Digital technology has changed everything in the world of marketing. Are you dominating your industry? If you’re not a publisher — if you don’t own and distribute your own content — the answer is a resounding “no.” Many companies rely on search and social channels to distribute their content. But as a B2B marketer, the chaotic, fluid nature of these channels should give you pause. Your brand is often at the mercy of each algorithm change that alters who sees the content you’re putting out. You relinquish all control over whether your message reaches its intended audience. Read more
Have you ever opened an article to read, but not having had enough time to finish it, or not being in the mood, or simply because you didn’t find that good – you decided to close the tab, and do something else instead? You must have. I know, I have. Read more
It was about 4 years ago, that S. Prithvirajan, K.P. Jayashree, and Sanjay Dattatri came up with a novel idea to open the first-of-its-kind store in India which would focus exclusively on fulfilling the needs of the senior citizens of India.
It is fascinating to just know that mobile has become such an integral part of our lives on a day to day basis. More so from a brand perspective, where we need to know and appreciate that the entire world is moving towards Smart phones and if the brand does not include mobile in its marketing strategy, then it is definitely missing something very important. Another important aspect to consider is that there are few brands who are active on mobile marketing, but do they even understand what to expect from mobile as a marketing channel or do they even know what are the right tools and platforms that should be used.
One of the best things about affiliate marketing is that you do not need to worry about manufacturing or sourcing of the products. You don’t have to worry about delivery or customer service or other regular operations of an e-commerce site.
Also, running an affiliate site means that you are able to choose the products and make money on commissions. So if you are good at product selection, marketing and few other things, then you should start your affiliate business now.
However, if you are not great but still are keen to make a lot of money with affiliate marketing, then you should continue to read this article. You don’t need any technical expertise for this. All you need is some knowledge of how the internet and basics of ecommerce. Rest will be covered here.
The objective of this article is to provide a quick summary of all the marketing methods / offers that do NOT give results. These methods have been used again and again, but fail to deliver on the ROI which a typical ecommerce company is looking for.
There are certain marketing methods that generate ROI and then there are some that are just a waste of money as the amount of returns is negligible.
Every business wants to sell online and if you are an entrepreneur or a wanna be entrepreneur and want to sell online, then you have to read this article in detail. It will definitely show you the path on what to consider and how to start your online business.
The 5 Essential Steps to sell online.
Being an entrepreneur is not easy. Start-up entrepreneurs wear a lot of hats while working on projects. They have to focus on a lot of aspects while launching their start-up venture, like to establish a proper growth strategy and building their team and supporting it. In most cases, they are also managing the marketing aspect too. Mostly marketing isn’t a founder’s speciality because they are more inclined towards the product. This is where Start-up entrepreneurs make the same unavoidable mistakes.
“Marketing is no longer about the stuff that you make, but about the stories you tell.”
– Seth Godin, Author and Entrepreneur