Product Image Zoom – BuildaBazaar Tutorials

Product Image Zoom – BuildaBazaar Tutorials

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Image Zoom feature

There are lots of products where the image of the product gives a lot of detail to the interested buyer.

This feature is required when you want to ensure that the product page images can be zoomed and user can view the image of the product in detail. So many categories like apparel, shoes, furniture, home furnishings, etc need to displayed in detail and the only way to look at them in detail is to zoom the image.

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9 Reasons for why you need an SSL Certification Today for Your Online Store

9 Reasons for why you need an SSL Certification Today for Your Online Store

 

We previously enlightened you about the step-by-step process to integrate an SSL Certification for your online store. But today, we will give you reasons for why you need an SSL certified website. SSL protocol stands for Secure Socket Layers. It is a process where data is passed between the user and server is encrypted/decrypted so that no external third party can hijack the connection. Yes, It is as simple as it sounds. But it is very important for your online store to be SSL Certified because it assures you the security for your website. It will help you secure the experience of an online transaction for your customer.

You can call SSL, a digital passport that verifies the credentials of your store as well as the end web server. When both identities are verified, SSL grants a secured connection through HTTPS. Below are a few key aspects of an SSL certificate.

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5 Tips To Get Started With Social Media Marketing For Your E-commerce Website

5 Tips To Get Started With Social Media Marketing For Your E-commerce Website

Let’s face it, it’s important to make yourself present in the world of social media. Being a start-up, it can help you in a lot of ways because it puts you and your venture out in the public view. Google+, YouTube, SlideShare, Facebook, Twitter, LinkedIn and Quora. These social mediums will help you get more customers, know your competition and also help you increase awareness about your business in the market.

So here’s BuildaBazaar.com, trying to guide you and walk you through the possibilities of marketing your venture through social media. These few steps can help you cruise your venture through social media.

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Everything You Want To Know About Cross-Sell and Up-Sell

Everything You Want To Know About Cross-Sell and Up-Sell

Ever came across “You may also like” section while shopping online? Well that aspect can actually help you sell your products effectively. These type of suggestions which you come across on shopping websites are known as Cross-Sell and Up-Sell. This phenomenon has been used in sales and marketing for years together. But today, Cross-Sell and Up-Sell have also become a very important aspect of an e-commerce industry.

Still confused? Well, I will help you understand two very important aspect of sales and marketing on e-commerce websites i.e. Cross-Sell and Up-Sell

Understanding The Terminology.

When you go to a supermarket, after buying everything you want, you have to go to the cash counter. But when you go to the cash counter, you see the candies and chocolates which are put up in the display. Now, you might just look at the candies and you impulsively pick them up and put them in your shopping bag, which gets added to your bill instantly.

Did you notice what just happened? You just got cross-selled

So, with regards to e-commerce, Cross-Sell is when  a customer is just about to buy some product and just before he adds it to his cart, you offer the customer something which is closely related to the product which your customer is buying.

So, with regards to e-commerce, you can cross-sell a potential customer by suggesting him relevant products based on his browsing product or category.

Up-sell is the reason for you owning a bullet with the helmet of the same brand instead of an ordinary bike.

Up-Sell is the reason you own a 56 inch High Definition television along with additional speakers and wireless headphones. Yes, I know you wanted to buy only an ordinary television. But you were getting a “great deal” on the above-mentioned things.  

Up-Sell in e-commerce is when you offer your customer a superior or more expensive version of the product which the customer is already buying.

Nelson Boswell had once said “Here’s a simple but powerful rule- Always give people more than they expect to get.”

Cross-Sell and Upsell – The Difference

Cross-Sell and Up-Sell are the terms which can easily be confusing. But there is a vast difference when it comes to the practical approach of both the terms. Cross-Selling means to make the customer buy something additional to what he is already buying and Up-selling means to offer a better but more expensive version of something which he is already buying.

For example if you are buying a mobile phone online with 8 GB memory and just before you check out, you see a window which gives you suggestions for clubbing your phone with a phone cover as well as a screen guard. This is known as Cross-Sell.

But if you have already added the phone with 8 GB memory to your cart and you see a suggestion for the same model which you are buying, but with 16 GB memory and some more additional features. Then you end up buying the 16GB memory phone instead of the 8 GB memory phone which you originally intended to buy.  

So basically, Cross-Sell means to make your consumer buy some more products along with the product which he is originally buying whereas Up-Sell means to make the consumer buy a better version of the product which he wanted to buy. The primary goal of these features is to enhance the user experience by recommending relevant products and at the same time maximize revenue.

Cross-Sell and Up-Sell – The Utilization

In e-commerce, The utilization of a certain marketing phenomena is very important. Now you know what are the ways to do effective marketing and selling your product. So let’s talk about “The Utilization” of these principles.

There are three ways in which you can use Cross-sell and Up-sell. They are as follows:

1. Before the customer starts the purchase, you can project the Cross-sell and Up-sell products in category page below the main product or in the sidebars.

2. You can also use Cross-sell and Up-sell methods during purchase or while in checkout.  Reports suggest that displaying cross-sells at checkout result in increasing sales by 3%.

3. Remarketing: You can be connected to a customer even after purchase through follow-up and update emails. You can project products related to the product which the customer bought previously.

Ideally you cross-sell and up-sell a product when the buyer is about to make a purchase decision or when he/she has already made one. Thus, your widgets should be placed on the “Product Page” or/and on the “Thank You” page.

Why Cross-Sell and Up-Sell Is Important

When it comes to e-commerce, it becomes very crucial to use these techniques so that you can sell  effectively to your customers.

The Cross-sell and Up-sell methods are really important and they always work on the existing customers. That’s because you are already in contact with the customer and you have an idea about the shopping habits of the customers. So you can offer them according to the products they have bought previously. According to a Marketing Metric study 

 

“The probability of selling to an existing customer is 60 – 70%. The probability of selling to a new prospect is 5-20%. Up-sell to existing customers to boost LTV.”

 

Apart from that, Cross-sell and Up-sell can help you raise the cart value of your consistent orders. They also boost the conversion rates. Most importantly, Cross- sell and Up-sell exposes your customers to a wider range of items like best-sellers, outsiders, and items with best reviews.

How to do Up-Sell

Cross- Selling on e-commerce is still easy, But to Up-Sell, the most common way is to suggest a higher model than the customer is already looking for. It’s not easy to Up-sell as you are not face to face with the customer. So, Here are a few tips for Up-selling on your website.

  • Promote the most reviewed or frequently bought products
  • Give more prominent space for the up-sell, display testimonials for the up-sell
  • Make sure the up-sells are not more than 25% costlier than the original product
  • Make add-on features like insurance pre-selected and ask customers to deselect if not required.

A few examples which will help you understand more about Cross-sell and Up-Sell

Examples For Cross-sell

1.

Example 1 of Cross Sell

2.

screenshot-www infibeam com 2015-08-14 16-40-33

Examples of Up-sell

 

1.

screenshot-www homees in 2015-08-14 17-23-02
2.

screenshot-www manglamjewellers com 2015-08-14 17-12-56

 

 

9 Things To  Consider While Choosing A Payment Gateway For Your Online Store

9 Things To Consider While Choosing A Payment Gateway For Your Online Store

Last week we shared about the basics of social media marketing, but now is the time when we discuss about something which is really essential for your e-commerce venture. If you have decided to sell online, then you need a way to collect money for your products and services.

So, here’s an attempt to help you to get you through the process of selecting a suitable payment getaway for your e-commerce website. Below is a bit of information and basic insight about payment getaway.

First of all, we need to be clear about the terminology called payment gateway.

A Payment gateway is one of the most useful means of authorizing credit card or other forms of electronic payments for an e-commerce website. These payments can be made online via a website or at an actual brick and mortar retail establishment. Payment gateways protect sensitive information like credit card numbers and other account information by encrypting the data they transmit to merchants and payment processors. This helps your customers to do easy and convenient transaction and it is a safe and reliable option for your e-commerce venture.

There are some points which you need to remember while choosing your payment gateways. They are as follows

1. Get An Idea About How You Want The Checkout Process To Work.

All payment gateways do not function the same way. There are two types of Payment gateways and it is very important that you know the difference between both of them.

Hosted & Non-hosted Payment Gateways

A hosted gateway means that it will take the customer off of your store’s checkout page. Once the customer has paid, the customer will be redirected back to your store’s to finish the checkout process. The most popular hosted gateway is PayUMoney.

What if you do not want a customer to be directed off of your store? In that case, you will want to choose a non-hosted gateway. A non-hosted gateway allows your customers to enter credit card information directly on your checkout page.

The Process Of Choosing The Perfect Gateway

Well, when it comes to choosing between hosted and non-hosted gateways, it all actually comes down to your market and what kind of business you are doing. Many customers are willing to use a credit card while others may prefer the security of an online payment account such as PayPal.

2. Have An Insight About The Difference Between Merchant Account And Payment Gateways.

It is very important to know about the difference between the terminologies when it comes to e-commerce. A payment gateway can approve or decline the credit cards as well as online payment alternatives such as PayUMoney or CCAvenue accounts. People often get confused about the e-commerce term “payment gateway” with a similar term called, “merchant account.” A merchant account is where funds are held before being deposited into your bank account, the payment gateway’s role is simply to decline or approve a transaction which is done by your customer.

3. Documents Required To Avail Your Gateway.

To avail a payment gateway for your website, you need to provide a certain set of documents. The basic documents which you need to provide are KYC and Undertaking. KYC includes identification proof, address proof and bank statement. Although the list of required documents may vary from medium to medium. But you have to keep in mind and be very sure of your requirements while choosing the perfect gateway for your e-commerce website. You should also know that every type of registration needs a different set of documents according to the requirements.

4. You Have To Be Sure Of What Type Of Products You Want To Sell.

Always remember that whatever you do on your website will influence on the brand of your product. So, before you decide upon the products, you should do a complete market research as it gives you the idea about what you are getting into. There are a certain providers who don’t allow you to sell certain products. There are a certain products which cannot be easily sold online like e-cigarettes. For that, you will need a different type of payment gateways. There are some that allow you to sell physical products. So if you are selling ebooks or other digital content then you need to examine potential gateway providers for restrictions on products.

5. Look For A Mobile Responsive Option For Your Gateway.

Nowadays, people prefer shopping online through their mobiles. It might become a big turn off for your brand if the payment gateway site, to which the customer gets redirected to is not mobile responsive and it might result into a bad reputation for your brand. So, please be specific about having a mobile responsive payment gateway.

If your payment gateway is not mobile responsive then your customer might just leave your website without buying the product as the nonmobile responsive page might not give him a perfectly user-friendly experience. So, please ensure that your payment gateway partner offers you a solution which enables your customers to have the best possible user experience, giving them every reason to come back in the future irrespective of the device they use.

6. Secure Socket Layer Is A Must Have

Secure Socket Layer, which is majorly known as SSL, is a certificate which your e-commerce website needs to protect the personal and financial data of your customers. It is a certificate which ensures safety on your site for financial transactions.

An SSL certificate can be purchase by you with a little bit help from your web hosting provider. It costs a set amount which you pay per year and it is worth every penny you pay as it ensures the safety of the financial information of your customers.

7. Shopping Cart Is An Important aspect

Shopping cart is one of the most important aspects of your e-commerce website. With the help of shopping cart, the customer is able to select items which they desire to buy and the shopping cart automatically calculates the total cost inclusive of the shipping and handling charges and taxes. After that, when the customer places the order, the customer is taken to the check-out where he or she is asked to provide his/her payment information, which is then collected and managed by the gateway as described above.

8. What Should You Expect When It Comes To Charges

It is very important to educate yourself about the charges for having a payment gateway. There are a few common charges associated with a payment gateway such as setup and transaction fees. This varies from provider to provider, so you’ll need to do a proper research what each gateway charges. Some may only charge a transaction fee while others may charge a monthly on top of a transaction fee.

9. Take Care Of Security

In 2013, 60% of organization were exposed to actual or attempted payments frauds. So Before we even consider anything else we have to talk about security. Showing your potential customers and customers that you are serious about protecting their sensitive data is very important for your long term success. Every payment gateway provider has to meet minimum criteria to be certified by Visa and others. This level of security should be considered a starting point, and nothing more. But anyhow, We can’t stress and ask you to research well enough before considering any payment gateway providers. Thoroughly investigate security with each potential provider as it is solely for the reputation of your venture.

So, we hope we have guided you efficiently through the intricate details of payment gateway in order to help you to take your e-commerce venture to new heights.