When you start your new online store, it’s generally empty in all the senses. Whether it’s about the products you sell, the people you need to recruit or the customers who don’t know about your store. They haven’t heard about you yet and if you want to immediate traffic and sales to your store. And you are going to need to promote and advertise it.
There are certainly other ways to generate website traffic and sales – like you could use content marketing if you have time to let your business grow. But if you want to kick start your business, you will need to do some sort of promotion, and you’ll almost certainly have to pay it.
Traditional advertising can be described in some of the old school forms – magazine, radio, television, and direct mail. These ads may drive the most site traffic when you focus on a specific geographical area. Traditional advertising is often described as a relatively expensive and ineffective way of promotion. But there are still plenty of opportunities to drive site traffic to your new online store with a traditional ad.
Shared direct mail can be a productive and cost-effective way to attract customers. However, it drives the most traffic when you offer a discount in the ad. So if discounting is not part of your plan, it won’t work.
Digital advertising can be described as a banner ad on a website or just about any other ad unit you can imagine. All of these can drive traffic to your new online store. One approach to using digital advertising would be to find important websites or online publishers in your industry niche and place ads there. Often the fee for these ads is a cost-per-thousand impressions or a flat rate for a given time period, say a day, week, or month.
Internet video advertising is another fastest growing advertising formats – because making a video commercial is relatively easy. Internet video ads are a good value. They can be less competitive than other online options and therefore may be relatively less expensive. Plus it has reach to almost everyone today. Consider using video platforms like YouTube to spark your online business.
Pay Per Click Ads
Search engine marketing can take a few forms. But it is most frequently pay-per-click advertising. Here, search engines display your ad on a search engine results page. And you pay when someone clicks on your ad and lands on your website. Search engines will try to match your ad with interested shoppers. This will help both you and the shopper have a good experience.
To do this, the search engines use some sort of ranking model to decide which ads to show for a given search query. Google, for example, uses a system called Ad Rank. Google AdWords is one of the leading PPC vehicles. Ads appear on search engine results pages, and you pay only when a shopper clicks to your page.
Social Media Advertising
Most of the leading social media services offer some form of paid advertising. They often have very good demographic information, less competitive and less expensive and have ad units designed to drive site traffic. However, you are likely going to need to try a few ads to determine what works. Consider promoting individual products on social media rather than broad categories.
Pinterest Promoted Pins are one example of the social media ads you might use to drive traffic to your site.