What Makes Buildabazaar An Ideal E-Commerce Platform

What Makes Buildabazaar An Ideal E-Commerce Platform

E-commerce sector in India has started to take shape and is expected to continue the phenomenal growth, doubling the online sales in the next five years. Many factors are coherently supporting the growth of E-commerce in the world, and especially in India. Factors such as increased use of smartphones, convenient and economic internet access, and busy schedules of working professionals etc., lead to the growth of E-commerce.

If your business sells goods in a brick-and-mortar store but not online, you could be missing out on an incredible revenue-generating opportunity. A new study by Forrester Research has stated that approximately a fifth of total retail sales will take place online by 2021 in the Asia Pacific region, 78 percent from smartphones. The study adds that online retail via mobile will grow at a CAGR of 15.6 percent, to reach $1 trillion in 2020.

The study further goes on to say that the Asia Pacific will be the largest region for online retail sales in the world, with the fastest growing e-commerce market in the world, according to Forrester, undoubtedly being India.

So if you wish to start an online business there can not be a better time. However, the question arises that just how exactly do you go about doing that especially if you lack the technical know how? BuildaBazaar is the solution to all your problems. Allow us to list down all the reasons why BuildaBazaar is the best eCommerce platform to start your online store.

Catalogue All Your Requirements

Catalogue All Your Requirements

  • With BuildaBazaar as your platform, you have the facility to list as many products as you wish. The range may extend from 500 products to unlimited product listings spread across various price ranges.

  • Not only this you also have the option to list products from Infibeam catalogue on your store. You shall also receive a commission on the sale of each of these products from Infibeam.

UI/UX Options

UI-UX-Options

  • When you bring the store of your dreams to life, BuildaBazaar makes sure it looks and feels exactly the way you intended it to. BuildaBazaar offers you the facility to choose from 100+ themes or you can even request a custom layout for your store.

  • BuildaBazaar also makes sure that your e-commerce store has Mobile Responsive Layout, this basically means that your online store will adapt to whichever device it is accessed from, be it a smartphone, a tablet or a computer.

  • BuildaBazaar also gives you the option to create Custom URLs for all the pages and categories you create in your store. This facility allows you to remove the excessive clutter that follows your page URL.

  • Every store created comes with an Advanced Search Feature, the search boxes that are available on the homepage and every other page of your online store have autofill option, search for products and categories alike to name a few of these advanced options.

  • In this day and age merely having an e-commerce platform is not sufficient it is vital to have a mobile presence. BuildaBazaar gives you the option to create a mobile application on all platforms like Android, iOS and Windows.

  • There is also the option to integrate SSL certification for your website. You can call SSL, a digital passport that verifies the credentials of your store as well as the end web server. SSL protocol stands for Secure Socket Layers. It is a process where data passed between the user and server is encrypted/decrypted so that no external third party can hijack the connection.

Store Management

Store Management

  • Role Based Panel Access is provided to all those involved in the functioning of your online store. That means you can choose what rights to provide and limit the access when it comes to usage of your store by your employees and colleagues. For example, your accountant will only have access to the financial billings and reports, your store’s merchandiser will have access to the product listing, access to altering information for your products and so on and so forth.

  • Myriad Payment Gateway Integration options are also provided by BuildaBazaar. A payment gateway is a merchant service provided by an e-commerce application service provider that authorizes credit card or direct payments processing for e-businesses, online retailers or traditional brick and mortar store. The payment gateway may be provided by a bank to its customers or can be provided by a specialised financial service provider as a separate service, such as a payment service provider. BuildaBazaar supports integration with a number of domestic and international payment gateways like DirecPay, Billdesk, TechProcess, CCAvenue, HDFC, Axis and PayPal.

  • Fraud Management Module is a feature you get when you use the best e-commerce platform to build your store. When you create a website using Buildabazaar This feature is auto enabled and makes sure that your orders are not generated as spam by bots created by spamming websites but by authentic customers. This feature accomplishes the task by analyzing customer info input on the user’s end and checks for any discrepancies in their address, phone number, etc.

  • Shopping Cart Rules is another great feature which enables you to send reminders to your customers via emails and even SMS. This feature comes in very handy when you need to prevent shopping cart abandonment and marketing about new promotional offers. This feature, of course, like all others, is completely customizable to your preference.

  • Speaking of promotion, another great feature is Promotion Code Engine that enables you to create discounts on all products of your choice by creating a promo code that your customers can apply.

  • GST Module (previously Tax Module) allows you to generate invoices that include GST in the prices making life a lot easier for you. All you are required to do is include the Tax bracket for your product during the time you list it in your store.

  • There is a Reports & Analytics module provided by BuildaBazaar that can generate detailed reports and analytics for business to help you reflect on the past activities and provide a better outlook for the future of your brand.

  • Now if you happen to have an online store while you also manage a brick and mortar retail store you will have an arduous time maintaining records for both. BuildaBazaar makes this task almost effortless with the Offline Orders Module. You can store records for your online as well as an offline store like sales, inventory, etc. You can also then generate reports and analytics for the same with the module. You can also generate bulk invoices with the use of CSV files that you can upload under Bulk Invoicing Module.

Advanced E-Commerce Modules

Advanced E-Commerce Modules

  • The entire concept of e-commerce is constructed with two very integral pillars, one being ease of access and the other being the expansion of outreach. If you are starting an online store you wouldn’t want to be restricted to some particular region, you would wish to be global. BuildaBazaar will help you in scaling your business to a global level. BuildaBazaar has modules like Multilanguage Support which integrates language translation according to the region in your website. You can also display prices in all currencies with real-time conversion by country using geolocation by IP address.

  • When you opt to create an online store with BuildaBazaar you are provided help in every domain of Digital Marketing such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content marketing, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, email direct marketing, display advertising etc.

  • You also get a Widget Library that gives you control over every intricate detail of your website from the look to the layout and even the placement of every detail in the display.

  • There is also a great feature which can provide the facility of comparison among products for a better user experience.

Shipping Facilities

Shipping Facilities

  • BuildaBazaar provides your online store with an access to ShipDroid, through the use of which you have the facility to deliver to more than 25,000 PIN CODES across the nation.

These are just some of the innumerable features that make BuildaBazaar the best e-commerce platform.You can request for any change or features to be added and BuildaBazaar team can turn it into reality. There are hardly any platforms that can support enterprises/businesses with an ecosystem for their eCommerce platform right from cataloguing to a payment gateway and end to end marketing support, with such a wide assortment of features all of which are customizable to your wishes. With the multiple pricing plans that Buildabazaar offers with various features, makes its the most preferred & viable option amongst any website developers. There certainly aren’t any other website builders that can do this for the negligible prices that BuildaBazaar offers. Our pricing plans start from as low as Rs 1000 per month. Given the insurmountable features and indomitable price range, we can easily conclude that BuildaBazaar is by far the best eCommerce solution platform there can be.

3 Effective Ways to Understand Your Customers

3 Effective Ways to Understand Your Customers

How to understand your customers? This is the major question asked by any industry or enterprise. To better understand your customers you need to step down in their shoes. For better understanding, you need to have a better engagement. One needs to maintain the proper business communication between the consumer and the brand. This communication can be done through interaction and gather the overall customer experience either online or offline regarding a product, service or brand.

Though in a best eCommerce platform there isn’t a customer who is walking in the store, it becomes equally important to interact with them and gather their requirements and expectations from sellers. For any eCommerce platform, it is very important to exceed the expectations of their customer as they are the heart and soul of their business. And thus it becomes very important to keep proper engagement with their customers. The problem is there that there are companies who focus very less on customer interaction and more on pushing sales pitch on their them. Successful brands and business who interact with their customers know their value, as understanding them isn’t as complicated as it seems. Just you need is proper data gathering and analysis. eCommerce industries especially need to measure and analyze data in better ways to keep their customers engaged as they are not physically present in front of them. To understand better check out the following ways to keep the customers engaged.

1. Get Insights – Step in Their Shoes

Get Insights - Step in Their Shoes

To know customer experience you need data and a consumer-centric approach. The study shows that only 8% of consumers feel great about their online shopping experience. The understanding customer requires you to take a hard look at the points at which your customer contact with the business, especially in the eCommerce sector as a consumer is not physically present in front of you.
What you need to understand about the consumer or buyer is-

  1. Who are your buyers? (The age group)
  2. What do your buyers want from your eStore? (What they expect from you)
  3. How do the buyers take a decision to buy a product?
  4. Where do the buyers go to gather information about the product? (Their preferences)

The buyer never goes for the price at first. They focus more on the ROI (Return On Investment). The prices are totally meaningless if the product as no ROI. The companies who lead with price will gain success at first but will soon lose loyalty and trust if their products don’t go up to the mark. Definitely, you don’t want your company to be one of them.

This process makes you understand your buyer’s needs, their buying process, all these things help in gaining their trust and loyalty. The more aligned you are with the buyer’s journey the better the chance that you have of being their companion and win their trust and business.

2. Collect and Analyze Customer Data

Collect and Analyze Customer Data

All the companies have a  Customer Relationship Management System (CRM) holding valuable information about your customers. By inspecting and analyzing the data, you can study the pattern in which your customers typically make orders. How much time they take to place the order? What all research they do before placing the order? By collecting such data you easily analyze your performance.
Now the point comes what kind of data to collect.

One can collect personal data such as Customer names and mailing lists allowing you to do personalize your communication and interactions. You can directly take a follow-up if there is any problem with their order, also easily share the offers and discounts information by sending promotional emails. Other data to collect can be age, profession, and gender to understand their shopping pattern.

Recognizing and analyzing each customer’s transaction history like what products they recently browsed, what transactions they made will help you know which products and services to offer them in future. Also, the companies should encrypt all the customers’ data to safeguard it.

Check out the benefits of collecting the data-

  1. Identify and Verify Issues
  2. Proactively address issues, measure progress and capitalize on opportunities.
  3. Gain trust, develop effective and respectful consultations
  4. Reduce exposure to possible legal action and human rights complaints.

3. Ask them what they think

Ask them what they think

You cannot make your business survive without making an ongoing effort to better understand customer requirements and expectations. To check that your online store is having positive effect or not you need to manage regular communication with your customers. Gathering feedback after every purchase they mage will let you know the changes you need to bring in your online store and the services.

Ways one can choose to interact with the customers

  1. Conduct Surveys- Conducting a simple email survey to acquire customer feedback will make your customers value. Once you make changes according to the feedback, then you can tell people what have you done as a result of their feedback. From the surveys conducted you will get to know your staff behavior from the order of product to delivery till after sales services.

In surveys, they can directly share the bad experiences from your company to you rather than discussing with friends. Unless you actively consult your customers directly you will never discover the loopholes going wrong in your business.

  1. Hold Contest- Getting frequently engaged with customers and holding contests to increase interaction will help your business a lot to read the customer’s mind. Set up customer contact programme to keep in touch with clients. Holding contest will not only grab attention but will keep them engaged with your eCommerce store. Rewarding them for their participation will force them to make next transaction or play another contest. In contests, you could ask customers to share creative photos and tag your eCommerce Store and the chosen winner receives a product or free some points for next purchases.

Thus we can make out that to create online store is not only the thing you need to do after starting the business. You need to continuously interact with your customers, speak to your customers gather their requirements and expectations. To have the best interaction use only the limited crucial information about overall customer satisfaction. Today through eCommerce, selling products online has become a great way for companies and even for retailers to bring their business into the limelight. By doing proper research and understanding your customer you will establish trust, credibility and ultimately increase your brand value.