A Scientific Approach To Ecommerce Marketing
Science has provided theories for literally everything. A scientific approach in business has made the entrepreneurs find success in the long run for their businesses. Ecommerce marketers, with the help of using scientific approach – can make their promotions more effective and to drive more traffic and sales.
The scientific method is a process to help researchers learn the truth. The main concept by which this approach works usually derives on solving problems, experimentations, analysis and testing results. Adopting some of these methods can be a huge help in ecommerce marketing for the business owners.
Science has shown a thorough study of anything can give better results and a proper way to deal with them can be developed for better marketing in the long run. Here is how the scientific approach actually works:
Problems And Questions
Looking at ecommerce marketing in a way – it’s actually about solving problems or facing challenges. When you open an online store, you have nothing with you – no customers, no people to work with. And if you have an established one already – your average value is low.
Scientific method works in observing these patterns and asking questions about it.
Science says, the more questions you ask, the more you know and grow. So ask questions where you are lacking and what else you need to do to make it more effective.
When you have asked questions about the problems you are facing and how to make the things you are lacking in, more effective – try finding answers to it. This is what scientists call – is called hypothesizing. Hypothesizing is generally a research – from articles you read, questions asked in forums, or contacting a professional marketer.
With this you start to learn how others have solved these similar problems that you are being faced with – and this eventually allows you to develop a probable solution of your own. These answers can include, adopting content marketing or Facebook ads depending on which type of question you are solving.
Having results with you after all the problem solving and asking questions is not the last step for your approach. You don’t just sit back when you have the results with you – you analyze them. Scientists carefully review the results of their experiments. Ultimately, the aim is to either accept or reject your hypothesis.
Your analysis may lead to additional questions which is also a part of the process. You need to genuinely look at how your marketing experiments turned out, draw some conclusions and take what you learned with you to the next step of the process.
But be careful not to fiddle with your results. Scientists who know what they expect from an experiment can sometimes see a result that doesn’t really exist, or only report data that supports their hypothesis whilst ignoring evidence to the contrary. Let the result speak for itself.
Refine Your Hypothesis
After analyzing the results you come at some conclusion – these conclusions might or might not be in favour of you. Some things might have worked out, some things might have not. It might not have turned out the way you have planned or predicted. Nonetheless, you may have learned something that you can use to make your marketing more effective.
For example, perhaps, you learned that a Facebook ad brought lots of traffic, but not a lot of conversions. The idea is simply to take what you learned – improve it, refine it, and to develop new marketing experiments. When you have effective marketing tactics that can answer your question repeatedly – your process and research would be over.