As one is in the beginning stage of running an online store, the first things that come to mind are having a fantastic idea, creating an online store, listing a large number of products, and then waiting for Google to send them their potential customers. The problem is, that rarely do you find a product that no one except one is selling online. Almost every product has so many sellers, that a search engine has to do its own math to decide which search result to put on which page.
And that’s exactly what Search Engine Optimization is all about – cracking that math. You need to have certain tricks up your sleeve and certainly avoid some common mistakes in order to make it up to top search results.