Ecommerce Mobile

Mobile Responsive E-commerce – Why?

Mobile Responsive E-commerce – Why?
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Out of the many advantages that an online store possesses over a physical shop, the one that absolutely can not be ignored, is the way one can shop anytime, anywhere. And the one thing that we almost always carry with us, all the time and everywhere, is of course a mobile phone. Isn’t it?

So, do you still feel you need reasons to have a mobile responsive web store?

No worries. We’ve got it covered!

Just read ahead.

More Mobile Phones than People!


The Internet and Mobile Association of India (IAMAI) and IMRB International released a report titled “Mobile Internet in India 2015”, saying that June 2016 might see the total number of mobile Internet users reach 371 million. This number, compared to December 2015’s number – 306 million – has seen a 71% year-by-year hike in urban users, and a whopping 93% rise in the rural users! (Source: Times Of India)


And this number makes even more sense, combined with the statistical data released by the analysts at GSMA Intelligence, a couple of years back, which said there were in fact, more mobile phones than the total human population on the globe. And 7.22 billion mark that the analysts reported for the number of mobile phones then, must have, without a doubt, gone up by now. (Source: Independent)


So we can safely say, that not offering a mobile responsive store to your target market, might actually be robbing you of a big chunk of that market!


Go With The Traffic!


Even Google says that the number of mobile phone searches surpass the number of desktop searches by about 50% in India. The search giant has gone ahead, asking all the websites coming through it to be mobile responsive, and even changed its algorithm to affect website rankings, in order to bring more ad revenue through mobile phones – a move called “Mobilegeddon” by many! Looks like having a mobile friendly e-store is no longer an option – it’s a necessity. (Source: Business Standard)


Mobile Apps – Changing E-commerce to M-commerce


Along with being the country that records the highest number of rising Internet users, with more than 60% accessing it via their mobile devices, we also know now that we spend an average of three hours on our mobile devices, everyday. And one of the most common activities including messaging, is indulging in mobile shopping. That’s what Erricson had to say through its survey. (Source: Twin Prime)


And when it comes to online shopping, you know what’s even better than having to shop on a mobile-friendly website? A mobile app.


Without the stress of having to remember the username and password, with the ability to bookmark your favorite items, or keep adding items to the cart even if you don’t buy immediately – these are the most common features of almost every app that you’ll encounter. In addition to this, you could even have an app designed that works offline too, and that would break the final frontier in the web shopping experience – running out of data!


So in a way, a mobile app gives your webstore the touch of a personal outlet for each of your shopper – making it infinitely more comfortable and hence, useful than both mobile as well as desktop sites.


Plus, with payment systems like Paytm and MobikWik in place, you’ll find your customers usually keeping their wallets connected to the e-tail portal, making the payment part of the transaction an extremely seamless experience for both them as well as you.


The following graph shows the growth that India’s paid-app revenue has seen over the period of last five years (Revenue is in US $):


(Image Source: Twin Prime)


You’re Literally a Thumb Away from Success!


It really doesn’t take rocket science to understand the fact that even the mobile telecommunication technology hopping from generation to generation is aiding towards the ease of being able to shop, irrespective of time and place. The fact is that mobiles are here to stay; and so is mobile commerce. Mix it up with phrases like mobile marketing, and you have yourself a host opportunities opening up for both you as well as your customers.


But while having a mobile site, sure is important – having a website that you can open on your mobile device doesn’t mean that it’s mobile -friendly.


Have you ever opened a website on your smartphone and felt the need to scroll left and right, every time you want to read a bit long sentence – because instead of fitting in properly in the mobile screen, the sentence seems to just go on infinitely. That’s what happens when you try to navigate through a website designed for a desktop screen, on a mobile screen.

How To Make A Store, Mobile Responsive?


And so, designing a mobile-friendly web store is what you do, in order to make sure you adapt your store, instead of the customers having to adapt themselves.


When it comes to adapting your website to a mobile screen, it usually means adapting two things – the layout and the content.


Adapting the Layout

While reading this point, think about your mobile screen. Think about the times you’ve been happy to see the whole site fitting excellently in the screen, but you still have to make certain things bigger in order to see them clearly. So, more isn’t always good. If there’s anything that you think you can do away from your mobile site, you should definitely move or remove it. Because, while maintaining an aesthetic sense of the website is really important, you don’t have the convenience of adding extra images and columns, unlike the desktop version.


Adapting the Content

A food delivery website showing a plethora of delicious dishes on the home screen wouldn’t really be a good use of screen space as well as your customer’s time, which could have been spent on checking their options and ordering the food. So, the content that you put up is extremely important when it comes to a mobile site, because you don’t get as much space as you would on a desktop screen.


Whether it’s understanding the significance of Mobile Responsiveness or designing a perfectly mobile-adaptive web theme, no one understands it better than BuildaBazaar. A SAAS-based E-commerce platform which helps entrepreneurs build their own online stores while making sure that each of its web theme befriends the mobile screen just as seamlessly as they would the desktop one.


So, what are you waiting for? Get started on BuildaBazaar, today!

Vrinda Wakhlu

I am a quirky person who loves to read and eat. I love sharing cool facts and my smile is highly infectious. Above all... writing is my passion.

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  1. Having a mobile responsive e-commerce site is equally important as having an App. It makes browsing your site and products much easier with just touch of the thumb.

    • Hey Ramya,

      A mobile responsive site is extremely important, and so is an app. Only when it comes to ease of shopping, I think mobile app usually comes off as a bit more user-friendly.

  2. Subhankar Sarkar says:

    I feel that having mobile responsive site is really important because, not everyone will be able to download apps keep in mind the space available in phone. In those cases, mobile responsive site comes into picture, which makes browsing and adding products in the cart is as easier as in the desktop site.

    • Hey Subhankar,

      There is no doubt about how important a mobile responsive site is. An app, I think, just makes shopping a bit easier. But you’re right when you talk about the space that these apps occupy; in which case, a website would definitely suit the purpose more.

  3. Mukherjee Anirban says:

    When adapting content for mobile responsive sites, does it differ from the content used in desktop sites?

    • Hey Anirban,

      I think it does differ a bit when it comes to the quantity. You may want to fit everything you have on your desktop site to your mobile site – but if there are certain things that you thnk you can do away with, you probably should. Otherwise, it all seems a bit crowded on your relatively smaller mobile screen, and you have to either keep scrolling on to read everything, or keep zooming in.

  4. Truly agree to the point that e-commerce sites are turning out to be m-commerce sites. With the increase in various secured payment gateways and mobile users, people prefer shopping from their mobiles without even moving an inch from their comfort zone.

  5. Maha Banerjee says:

    I am new to ecommerce, but I can say that this has been an educational and important read. M commerce is how most people like to do business

  6. I think it goes without saying, that any website on the internet should be mobile optimised. The benefits outweigh the effort that goes into making the site

  7. Ashish Shah says:

    I think in a world where mobiles outnumber people, it makes sense for a brand to have a mobile optimised site.

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