efforts to set up your store up and running. But now it’s time to maintain the consistency it requires, to keep the sales coming in.
Every time you open up your shop, which you would be doing quite a lot lately – you must be wondering “where are the sales?” And you would always get an unsatisfactory response. You sure have seen a steady growth earlier – but now it all seems to be a little stagnant. Now you must be setting your sights on a bigger goal.
Whether it’s about your first customer or someone who is one of the thousands – generating more traffic to your online store is a crucial part of growing your business. If your site is properly optimized for conversions, a jump in traffic could mean more customers and more sales.
According to Baynard Institute, over 68% of online shopping carts are abandoned. As a marketer, this number should be enough to make them cringe. What if your business was able to convert a portion of these abandoned carts into actual customers? Well, this is where cart abandonment emails come into play. These emails have a high open rate and click-through rate compared with promotional emails.
Despite so many cart abandonments, there is a lack of proper marketing strategy to target these potential customers. Although retargeting is an effective way to recover the lost revenue, the most important tactic is to send cart recovery emails. They are not just highly conversion-centric, in fact they are also personal with a human touch.
Also, email marketing has been shown to have a better ROI than social media marketing, SEO, and content marketing, which is why email marketing is a key part of the marketing strategy of every ecommerce business.
Launching an ecommerce site isn’t the only thing you need to do. After the launch, it is important to maintain the consistency of your site, and which is dependent on a myriad of factors. It gets very difficult to control all of the factors to guarantee success, but one thing you can do is watch out for the drainage that drains your sales.
Trust is the most important part of a successful business. If people trust you, they’re more likely to send you their hard-earned cash. A large part of building that trust is simply being honest, transparent, and accountable. The key to making a sale is to remove any element of doubt in a person’s mind, to comfort them, make them rest assured that everything is going well.
Reaching the checkout stage does not mean the purchase is guaranteed. This is the most critical part of the whole buying process, and you need that extra push to send them over the line and make the sale. If people feel that the process is taking too long, then they know the exit way and you’ve killed the sale.
The real skill test begins after launching your ecommerce site. The lull after the launch, is what that should be dealt with skilfully. You’ve just launched a new ecommerce business and can’t help but keep clicking and marvel at how great your products are. But the orders haven’t started to roll in. So now what do you do?
New ecommerce business owners often find that orders are slow to arrive when the site launches. It can be hard to figure out why. It will take time for your ecommerce business to grow. Leading up to the launch, you were busy getting products ready, working on the website, opening merchant accounts, and creating social media profiles, among other tasks. You had action items on your to-do list.