Jewellery making has a lot of scope in business for anyone who is creative at mind, but it doesn’t really require any crafting skills. It can be started by anyone – if you are more into technical, or a you want to do it “all by yourself’ with a business idea but not an audience.
Your motivation or skill level could be anything – but every idea comes with it’s own complications and challenges. Because, face it – it’s really a crowded one. Yes, it’s quite old too, and has reached an almost saturation point, but hey, there’s always some room for fresh meat to take on and introduce a new niche altogether.
Nowadays, customer tastes are also shifting to less traditional and more personal. And, this has given an increase in demand for smaller designers working in alternative and less expensive materials. The high-end designers which once dominated the industry, has very less spots opened for them now.
Here are some easy steps which will help you venture into the jewellery business regardless of how creative or non-creative you are:
Fine Or Fashion?
The first step should be to choose your niche – what kind of jewellery would you want to sell? Fine jewellery or fashion jewellery? Or you might want to consider something in between? Each category has its own points to consider:
Fine Jewellery: This is precious and semi-precious, has higher prices and needs excellent crafting skills. This is usually in luxury/wedding, for example engagement rings.
Fashion or Costume Jewellery: Inexpensive materials and lower prices and mass produced too. For everyday customers, like pendants.
In-between: Covers everything from mixture of metals, gems to art jewellery. More emphasis on design, and is generally mid-ranged. Like acrylic necklaces.
Once you’ve narrowed down the broad category for your jewellery business, carve out a niche for your products. Start by defining your ideal customer and decide whether your products are occasion-specific. Research trends of your niche, read blogs regularly. Alternately, you might opt to go for engraving, or attending a Fair Trade, or memes or pop culture references.
Workspace And Team
If you have a team to work with for your online jewellery store, set up a workshop which follows some general guidelines for a smooth work flow. Consider these features:
Flow of the space, especially if assembly has multiple steps.
Chemicals or heats tools involved in jewellery making require proper ventilation, and safety precautions.
Well-organized multi-compartment storage is essential for small parts
If your production team is larger or your requirements are complex consider commercial space outside of the home. If it’s out of your budget at launch, share the costs of space and equipment with other creatives. Sharing space helps you counter employee isolation too. As you scale your jewellery business, determine the parts of the operation that you enjoy and tap into your own strengths and hire around those.
Design And Inspiration
When you are new to any industry, success depends on strong aesthetic, how your design is, your product and how you brand it. Before you hire yourself a designer to work with to help your develop branding, go through some key points to define your signature.
Depending on your liking to collect the inspiration required for your crafting, you may choose boards on Pinterest, design your own also and assemble them in a board too. You can take ideas from fashion and jewellery blogs. Never stop being inspired.
Branding your product is the next step – which is more than just the look of your brand. It also encompasses your voice, vision, and story. Tell your story, use social media posts, and share your process and inspiration for your designs.
Production And Materials
The manufacturing of your products and the materials – by hand or in a factory, at home or outsourced—depends on the complexity of it. Handcrafting jewellery is the most versatile and requires specialized training/certification and expensive equipment. Handmade jewellery often involves, simple materials – chain, wire, beads, cast pendants, etc. This type of business is easier to scale, as elements can be purchased in bulk and assembly can be easily templated and outsourced to interns or staff.
Rather than making the jewellery with your hands, you can elect to have your designs manufactured by someone else. There are several online resources for wholesale jewellery making equipment, tools and supplies including precious gemstones and raw metals. If you elect to learn a specialized skill like gem setting, there are plenty of jewellery education resources, including formal classes and online tutorials.
Product photography is extremely important. Jewellery, however, can be a little more challenging due to its tiny details and often reflective nature. Other additions, of course along with a professional photographer – to your photoshoot team include stylists, makeup artists, and models. While working with skilled people will yield better results, it doesn’t have to blow your budget.
It’s also important to offer two views of your products:
Minimizes distraction, and highlights the details and different angles of the piece, offers a clean, consistent look on collection pages.
To show scale on the body, and suggest styling ideas to customers. These shots can work on product pages or in a lookbook, and are generally better for social media posts.
In a matter of a couple of hours, you can set up a functioning e-commerce store. Choose a theme that complements jewellery, putting the photography first. Product page copy should reflect your brand story.