In most countries, video content production and distribution have also, until recently, largely been overseen . If not outright controlled — by an army of censors and reams of regulations and standards.
But the explosion of ecommerce video trends in recent years has been immense. Which has been made possible by miniature HD video cameras embedded in handheld, mobile smartphones. With flash drives and cloud-based storage capable of housing gigabytes of raw video files. And ultra-fast WiFi and 4G signals. The power of video storytelling has quickly moved into the hands of anyone old enough to hold a video camera or smartphone. Read more