What Next After Launching An Ecommerce Site?

The real skill test begins after launching your ecommerce site. The lull after the launch, is what that should be dealt with skilfully. You’ve just launched a new ecommerce business and can’t help but keep clicking and marvel at how great your products are. But the orders haven’t started to roll in. So now what do you do?

New ecommerce business owners often find that orders are slow to arrive when the site launches. It can be hard to figure out why. It will take time for your ecommerce business to grow. Leading up to the launch, you were busy getting products ready, working on the website, opening merchant accounts, and creating social media profiles, among other tasks. You had action items on your to-do list.

However, there are some simple things which you can follow, to make your launch a success, in no time. Here are some ways you can get your online store started:

Patience

patience

Suddenly it seems like you don’t have anything to do. This might be the worst part of the launch. When you launch your business, you are quite excited about how your first order would be. You find yourself waiting for an order. You would probably visit your new site, clicking, searching, and waiting for someone to buy.

Just be patient, because your new site has not yet had the time to earn organic search traffic. Your social media accounts and content are too new to generate many sales, and even your marketing will need to be optimized over time.

Check And Recheck

check-and-recheck

Since you would be having all the time on your hands just after the launch, check and re-check your website. Things that you may have inspected or proofread a thousand times before you launched your online store may now stand out.

Let’s say, if an online clothing shop had a T-shirt series which featured letters. The letters were described as A for men and B for women. But the problem was it wasn’t clearly mentioned which color would go with which letter. The merchant used a pipe character to make the titles clear. This sort of problem you can catch when you check and re-check your site, even after it is live.

Create Content

create-content

You would be having some content created when you launched your online store – like a blog post or two. This is a good time to work on content marketing – publishing content that will last a long time. Content marketing is the act of creating, publishing, and distributing content with the express goal of attracting, engaging, and retaining customers.

So, for more success, your content needs to be useful, entertaining, or both. The return from content marketing is not often as rapid from pay-per-click advertising, for example, but it may be a greater in the long term.

Connect On Social Media

connect-on-social-media

Immediately after your online store goes live can also be a good time to connect on social media networks. Rather than trying to be on every social media platform, pick a few that make sense for your audience – Facebook, Pinterest, and Instagram.

Consider some of these tactics to grow your base – joining or creating a group, asking genuine questions, following good content creators, sharing interesting content, responding to comments, posting images or videos.

Focus On Efforts

focus-on-efforts

Focusing on your efforts just after the launch of your store is the most important aspect of success. You have put a lot of your valuable time, money and efforts for a successful launch, now you just have to keep focusing on it for a long time. Even after your store starts having a lot of orders, a focus is the key.

Pragyan Sharma
Content Writer at BuildaBazaar
A quiet person, likes to keep things to myself - well mostly. Have a passion for writing. Loves singing and playing Guitar. Reader. Dreamer. Wanderlust.

18 thoughts on “What Next After Launching An Ecommerce Site?

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  • November 11, 2016 at 12:04 am
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    I opened my very first ecommerce site and did not know why I am not getting any client’s. I infact sell very good Tshirts. Stumbling upon this article, I know what to do now. Good job Author!!! Are you like single 😛

    Reply
  • November 11, 2016 at 1:24 pm
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    Marketing is telling the world you’re a rockstar. Content marketing is showing the world that you are one. Write the best blog’s so that you can grab a lot of attention. Infact write about all these celebrities as people LOVE GOSSIP.

    Reply
  • November 11, 2016 at 4:39 pm
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    I make a lot of music video’s and did know where to start off. This blog really helped me. Now I have 1000 follower’s in one month on facebook without any promotional activities. Kudos hero!!!.

    Reply
  • November 12, 2016 at 10:01 pm
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    There are zillion’s of social media platform’s but people don’t access all of them. So choose the top 5 or top 10 social media platform’s and make your page popular there.

    Reply
  • November 13, 2016 at 10:43 am
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    Make polls on your social media pages, create contests where people could get free stuff (people love free stuff, irrespective of the country) and even post amazing video’s and photo’s. These option’s can always shoot up your’s likes.

    Reply
  • November 14, 2016 at 11:54 am
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    F-ollow, O-ne, C-ourse, U-ntil, S-uccessful. Do not start too many business at once as too many cooks spoil the broth. You will end up messing up everything.

    Reply
  • November 14, 2016 at 12:35 pm
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    Content is the reason search began in the first place. Make a blog on your ecommerce portal or product and make that blog available on every social media platform. As people would read the blog, it would generate curiosity. Causing heavy traffic to your ecommerce site.

    Reply
  • November 14, 2016 at 2:41 pm
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    Make the prospect a more informed buyer with content. By applying the thumb rule Attract, Engage, Convert. By informing your buyer about your product, it generates huge interest and he would eventually buy the product. If he is convinced he would become a loyal customer and get more customers.

    Reply
  • November 15, 2016 at 3:53 pm
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    Your goal should be to own quality time in your customer’s mind. This rule would get your customer’s satisfied. When your on the top of the mind of the customer. He would go ahead and tell his friend’s and relatives about your company acting as an influencer.

    Reply
  • November 16, 2016 at 12:03 pm
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    If ur business is to grow n proper, as a leader, you need to focus on people development. Ur companies employees always act as the first key to the outer world.

    Reply
  • November 17, 2016 at 12:08 am
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    Always treat your business as your own child. Give it all the attention, love and respect it requires. For it to grow into a beautiful investment.

    Reply
  • November 17, 2016 at 2:45 pm
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    The key to competing and surviving against Wal-Mart is to focus your business into a niche or pocket where you can leverage your business in the local marketplace.

    Reply
  • November 17, 2016 at 5:02 pm
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    I have a friend who’s always jumping from one opportunity or business to another. To him, the grass is always greener on another field. He’s never learned that if you water and fertilize the grass on your own field, it will get greener and you’ll want to stay. Sometimes the grass truly is greener somewhere else, but that’s only because someone is over there taking care of it! Take care of the grass on your own field. If you’re convinced you’ve found your field of dreams, build it! Stop looking for something better and stay focused on the opportunity at hand. If you do, eventually it will become so fresh and desirable that others will want to play on your field.

    Reply
  • November 18, 2016 at 3:01 pm
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    Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover. These are things needed to build a wonderful business. If you do not fail, you would not learn.

    Reply

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