Importance of digital marketing is known to all. And since now, people access most information online and through applications. This is the most influential way to reach new consumers. Despite its importance, some of us have trouble understanding how it impacts the bottom line.
Getting your brand out there to gain awareness is great, yes. But you’re also missing out on a greater opportunity. That is, to boost sales. If you don’t have an easily actionable path to purchase. There is a lot to consider when you are trying to figure out how to build a purchase path for an online store. You want to find a balance. Between your branding and the actual functionality of your site.
As retail trends continue to shift to digital realms. A successful online store has become vital to a retailer’s success. Getting people to click on a product photo is just step one. So how can you guide consumers through the buying process. All the way to the point of payment? Start by identifying who your major competitors are and then visit their website.
Festive season is here, and it’s here to stay for quite a long time. This period from October to December is considered as the peak time in festivities. Especially in India. Right from Navratri, Durga Puja, Diwali to Christmas. This period is regarded as the ripe time for both offline and online stores.
And why not? The online stores and businesses would want to cash in the most sales they can – in this festive season. But for the online festive sales in ecommerce sites, they need to put on some extra efforts. For spicing and grooming up their stores. Whether online or offline. The big brands have their own trademarked “days’ booked for this season. They have different names too for upping their sales game and attracting maximum buyers. And the results have been amazing too.
Taking advantage of these holidays can be tough though. Every day you’re in the trenches, marketing, managing, shipping and providing great customer service. The downside of being in the trenches of your business is usually a lack of planning for future events. For many ecommerce entrepreneurs in their first few years, this usually means missing important holidays.
Pertaining to the last few years. When ecommerce industry has started to place its roots in Indian industry. There has been many online businesses and startups that have been established. But the current flavour seems to be of online grocery stores.
There have been a number of online grocery stores that have gained a huge amount of success in the past few years. Grofers, Bigbasket, PepperTap, and many others. Furthermore, recently Ola – an India based taxi service has also entered this arena which further cements the fact that the sector is full of opportunities.
Why is the grocery business taking an uphill movement recently? Maybe because the needs of the audience for grocery and similar items are more demanding and the supply the industry has – is phenomenal too.
The biggest benefit internet has brought into the world is online shopping. Everything is no available just on a simple click of your mouse. Anything you need or want to buy – you can now have it ordered online and delivered to your doorstep.
However, starting an online business is a difficult task, regardless of whatever niche you are thinking of to sell products. Every business requires some important things to be taken care of in every area. Business owners have a daunting task ahead of them of opening and making a successful business from the scratch.
An entrepreneur has to work for several roles in his business. Some roles work for them. But many of them wouldn’t be a fitting role for them. There would be many responsibilities for them which they won’t be able to handle properly. You are only one person, and you don’t have enough skills and resources to perform all of the tasks.
Just because you are the only owner of your business, it doesn’t mean you have to be responsible for all of the responsibilities your business has to perform. Delegating responsibilities to other capable people, frees you up to focus on your vision and the things only you can do.
It really depends on the contractor, complexity of your project and the nature of the work you need done. One of the worst things that can happen when outsourcing a complex project is – having the needs of the project change as it develops, usually due to unforeseen circumstances or some misunderstanding with the initial agreement. Make sure there’s a clear record of the requirements of the role or project and establish a price according to that agreement.
Whether it’s about growing your business or even getting back to your life. When it comes to creating time and finding talent, ‘outsourcing’ is an essential practice for efficient entrepreneurs. Here we will discuss outsourcing in detail, that despite a hard working job, it gives best results in finding some useful talent.
It’s that time of the year again where online sellers of various sizes have the opportunity to be a part of one of the biggest sales events of the year. Just by putting your products on sale and hoping for the best will not give you the sales you want. You have to equip your store and design your customer experience in such a way that capitalizes on the potential traffic and buying intent that comes at this time of the year.
The larger your company gets, it becomes more important that you ensure that the message your brand wants to convey is reaching your targeted audience or not. Initially, you must be talking to a few people about how unique your brand is going to be. But as your progress, this needs to be 100% amplified.
Marketers strive to communicate with consumers in the ways which are preferred by them – or we can say it’s consumer-driven. With a huge rise of social media marketing, brands can communicate directly with consumers. Today, when most of the online content is user-generated, marketers are needed to create a buzz about their brand.
An authentic, humanized brand voice matters in your quest to get people raving about you to all of their friends – and also in forming long-lasting brand-customer relationships built on a solid foundation of trust. That means, from your web page copy to what your employees are saying to your blog to social media, it should all align.
For quite a while,I wound up imagining that the universe of web facilitating needs to change something significantly: The web is changing as is changing the conveyance of administrations on the web, whether they be web facilitating administrations or whether administrations that can be outsourced, as are today SaaS, from CRM to oversee email to a huge number of different things.
Here, I need to speak about what is my individual imaginative and prescient of the market and the evolution of the hosting vendors considering the fact that of, a occupation that i do know very good and which I suppose i will be able to furnish some insight and advice, I divide this article into three blocks: SaaS, Cloud Computing and finally the cellular, outlined as the supply of services accessible from smartphones and at all times on the move.
Holidays are ahead, and the online store owners look forward to making the best out of these days, in the form of big sales. They will begin every form of marketing, advertising and retargeting to get their word of sale out in the open. But there’s one strategy that has been overlooked by these owners which has the potential to drive a lot of customers to your online store – Gift Guides.
Many shoppers do a lot of research before big sale events and holidays – this is where gift guides come in. there would be many shoppers who would be looking for great gift ideas – and for that they will look to gift guides and buying guides for inspiration. In fact, there are websites in your niche that specialize in sharing gift guides including products very similar to yours.
Most gift guides are basically some gift ideas for a loved one or friend with a particular interest. Sometimes, they’re compiled for a particular holidays, birthdays, and so on. Getting your products in gift guides can help in increasing your discoverability, especially if you have a very unique or niche product that makes a great gift.
There comes a point in every online business owner’s business, that this thought of how to increase the traffic of his website crosses his mind. Of course, you have spent so much of your time and efforts to set up your store up and running. But now it’s time to maintain the consistency it requires, to keep the sales coming in.
Every time you open up your shop, which you would be doing quite a lot lately – you must be wondering “where are the sales?” And you would always get an unsatisfactory response. You sure have seen a steady growth earlier – but now it all seems to be a little stagnant. Now you must be setting your sights on a bigger goal.
Whether it’s about your first customer or someone who is one of the thousands – generating more traffic to your online store is a crucial part of growing your business. If your site is properly optimized for conversions, a jump in traffic could mean more customers and more sales.