Festive season is here, and it’s here to stay for quite a long time. This period from October to December is considered as the peak time in festivities. Especially in India. Right from Navratri, Durga Puja, Diwali to Christmas. This period is regarded as the ripe time for both offline and online stores.
And why not? The online stores and businesses would want to cash in the most sales they can – in this festive season. But for the online festive sales in ecommerce sites, they need to put on some extra efforts. For spicing and grooming up their stores. Whether online or offline. The big brands have their own trademarked “days’ booked for this season. They have different names too for upping their sales game and attracting maximum buyers. And the results have been amazing too.
Taking advantage of these holidays can be tough though. Every day you’re in the trenches, marketing, managing, shipping and providing great customer service. The downside of being in the trenches of your business is usually a lack of planning for future events. For many ecommerce entrepreneurs in their first few years, this usually means missing important holidays.