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Can you guess the magnitude of contribution of fashion industry in today’s e-commerce scenario? Out of the estimated USD 11bn worth of e-commerce market in India, the fashion industry alone contributes a whopping USD 559 million. Numerous large, medium and small enterprises come together to huge sector, one such contributor is Priyanka Swahney who owns LolasCloset.in.
Priyanka has had a special inclination towards art from the start.
She loves dancing and fine arts. She has studied accounting and finance but felt the need to do something more creative and out of the box. Hence, she started working at a social media marketing firm after graduation and eventually found Lola’s Closet a year later.
When asked about her love for fashion, Priyanka says “Ever since I was a child I had a keen interest in fashion and I’ve always been experimental with my style. I’ve always been into high street fashion and street style fashion. Though I appreciate the designs and fashion that luxury brands and high-end designers have to offer, everyday high street fashion is more my thing”.