The objective of this article is to provide a quick summary of all the marketing methods / offers that do NOT give results. These methods have been used again and again, but fail to deliver on the ROI which a typical ecommerce company is looking for.
There are certain marketing methods that generate ROI and then there are some that are just a waste of money as the amount of returns is negligible.
Being an entrepreneur is not easy. Start-up entrepreneurs wear a lot of hats while working on projects. They have to focus on a lot of aspects while launching their start-up venture, like to establish a proper growth strategy and building their team and supporting it. In most cases, they are also managing the marketing aspect too. Mostly marketing isn’t a founder’s speciality because they are more inclined towards the product. This is where Start-up entrepreneurs make the same unavoidable mistakes.
“Marketing is no longer about the stuff that you make, but about the stories you tell.”