Generally – When you meet someone you cannot help learning something about them. The more you interact with this person, the more you learn. In the context of interpersonal relationships – it is also true for business relationships.
Interacting with a customer, for a retailer – has an opportunity to learn a little more about them. This gives retailers and idea about how to serve them better. There is an opportunity to market to that shopper in new or better ways that improves his shopping experience and increase store profits.
As an online or multichannel retail store interacts with a shopper, there is a similar exchange of information. Each party learns something about the other. Over the time, if a customer makes several purchases or interacts with the retailer in other ways, the retailer will get to know that customer.
We have discussed about cross-selling and upselling, in our earlier topics. These both are good ways to boost your ecommerce business sales in the continuously competitive world. Upselling is basically – when you sell similar products which are either complementary or goes with those products which your customers are buying. This, quite obviously, would increase the products in their carts.
When environment was more of a traditional one, businesses know exactly how to increase order value and basket size. By quickly surveying their consumer’s in-store behaviour, they can offer complementary items and accessories to drive up the value of any individual sale.
But today, when almost every consumer is continuously adopting online shopping, upselling requires a new set of tactics. It has become increasingly critical for retail marketers to optimize digital revenue opportunities for delivering the promise of long-term, profitable growth through ecommerce.
This is an obvious fact that the ecommerce industry is expected to continue its upward and rapid growth. This opportunity seems exciting, promising and intriguing for every budding entrepreneur. This is the time to set your best foot forward – whether you’ve already launched an ecommerce business or are looking forward to opening your first venture.
So your online store is up and running, and you’re getting pretty good sales too – that’s very good! But, it’s not easy to avail every bit of profit out of your business without the optimization of your store and using the right strategies to engage customers.
Generating new business is one way to increase your ecommerce sales, but there’s a good chance you could be doing more with the customer base you already have. Here are some simple ways to boost your ecommerce business sales: