As marketers, we’re often looking at the result of how much revenue did the email drive? But we can’t get to purchases without clicks, and we can’t get to clicks without opens. Email marketing still has one of the highest engagement rates and returns on investment of any marketing strategy. The key, however, is standing out from the crowd. One way to determine whether your email marketing efforts are effective – is to track your email open rates. Read more
Email marketing and social media marketing are not far apart in the spectrum of digital marketing. In fact, all other techniques considered, these two are probably the easiest to integrate, and both can benefit from doing so. While effective separately, combining your social media and email marketing strategies can go a long way in helping you to supersede your Internet marketing goals. This article highlights the best way to merge your email marketing strategy with your social media efforts. Read more
While some might disagree, email marketing is still an important and effective facet of digital marketing. It can be a great way to build relationships with customers. Provide readers with useful information. And gain visitors to your site. However, it does take time and effort. You have to work at growing your subscriber list. And really focus on delivering useful content. But, if you do so correctly, you can really increase your sales.
Your personal email is not the place to be sending out newsletters or other email marketing efforts. You need to get a provider who specializes in email marketing. Luckily, there are several out there that will be able to meet all your needs. MailChimp or Constant Contact – are two of the most popular email marketing providers and are very easy to use.
According to EmailExpert, for every dollar spent on email marketing, businesses have a return of $44.25. And which is not a laughable amount by any reasonable measure. It can be further optimized. By using your email campaigns as a means to optimize other marketing facets of your business organization. From ongoing promos to encouraging social media and review site engagement. Read more
The sooner you understand this line, the better it is for your business. It is a known fact that getting a new customer requires a lot of time, energy and cost whereas retaining an existing customer is much easier, the subsequent transactions with the customer are much more smooth and the overall trust and comfort between you and the customer increases more and more over time.
One of the biggest issues in every business and specially the online ecommerce business is retention of clients. Most of them come to your site, shop and for some reason never come back.
Email marketing is one of those topics that has been discussed at least a gazillion times but it is surprising to see people fail at the basics of email marketing in at least 70% of the emails I receive on a daily basis, if not more. When I try to think about the reason on why this happens, then I realize that it is probably due to the lack of clear set of expectations from email marketing, lack of understanding of target audience, and lack of understanding of why people actually click on an email or buy after clicking on one.