4 Ways To Market Ecommerce Business On Limited Budget
You know you are on a limited budget, when you can’t market your business. Well, that is not true. You can surely promote and market your ecommerce business. In fact, with even better results. All you need are some creative ways to find out how you are going to do that.
When budgets are tight, marketing might be the first expense you look to cut. While traditional advertising methods are costly and hard to measure. Small businesses have never had greater access to cost-effective, trackable marketing tools. Email and social media marketing are just the start in ecommerce business.
One of the top most marketing challenges for companies is the lack of budgeting resources. Unless you are a startup with venture or angel capital, you probably have a limited marketing budget. No worries – there are plenty of marketing tactics. By which you can make use of that won’t blow your small marketing budget.
Entrepreneurs are often put off marketing their business. As they do not believe they have the budget or time to do so. But this mindset needs to change. As competition for products and services increase year-on-year.
The importance of a website lies largely on cyber search these days. So that the ecommerce business and its services – that the audience landing on, is informed, engaged and ultimately converted into customers. Investing in a company to design a website. And aid in optimizing your search engine functions will reap returns for a business.
Here are some ways by which entrepreneurs can market their business even when on limited budget:
Maximize Social Media Strategies Of Ecommerce Business
Popular social media channels include Facebook, Twitter, Instagram, Pinterest, Reddit, LinkedIn, Google Plus and Snapchat. Each of these social media platforms are unique in its own and require unique ways of engagement. Don’t try to master and engage all of them, though. Choose a few where you can involve maximum engagement. And work on them only.
Through social media, startups can create a community for engagement. A platform to share news and updates, and a channel to offer customer support. Ecommerce business needs to however, evaluate which platforms are best suited to their audience.
These platforms offer ample opportunities for you to market your business at no cost. They all provide the opportunity to add links to your website or blog. Which will in turn increase traffic and generate interest. The key is to interact with your connections, friends, and followers. And providing you with ample opportunity to maximize your exposure.
Implement Clever Email Campaigns
Team up with a business related to your industry for a joint project. This can be done locally offline through some kind of special event. Or online with a webinar or promotional giveaway. Partnering with another business means twice as much notice. If you’re partnering with an industry-relevant ecommerce business, you’re getting introduced to a whole new audience related to your niche.
These can include manufacturers, suppliers and vendors. Not only do you both win when your businesses succeed. But there is added credibility when another business recommends you. You can exchange customer lists. And offer to pay the business a commission for every sale you make. Just make sure that you have requested permission from your customers to share their details.
For direct mail marketing, offer to share postage costs. And include your flyer with the other businesses’ mail. You can also seek partners within your existing customer base. Create a referral rewards program where you reward your customers for referring business to you. Word of mouth is extremely effective when it comes to marketing.
It’d be neglectful not to mention the importance of kick-ass content. If you can create it yourself, all the better. Even if writing isn’t your strong point. You shouldn’t have too much trouble getting someone on your team. To crank out some articles for your blog.
On the Internet, it’s all about content. New content and updates are always in demand. Offer to write an article or post for someone else’s blog. And ask others too to be a guest author on yours. Especially those with a large following. It’s a mutually beneficial relationship that will generate traffic and interest.
You can also offer to be a guest blogger for another complementary website. Or be interviewed on a podcast. You don’t always have to produce the content yourself. You can hire freelance writers, graphic designers and personal assistants through websites like Upwork. If you run out of ideas, you can re-purpose old content and give it a new spin.
Not only do potential customers love great content, but so does Google. There are many ways to share information. Blogging, creating videos, hosting podcasts, designing infographics or submitting articles to online authority sites. Not only do you gain authority as an expert, but you also get free traffic.
Creating Awareness And Networks
Offer to give away desirable or fun items to gain goodwill. Build brand awareness and connect with potential customers. They don’t need to be expensive. Things such as online ebooks, white papers and checklists don’t cost you anything but your time.
You can also promote your products through Facebook groups. Where members agree to try your product for free or a discounted price in exchange for an honest review. Physical gifts with your advertising on it such as key chains, fridge magnets, pens and notepads are always popular too.
You can also create a viral marketing effect by making your marketing interesting, attractive and fun. While massive ad campaigns may be out of your budget. There are often discounts and coupons floating around for paid Facebook ads or Google ads. Some web hosting services offer advertising discount codes as part of their membership offerings.
You can also come up with some online contests. You don’t technically need a super expensive prize to get participants. Even a couple high-end water bottles or fancy backpacks might be enough of a draw for some users.