Striving to increase page views per visitor is ironic. Because most website publishers want to ultimately maximize revenue. Which means for many publishers, we want visitors to click an ad. Or even click an affiliate link. Sadly, the realIty is a very small percent of visitors will click an ad. Or click an affiliate link and buy something.
Besides, for many websites, we also must pay some attention to Google. We love free traffic and Google can send it in droves. Google likes websites with a low bounce rate. Which have high page views per visitor, long time on site. All the metrics that make for a good user experience on a website.
In many cases. It can also increase revenue. Because the more ads and affiliate links that are displayed. The more likely they’ll be clicked. Fortunately there are many free and low-cost ways to increase pageviews per visitor. Getting your visitors to stay on your website for more than a few seconds can be difficult. Let alone encouraging them to check out the rest of your content.
When analyzing your website’s visitor data. Page views is an important measurement to pay attention to. Relatively low page views compared to the number of unique visits. Can signal that although you are getting visitors to your site. They aren’t impressed with what they see. And aren’t taking the time to explore what you have to offer.
This lack of enthusiasm can lead to low levels of engagement. Which in turn can reduce your conversion rates. This can all work against you. To render your website less effective at generating sales or new business. Here are some ways by which you can increase page views per visit for your ecommerce site:
Let’s be honest, we’re all impressed with big numbers from time to time. When it comes to your website, though, having a healthy page view count is one number you really should care about. As we will see, this metric has many positive implications that go beyond simply looking good in your analytics reporting software.
Always link to the most valuable resource for your visitors. Whether it’s on your site or someone else’s. Note that other articles on your site often hold the most value. If they are highly relevant. Because the reader is already familiar with your work. And likes it enough to read the current article.
Internal links have the obvious benefit of increasing the number of pages a visitor will see on your site. A new site won’t have much valuable content to link to. But a site that’s been creating content for years. Will have tons of related content that can be linked to in each post.
The real benefit is that if you link to a great resource. Your visitor will associate that with you. Because you just did them a favor. This leads to more trust and more loyal readers. This is why it might not be the best strategy to link to the first resource you find on Google. Dig a bit deeper to find something really valuable.
Finally, remember that each separate link won’t be clicked very frequently. It’s usually 1-10%. But all of those links add up. If you added 10 extra internal links to a post, you’ll likely get an extra 10-20% pageviews on average from a visitor.
You have just established that content doesn’t play much of a role in website first impressions. However, content really comes into its own after the look and feel of your site has convinced a visitor not to hit the back button. Website content can take many forms.
From the humble blog post. Right through to full multimedia displays and everything in between. It’s all about knowing what types of content your audience prefers or expects. And what the best medium is for conveying the information you need to share. The processes and importance of writing great content is something that deserves its own article. And there are many great resources on this site already that can help you take care of this.
This does not only apply to video, but quality text content as well. Well-written text content with quality images can provide a more engaging reading experience. The details in the content can help the reader spend quality time on your website. If your content is too thin, the user might not be willing to spend more time with it. Make sure though it is within reasonable limits.
While the user is viewing the content. They might read comments from the viewers to get more insight about the video. Or the user will comment on the video after viewing it. Reading and enabling users to submit comments adds more time to your visitors that increases chances of viewing another piece of content on your website.
Great Ecommerce User Experience
According to Wikipedia. The term user experience describes “a person’s emotions and attitudes about using a particular product, system, or service.” User experience or UX isn’t simply related to a site’s user interface or usability. It’s about the whole experience of the user while they are visiting your website. What works well to improve UX on one site may not have the same effect on another site.
Therefore, simply adopting the latest design trends. Such as parallax scrolling, video backgrounds, or fixed and floating headers. Simply because it works really well on your favorite site isn’t always a good idea. However, there are some hard and fast rules for improving the UX of your website.
If implemented – these tactics and strategies will help make your visitors’ user experience more positive. And in turn increase the number of pages they are likely to view per visit. The lesson to learn from this is just because you’ve seen something work well on another site. Doesn’t mean it will deliver a similar UX improvement on your own.
From good UX through to great content. There are many ways you can make it easier for your visitors to increase the page views they clock up on your site. However, through good old-fashioned interlinking of your content. You can make it even easier for your visitors to find their way to the other content you’ve published.
Mobile Responsive Menu
Making sure your visitors know how to find the other content on your site. Is a sure fire to increase page views. Removing the need for them to learn where to find your site navigation. And how to interact with it goes hand in hand with learnability and memorability. Two major elements of usability.
The very first time your site’s visitors check out your site. They learn how to use it and figure out where everything is. After that, every time they return to your website they should remember. Where everything is and how to navigate the site and find what they’re looking for. If your site’s visitors have to go through this learning step every time they return. They won’t be sticking around for too long.
This gives you plenty of opportunities to set yourself apart from the competition. By fixing this issue on your site. Another important factor to consider when it comes to maintaining consistency is branding. Many different elements make up the branding of a site. With the logo and color scheme generally being the top two.
If your site is inconsistent with its logo and color schemes, your visitors won’t recognize it and they won’t know what to look for. Maintaining consistency across your site, with respect to its branding, improves readability, makes navigation easier, and improves the overall user experience.
Make Site Faster
A slow loading website is a surefire way to kill your page views. Not to mention your goal conversion rates. And search engine optimization efforts. There are plenty of rewards on offer to those who can offer a fast loading website. So it’s something you should always keep an eye on.
This is another way you can improve user experience. And deliver faster loading pages. Optimizing your your site and its content for your audience. By engaging with your website analytics data. You will be able to determine which devices your visitors are using to view your site.
Therefore, you should present your content accordingly. If the overwhelming majority of your visitors are desktop users. Then long form, image-heavy posts can work really well. However, if a considerable number of your visitors are using smaller screen devices. Then perhaps a different format will suit them better – posts broken up into smaller pieces, less large images, and text that is easier to read.
Optimizing your website for the search engines in order to receive more traffic is a tried and tested way to improve your page views. Without traffic in the first place who is going to be viewing your content?