Starting a business involves a huge effort, and for that you generally have to be alone. You only have your ideas and inspiration with you. But, you can make marketing an exciting endeavour being in a partnership with someone – or more precisely, co-marketing.
Co-marketing is about sharing everything related to marketing between two complementary brands, sharing each other’s audiences and resources. These partnerships can benefit both new and big businesses – instead of building from scratch, they can bank upon each other’s resources and products.
Co-marketing has many benefits of being more cost-effective, sharing each other’s audiences, fostering a long-term relation and delighting customers with free giveaways. A good co-marketing campaign benefits all the parties involved. An agreement which benefits everyone and makes sense business-wise – is the one you should think about.