Festive season is here, and it’s here to stay for quite a long time. This period from October to December is considered as the peak time in festivities. Especially in India. Right from Navratri, Durga Puja, Diwali to Christmas. This period is regarded as the ripe time for both offline and online stores.
And why not? The online stores and businesses would want to cash in the most sales they can – in this festive season. But for the online festive sales in ecommerce sites, they need to put on some extra efforts. For spicing and grooming up their stores. Whether online or offline. The big brands have their own trademarked “days’ booked for this season. They have different names too for upping their sales game and attracting maximum buyers. And the results have been amazing too.
Taking advantage of these holidays can be tough though. Every day you’re in the trenches, marketing, managing, shipping and providing great customer service. The downside of being in the trenches of your business is usually a lack of planning for future events. For many ecommerce entrepreneurs in their first few years, this usually means missing important holidays.
Pertaining to the last few years. When ecommerce industry has started to place its roots in Indian industry. There has been many online businesses and startups that have been established. But the current flavour seems to be of online grocery stores.
There have been a number of online grocery stores that have gained a huge amount of success in the past few years. Grofers, Bigbasket, PepperTap, and many others. Furthermore, recently Ola – an India based taxi service has also entered this arena which further cements the fact that the sector is full of opportunities.
Why is the grocery business taking an uphill movement recently? Maybe because the needs of the audience for grocery and similar items are more demanding and the supply the industry has – is phenomenal too.
It’s that time of the year again where online sellers of various sizes have the opportunity to be a part of one of the biggest sales events of the year. Just by putting your products on sale and hoping for the best will not give you the sales you want. You have to equip your store and design your customer experience in such a way that capitalizes on the potential traffic and buying intent that comes at this time of the year.
The larger your company gets, it becomes more important that you ensure that the message your brand wants to convey is reaching your targeted audience or not. Initially, you must be talking to a few people about how unique your brand is going to be. But as your progress, this needs to be 100% amplified.
Marketers strive to communicate with consumers in the ways which are preferred by them – or we can say it’s consumer-driven. With a huge rise of social media marketing, brands can communicate directly with consumers. Today, when most of the online content is user-generated, marketers are needed to create a buzz about their brand.
An authentic, humanized brand voice matters in your quest to get people raving about you to all of their friends – and also in forming long-lasting brand-customer relationships built on a solid foundation of trust. That means, from your web page copy to what your employees are saying to your blog to social media, it should all align.
For quite a while,I wound up imagining that the universe of web facilitating needs to change something significantly: The web is changing as is changing the conveyance of administrations on the web, whether they be web facilitating administrations or whether administrations that can be outsourced, as are today SaaS, from CRM to oversee email to a huge number of different things.
Here, I need to speak about what is my individual imaginative and prescient of the market and the evolution of the hosting vendors considering the fact that of, a occupation that i do know very good and which I suppose i will be able to furnish some insight and advice, I divide this article into three blocks: SaaS, Cloud Computing and finally the cellular, outlined as the supply of services accessible from smartphones and at all times on the move.
Writing things down has been one of the oldest methods that ensures productive results in the end. For entrepreneurs, this habit can go a long way in their road to a successful entrepreneur. When you choose to start a business, you have to start everything from a scratch.
Of course, you must be having a plan in your mind, how you would take things, step by step. But as you progress, you see – it’s not going the way you have planned, or imagined – envisioned, basically. With a million tasks and a hundred deadlines flying by, it is natural to feel once again – for what it’s like to run your own business. When you’re at the center of all the chaos, every little thing feels like a top priority.
Holidays are ahead, and the online store owners look forward to making the best out of these days, in the form of big sales. They will begin every form of marketing, advertising and retargeting to get their word of sale out in the open. But there’s one strategy that has been overlooked by these owners which has the potential to drive a lot of customers to your online store – Gift Guides.
Many shoppers do a lot of research before big sale events and holidays – this is where gift guides come in. there would be many shoppers who would be looking for great gift ideas – and for that they will look to gift guides and buying guides for inspiration. In fact, there are websites in your niche that specialize in sharing gift guides including products very similar to yours.
Most gift guides are basically some gift ideas for a loved one or friend with a particular interest. Sometimes, they’re compiled for a particular holidays, birthdays, and so on. Getting your products in gift guides can help in increasing your discoverability, especially if you have a very unique or niche product that makes a great gift.
According to Baynard Institute, over 68% of online shopping carts are abandoned. As a marketer, this number should be enough to make them cringe. What if your business was able to convert a portion of these abandoned carts into actual customers? Well, this is where cart abandonment emails come into play. These emails have a high open rate and click-through rate compared with promotional emails.
Despite so many cart abandonments, there is a lack of proper marketing strategy to target these potential customers. Although retargeting is an effective way to recover the lost revenue, the most important tactic is to send cart recovery emails. They are not just highly conversion-centric, in fact they are also personal with a human touch.
Also, email marketing has been shown to have a better ROI than social media marketing, SEO, and content marketing, which is why email marketing is a key part of the marketing strategy of every ecommerce business.
If you sell items on your website, there are things you should always be aware of, whether you run a fully fledged global site offering hundreds of products or are just setting up a small store. There are some things which remain same for every business owner in order to succeed.
Launching and maintaining an ecommerce store is a difficult task, which requires an extra effort on some essential elements of a site. Well before you open your online doors for business, you will need to make sure you have a fully well functioning website and is ready to go. Your customers could potentially come from all around the globe and so you’ll require a robust hosting provider to make the most of this.
Supply and distribution needs to be smooth and fast to meet consumer demand and everything must be fully tested and working before it goes live. It’s essential to deliver what you promise. You will also need to have systems in place to deal with anything that goes wrong. Make sure that your policies and procedures cover what to do in the event of returns and complaints – which can help you to turn a crisis into an opportunity.
Everyone seems to be wanting in on the action regarding fund-raising – it’s the new buzzword. The overnight star status has everyone wanting to turn to ecommerce and get funded. Many founders and entrepreneurs think that the only way they can create a successful business is by getting funded right from day one.
They forget that somewhere in the middle of all of that is the need to create a business – which is sustainable and long lasting and not dependent on funding. Studies show that the vast majority of these businesses are self-funded – which is usually known as bootstrapped.
Simply put – bootstrapping is where you start your company with your own finances. This could include help from friends and family but is basically your own money and where the risks are huge. If you do not have the right financial management skills and the knowledge, you could end up failing with serious debt issues. On the other hand, if you can pull it off, the rewards are huge.