Launching an ecommerce site isn’t the only thing you need to do. After the launch, it is important to maintain the consistency of your site, and which is dependent on a myriad of factors. It gets very difficult to control all of the factors to guarantee success, but one thing you can do is watch out for the drainage that drains your sales.
Trust is the most important part of a successful business. If people trust you, they’re more likely to send you their hard-earned cash. A large part of building that trust is simply being honest, transparent, and accountable. The key to making a sale is to remove any element of doubt in a person’s mind, to comfort them, make them rest assured that everything is going well.
Reaching the checkout stage does not mean the purchase is guaranteed. This is the most critical part of the whole buying process, and you need that extra push to send them over the line and make the sale. If people feel that the process is taking too long, then they know the exit way and you’ve killed the sale.