Striving to increase page views per visitor is ironic. Because most website publishers want to ultimately maximize revenue. Which means for many publishers, we want visitors to click an ad. Or even click an affiliate link. Sadly, the realIty is a very small percent of visitors will click an ad. Or click an affiliate link and buy something.
Besides, for many websites, we also must pay some attention to Google. We love free traffic and Google can send it in droves. Google likes websites with a low bounce rate. Which have high page views per visitor, long time on site. All the metrics that make for a good user experience on a website. Read more