Top 5 Latest Innovations In Ecommerce To Watch Out For In 2017

Top 5 Latest Innovations In Ecommerce To Watch Out For In 2017
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Flash sales and private sales hit the ecommerce innovations market with a fury back in 2009 and 2010. Some would even argue that flash sales are still the most scalable innovation in ecommerce business model. However, just like all latest innovations in ecommerce, they hit a bubble, or trickle in their effectiveness, bringing up new and exciting innovations, particularly in the ecommerce world.

So, what is the next new and upcoming wave of innovation in the ecommerce space? Could your online business see something so revolutionary that could allow you to engage your customers through an unheard of medium? Is there a sales strategy that has gone untapped? Where does that leave the ecommerce businesses in terms of mobile selling? This also enhances mobile SEO for ecommerce.

Sure, you’ve got responsive websites and even geolocation tools for those ecommerce sites that also run brick and mortar shops, but what about truly targeting these solely online customers based on their locations? These are one of the pitfalls of ecommerce. Since so many people are purchasing on the go, it’s essential to target these people and understand how they make purchases while sitting on the train, while out to eat and even while at work

Here are some latest retail innovations in ecommerce, that you can introduce to make your customers come again and buy more from your online stores:

Store Experience


The physical store is on the cusp of significant transformation and disruption – as it is believed by many experts. Added text messaging and touch screen features in stores, allow consumers to order drinks, browse the store catalog, and easily interact with store associates. Experiments with mounting  iPads in fitting rooms to allow customers to ask for help, read reviews and see what sizes are in stock. This also boost signups in ecommerce sites.

There’s a ton of experimentation with latest innovations in ecommerce, across the board. It’s really about serving the customer from the online experience out of the store all the way through the store. Mobile commerce is constantly growing. In the past, many challenges associated with getting people to buy through smartphones and tablets have arisen.

Difficult and lengthy checkout processes, are finally getting whittled down to their core elements. What’s more, some retailers are already taking things to the next level by offering live chat support. This creates an immediate point of connection with customers. If you can reliably and consistently offer them good advice via their devices, they are far more likely to become loyal customers over the long term. This has massive implications for brick-and-mortar stores that also have best ecommerce innovations component.

Latest Innovations In Omnichannel


One of the biggest challenges for brick-and-mortar retailers is finding a strategy to compete with online-only sellers. For retailers that operate both stores and websites – strategy is to encourage shopping across channels. So that customers who shop only in stores will begin also buying online, and vice versa.

They can offer lower prices and wider assortments. Physical stores have a long-term, trusted reputation, and this helps fend off online competition. Promotional money can be wasted if discounts are being sent mindlessly to customers. Regardless of their initial channel preference. If the pain points of shopping offline such as travel costs and product returns can be reduced – long-term customer value and loyalty-based repeated purchases can be enhanced.

Most retailers want customers to shop in both channels. In the belief that it shows the customer has a stronger relationship with and is buying more from them. Driving customers online also helps physical retailers rationalize the huge investments they’ve made in IT to support their ecommerce website innovations and mobile apps. However, incentivizing a store-to-online shopping migration ignores several key points. Customers who shop in stores tend to buy more, partly because they make more impulse purchases.

Leveraging Data Through Tech


International organizations today have many different tools to choose from when it comes to both data collection and analysis, ranging from smartphone applications, to data visualization software, to customizable algorithms. With so many ways to collect and store data, a plethora of readily available data sources, and new data-oriented technological gadgets emerging daily, it can become easy to drown in too much information. Video trends in ecommerce industry are one of these valuable things too. This is one of those supply options for online store.

People don’t actually need more data, but more answers. And they need them quickly. This can be achieved by integrating diverse data sets. Such as finance, human resources, supply chains and communities into easy-to-use formats on their touch pads, smartphones and computers. This enables leaders and managers to instantly compare key metrics across multiple facilities and districts. And identify which latest innovations in ecommerce and clinics are the most and least successful and why.

Making big data available to development and humanitarian organisations in a way is useful. However, it requires partnerships with the private companies that control the data. Also, concerns about who has access to big data, how it is being used, and how user privacy will be protected, need to be discussed in a much more open way.



Organisational structure defines how tasks are divided, grouped and coordinated in organisations while dealing with latest innovations in ecommerce. When the management of an organisation determines that their organisation is not operating at peak efficiency, they typically look for ways to make the organisation more productive. This is frequently accomplished via organisational downsizing. Which is a reduction in organisational size and operating costs implemented by management. To improve organisational efficiency, productivity and/or the competitiveness of the organisation.

Organizational downsizing affects the work processes of your online store builder since the end result of the downsizing is typically fewer people performing the same workload that existed before the downsizing took place. In order for an organizational downsizing to be most effective, management must communicate openly and honestly with their employees regarding the reason for the downsizing and the downsizing plan. Managers also need to listen to employees and provide comfort when necessary in order to keep the morale high among the survivors of the downsizing

Managers also need to listen to employees and provide comfort when necessary. To keep the morale high among the survivors of the downsizing. It is also important that management take steps to prepare the workforce in advance of the downsizing. Proper planning includes outplacement strategies. Which is the process of assisting former employees in finding new employment and training. And re-skilling the remaining workers into their new jobs.

Pragyan Sharma

A quiet person, likes to keep things to myself - well mostly. Have a passion for writing. Loves singing and playing Guitar. Reader. Dreamer. Wanderlust.

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  1. Sumit Karmakar says:

    I dont think there is any sales strategy left in ecommerce, but there is so much of innovation which still can be made to ease customer’s shopping experience.

  2. Might be you can add something like this instore, when the customer trys the outfit and wants a bigger size or might be a different color. There can be a ipad fixed to the trial room where they can choose what they want and can be suggested accordingly by the sales person.

  3. Why would a customer come to a brick and mortar than go and purchase online? To get an experience of both, hence we need to provide them that.

  4. Amazon has realized the importance of brick-and-mortar stores along with their ecommerce component and has opened their first shop in NewYork.

  5. Harshit Agarwal says:

    brick-and-mortar stores and their respective ecommerce component need to go hand in hand. That’s when there will be a success.

  6. Pratik Bansal says:

    True, Promotional money can be wasted if discounts are being sent mindlessly to customers regardless of their initial channel preference.

  7. When a customer comes to a brick and mortar shop to buy any product the sales representative needs to inform them that this product can also be bought online. So that the customer can think about this, when he wants to purchase the same product again.

  8. True Making big data available to development and humanitarian organisations in a way that is useful, however, requires partnerships with the private companies that control the data

  9. Making big data available to development and humanitarian organisations makes users privacy known to everyone and is not safe.

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