A Successful Cart Abandonment Email Strategy Can Boost Your Sales

A Successful Cart Abandonment Email Strategy Can Boost Your Sales

According to Baynard Institute, over 68% of online shopping carts are abandoned. As a marketer, this number should be enough to make them cringe. What if your business was able to convert a portion of these abandoned carts into actual customers? Well, this is where cart abandonment emails come into play. These emails have a high open rate and click-through rate compared with promotional emails.

Despite so many cart abandonments, there is a lack of proper marketing strategy to target these potential customers. Although retargeting is an effective way to recover the lost revenue, the most important tactic is to send cart recovery emails. They are not just highly conversion-centric, in fact they are also personal with a human touch.

Also, email marketing has been shown to have a better ROI than social media marketing, SEO, and content marketing, which is why email marketing is a key part of the marketing strategy of every ecommerce business.

Read more

5 Essential Elements That Lead To Ecommerce Website Success

5 Essential Elements That Lead To Ecommerce Website Success

If you sell items on your website, there are things you should always be aware of, whether you run a fully fledged global site offering hundreds of products or are just setting up a small store. There are some things which remain same for every business owner in order to succeed.

Launching and maintaining an ecommerce store is a difficult task, which requires an extra effort on some essential elements of a site. Well before you open your online doors for business, you will need to make sure you have a fully well functioning website and is ready to go. Your customers could potentially come from all around the globe and so you’ll require a robust hosting provider to make the most of this.

Supply and distribution needs to be smooth and fast to meet consumer demand and everything must be fully tested and working before it goes live. It’s essential to deliver what you promise. You will also need to have systems in place to deal with anything that goes wrong. Make sure that your policies and procedures cover what to do in the event of returns and complaints – which can help you to turn a crisis into an opportunity.

Read more

How A Bootstrapped Ecommerce Site Can Lead You To Success

Everyone seems to be wanting in on the action regarding fund-raising – it’s the new buzzword. The overnight star status has everyone wanting to turn to ecommerce and get funded. Many founders and entrepreneurs think that the only way they can create a successful business is by getting funded right from day one.

They forget that somewhere in the middle of all of that is the need to create a business – which is sustainable and long lasting and not dependent on funding. Studies show that the vast majority of these businesses are self-funded – which is usually known as bootstrapped.

Simply put – bootstrapping is where you start your company with your own finances. This could include help from friends and family but is basically your own money and where the risks are huge. If you do not have the right financial management skills and the knowledge, you could end up failing with serious debt issues. On the other hand, if you can pull it off, the rewards are huge.

Read more

How Logistics Can Be A Game Changer For Your Ecommerce Business

How Logistics Can Be A Game Changer For Your Ecommerce Business

Today’s ecommerce world is moving faster with each passing day, and the need to get everything done rapidly is the mantra these days. Yes, that is certainly the most obvious way that people shop and that becomes the process of online businesses. The landing of online logistics commercial centers in the recent years has really turned up the ecommerce industry.

With so much potential in the market, logistics area is certain to develop. With so many hyperlocal companies coming up each day, the industry will undoubtedly get instant boost and support which will result in better and long lasting customer satisfaction.

Delivery of the perfect and satisfactory product to the customer on-time could be a really big challenge. In spite of the fact that, online stores can utilize dispatch organizations for conveying their item to customers. There are pro organizations that handle logistics and delivery of a product for ecommerce business.

Read more

How To Utilize Customer Data For Ecommerce Selling

How To Utilize Customer Data For Ecommerce Selling

Generally – When you meet someone you cannot help learning something about them. The more you interact with this person, the more you learn. In the context of interpersonal relationships – it is also true for business relationships.

Interacting with a customer, for a retailer – has an opportunity to learn a little more about them. This gives retailers and idea about how to serve them better. There is an opportunity to market to that shopper in new or better ways that improves his shopping experience and increase store profits.

As an online or multichannel retail store interacts with a shopper, there is a similar exchange of information. Each party learns something about the other. Over the time, if a customer makes several purchases or interacts with the retailer in other ways, the retailer will get to know that customer.

Read more

Ecommerce Crash Course: Start An Online Business In Three Steps

Ecommerce Crash Course: Start An Online Business In Three Steps

We know, how difficult can it be – we also know how to make it easier. A lot of guidance has been provided on internet by various experts on this topic, there is a lot of help that a first time business owner can gather to start their business.

Most important thing is, when you have chosen the niche/product – is how to organize and manage the products on your store. You can now start a business in just three steps.

Here’s a crash course for you:

Read more

3 Steps To Help You Launch Your Ecommerce Store In One Day!

3 Steps To Help You Launch Your Ecommerce Store In One Day!

Trying to launch your own ecommerce store can seem like a daunting task, but it’s really not. This essential part of building your business can actually be accomplished in a single day. And that doesn’t just mean throwing low quality work on you site.

Launching a functional, great-looking ecommerce store in a single day may sound impossible, but when you take the correct steps in the right order, you’ll be up and running in no time at all — without any cash investment.

There are some important points to be considered while opening an ecommerce store, whether it’s in one day or it’s going to take time – the basics remain the same. There are some simple steps that you can take to launch your online store in just one day:

Pick A Design

0237

Though many companies choose to invest into building a custom store design, it’s much easier and cheaper to rent a ready-made design. The design you will select would have to blend well with your product and encourage customers to buy. So, it’s best to choose a theme with a simple, conventional design and mobile functionality.

Animations and banners is a good idea, but they can distract from the main purpose of selling your products. A simple, clean design will place the focus where it belongs and be more visually appealing to your customers.

Fill In Content

0339

Next step is to fill your store with all the required content. And this means to fill out text for product pages, return policies, terms and conditions and other important common text. Shipping information and individual product pages, doesn’t necessarily need to be completely finalized to make your store go live.

You can have more peace of mind knowing you can always go back and adjust your copy as necessary later. At this point, the most important thing you can do is decide which products will be included in your store and write direct, engaging copy that will encourage shoppers to make a purchase.

Add Products And Prepare Shipping

0439

Without products and a method to ship them, your store won’t do much good. For these things, there are apps to install on your site. After receiving an order, all you need to do is confirm the order via your drop-shipping app, and your product will be sent to the customer. This is the final step to creating a fully functional ecommerce store.

With these crucial steps you can start marketing and selling your products, while still having the option to make additional upgrades and improvements to your store when needed.

How To Increase Your Ecommerce Business Sales In 5 Simple Ways

How To Increase Your Ecommerce Business Sales In 5 Simple Ways

This is an obvious fact that the ecommerce industry is expected to continue its upward and rapid growth. This opportunity seems exciting, promising and intriguing for every budding entrepreneur. This is the time to set your best foot forward – whether you’ve already launched an ecommerce business or are looking forward to opening your first venture.

So your online store is up and running, and you’re getting pretty good sales too – that’s very good! But, it’s not easy to avail every bit of profit out of your business without the optimization of your store and using the right strategies to engage customers.

Generating new business is one way to increase your ecommerce sales, but there’s a good chance you could be doing more with the customer base you already have. Here are some simple ways to boost your ecommerce business sales:

Read more

How To Price Your Product The Smart Way

How To Price Your Product The Smart Way

A frequent question asked by business persons in th ecommerce industry is : How to price a product the right way? Is there a specific markup you stick to when devising how much you are going to charge? So on and so forth.

There are certain strategies on how you can choose the correct price for your product if you want to succeed (or survive) in this competitive world.

We have some tips that will help you price your products the smart way.

Read more

3 Simple Ways To Increase Engagement With Your E-commerce Store

3 Simple Ways To Increase Engagement With Your E-commerce Store

When you invest time, money and effort into any e-commerce store, then naturally you would want to optimise the return on investment by increasing engagement. To achieve this, you must engage visitors of your website and customers with your brand and/or product and service.

Here are 3 easy ways you can produce impressive results in you put in a little extra effort.

Read more