The real skill test begins after launching your ecommerce site. The lull after the launch, is what that should be dealt with skilfully. You’ve just launched a new ecommerce business and can’t help but keep clicking and marvel at how great your products are. But the orders haven’t started to roll in. So now what do you do?
New ecommerce business owners often find that orders are slow to arrive when the site launches. It can be hard to figure out why. It will take time for your ecommerce business to grow. Leading up to the launch, you were busy getting products ready, working on the website, opening merchant accounts, and creating social media profiles, among other tasks. You had action items on your to-do list.
However, there are some simple things which you can follow, to make your launch a success, in no time. Here are some ways you can get your online store started:
Suddenly it seems like you don’t have anything to do. This might be the worst part of the launch. When you launch your business, you are quite excited about how your first order would be. You find yourself waiting for an order. You would probably visit your new site, clicking, searching, and waiting for someone to buy.
Just be patient, because your new site has not yet had the time to earn organic search traffic. Your social media accounts and content are too new to generate many sales, and even your marketing will need to be optimized over time.
Check And Recheck
Since you would be having all the time on your hands just after the launch, check and re-check your website. Things that you may have inspected or proofread a thousand times before you launched your online store may now stand out.
Let’s say, if an online clothing shop had a T-shirt series which featured letters. The letters were described as A for men and B for women. But the problem was it wasn’t clearly mentioned which color would go with which letter. The merchant used a pipe character to make the titles clear. This sort of problem you can catch when you check and re-check your site, even after it is live.
You would be having some content created when you launched your online store – like a blog post or two. This is a good time to work on content marketing – publishing content that will last a long time. Content marketing is the act of creating, publishing, and distributing content with the express goal of attracting, engaging, and retaining customers.
So, for more success, your content needs to be useful, entertaining, or both. The return from content marketing is not often as rapid from pay-per-click advertising, for example, but it may be a greater in the long term.
Connect On Social Media
Immediately after your online store goes live can also be a good time to connect on social media networks. Rather than trying to be on every social media platform, pick a few that make sense for your audience – Facebook, Pinterest, and Instagram.
Consider some of these tactics to grow your base – joining or creating a group, asking genuine questions, following good content creators, sharing interesting content, responding to comments, posting images or videos.
Focus On Efforts
Focusing on your efforts just after the launch of your store is the most important aspect of success. You have put a lot of your valuable time, money and efforts for a successful launch, now you just have to keep focusing on it for a long time. Even after your store starts having a lot of orders, a focus is the key.