If you haven’t implemented a strategy to drive traffic to your ecommerce site with social media – there is an immense need for it. People use social media for a variety of reasons. One of them is to help make a decision on purchases. Has the product been endorsed by friends, shared and liked? Is there positive feedback about a brand, maybe even a fan group?
Competition is fierce these days. And trusting that your offer is good enough to attract visitors isn’t going to reap you results you might have imagined. First of all, select the social media channels where your audience likes to hang out most. Depending on your product or service and who is buying it, you will favor one over the other.
Next, use high-quality visuals. This is particularly essential when you post pictures of your products. Blurry or oddly sized visuals will not drive traffic to your ecommerce. Each social media platform has its own set of requirements, so make sure you comply.
Here are some ways you can drive most traffic to your ecommerce site through social media:
Post Relevant Content
You may think if you want to drive traffic, how can a social strategy work on your site? In essence, buyers start their shopping by visiting shops, then make a choice by browsing the social networks. You would be wise to include on-site tactics to your social media management strategy.
Your goal is not to sell your brand. Your goal is to engage the users and trigger the need to buy. Gone are the days of believing what’s written on the box or what the sales rep says. People want to understand how your ecommerce site relates to their life or answers a need.
Your ecommerce displays great products and great product pages. Why not add the “share” element so your visitors have an easy way to say “Hey, check this out!”. Give your advocates the tools to promote your brand on social media. Social paid advertising is a no-brainer. Yes, it means you have to pay when you would prefer organic traffic. But it allows you to precisely target personas based on interests and demographics, so your chances of conversion are higher due to qualified traffic.
Generate Shareable Content
If you pay attention to what happens on social channels, you will notice how much people like to feel good, laugh and support a good cause. Posts that are funny, cute or emotional get a lot of attention and shares that increase visibility.
If you have an active community on your blog or on one of the social networks, read the comments! You will get story ideas just from what people say – things you hadn’t yet considered or different perspectives. If no one is commenting on the content you create, read the comments on other blogs within the industry. Read Twitter streams. Read the comments on Facebook updates. Read the comments in Google+.
There is almost always something happening in the news that you can comment on for your industry. When you begin to read, watch, or listen to current events, you’ll find ways to relate it back to your expertise. The more you do it, the more natural it becomes.
Optimize Social Content
Yes, you know a lot about SEO already. But do you use it to your advantage in its SMO form? Social Media Optimization is crucial to increase your visibility and widen your reach. Research keywords and use them wisely, include hashtags so your posts are in the right place and found by the right people.
Use Brief Summaries on Twitter. Twitter has always stood apart from other social media networks because of its 140-character limit. It forces marketers to choose their words wisely. A good way to repurpose content for Twitter is to comb through your best summaries or stats. These one-liners work best on Twitter as opposed to any other network you’re using.
Be Conversational on Facebook. Facebook’s news feed has gone through many design and algorithm changes. But for most users it’s still a good mix of business and pleasure. Since you don’t want to upset that balance – you could lose fans that way. Your marketing messages have to blend in with status updates from friends and family, while encouraging click-throughs.
Include Social Media Icons On Site
Now this may sound counter-intuitive to drive traffic to your site with social media. Using a technique that takes visitors from the site to the social pages. Yet, it makes perfect sense if you want to get return traffic. Make your content shareable with social share buttons.
They don’t just increase awareness of your content. But when you provide your visitors the opportunity to share your content easily, you’re also improving user experience. When choosing social share buttons, make sure you only choose the social networks that matter to you. Keep it simple and easy as possible. This will enable you to increase the probability of your content being shared.
Best practices recommend that social share buttons are placed at the top, bottom, or along the side of your page. Make sure to also include social follow buttons to increase your social media following.
Start A Blog
Beyond the fact that you have interesting things to say, you can boost your articles on the social platforms you have selected. Additionally, by enabling your visitors to act/react to your content, you are multiplying the opportunities to be seen.
The way people buy has changed and businesses need to factor in the importance of digital social behavior. Use social media to drive traffic to your eCommerce and keep your eyes on analytics to constantly improve and refine your offer and your content.
Make your social presence a dynamic one. Engage the audience, encourage your followers to comment, ask questions, share their experience. Start a conversation. This is a smart way to learn what your target’s expectations are directly from the source.