Back in the days, when using mobiles, more precisely, smartphones – were an afterthought for most businesses. The latest innovations in eCommerce have given rise to the evolution of mobiles has gone through five generations – till where it is now.
Fourth generation specifically spoke of fully dynamic web design. This is typically accomplished with server-side logic. Which means desktop-only content won’t show up in source-code view on mobile devices, and vice versa. Fifth generation is the generation, we all are heading to. The generation of Single Page Application (SPA) websites. Vendor-specific app marketplaces may become obsolete. As applications can be run without downloading them.
As we evolve from generations to generations. The mobile SEO also continues to change at lightning speed. Customer usage and expectations and Google’s algorithm updates, keep the marketers continuously making adjustments. Therefore, here are some important things which every ecommerce marketer needs to know in 2017:
Though the SEO and the keyword ranking factor involved in it – has so much more to offer. But, keyword optimization is still the heart of an effective SEO strategy. Showing up for relevant searches is imperative for an ecommerce site. And one of the best ways to do it is by creating relevant content on the website.
Use Google AdWords’ keyword planning tool, Google’s search bar, and other keyword research tools. Using a schema markup is becoming increasingly important with changing Google and user trends. Schema makes it easier for search engines to understand your site. Thereby helping to ensure that it is displayed correctly. These can also be termed as supply options for online store.
Google likes to display answers that make it easier for users to find what they are looking for. Schema can help make the purpose and content of your site clear, so your text is more appealing for a snippet boxes. As artificial intelligence is likely to grow in the future, using schema now can keep your site prepared for future endeavors.
The rapid rise of smartphones and mobile searches has spurred a trend towards mobile optimization. In fact, Google announced last year that mobile searches finally surpassed those of desktop searches.
A major factor in determining your page rank in 2017 is your website’s speed of loading on mobile. Make sure the website has a responsive design that loads quickly on a mobile device. Failure to do so makes for a poor user experience that will prompt users bounce in search of better options. Which will eventually knock your page down in the search rankings.
Google continues to push brands toward AMP pages. Currently, AMP pages are mostly for news articles. But there have been numerous conversations about the development of AMP for other types of sites and pages. Although it has not caught on very quickly in the ecommerce world or for other non-news sites. It is likely that 2017 will start to see more developments in this arena.
Higher conversion rates usually align with an improved user experience. So starting with the end in mind may help. And crawlability is a huge concern too. This includes rendering the page to access content and follow links. Interactive product pages are being utilized more and more by retailers. These dynamic landing pages include product videos and continually evolving customer reviews. As well as other user-generated content (UGC).
Onsite user engagement, such as bounce-rate, time spent on page, and the number of pages browsed. Demonstrates the effectiveness of those page elements that are intended to drive visitors to heed calls to action. User engagement is a great indicator of the likelihood of a conversion.
When evaluated all together. It signals to Google that your site provides relevant content to users. Which will get you ranked higher in organic search results.
Search, content, mobile and local are converging to create contextual digital marketing opportunities. That makes search more important than ever. Marketers must learn to play at the intersection of search, content, mobile and local. The videos have been a great part of marketing through video trends in e-commerce industry.
The rise of micro-moments and contextual marketing means a resurgence of SEO. Marketers must elevate the role of organic search. As the focal point of marketing efforts. It’s strategic, important, and warrants more investment. Especially as it drives down the cost of paid acquisition channel. Organic fuels digital transformation. And transforms all downstream initiatives.
The role of video and images also plays strongly into the idea of the micro-moment. Customers have different intentions when they arrive on the search engine page. Depending upon the micro-moment that they experience. 2017 will see the digital content world will only become more saturated. With people vying for the attention of your audience.
Paid Search Integration
Organizations can use their paid search opportunities to help them fill in gaps on keywords where they might not rank highly. Paid search can help to increase clicks on your organic results. When both results appear on the SERP for a single query. The data pulled from paid marketing campaigns can even help inform SEO strategy. The closer these two groups can work together moving forward into the new year. The stronger search will perform for the brand. This can also boost sign-ups in ecommerce sites.
However, there are great opportunities for including more keywords and more compelling descriptions to help attract people to the website. To take advantage of these developments. Continue to use the main keyword at the beginning of your title and meta description.Using the extra space to expand your description. If your meta descriptions are less than 100 characters. Increase them to avoid having your description get buried with the new longer limits.
Therefore, for positive changes to take effect in your SEO strategy. You will need input and assistance from your people involved. To ensure cooperation between various sectors of your company to make your portal best ecommerce platform. Make sure you are flexible. Use data to support your claims about the importance of making any SEO changes. Try to use tools that employees are already using, and integrate your SEO strategy into the general marketing strategy and align it with the business’s overall goals and objectives as much as possible.