How To Start An Online Store In 2018 With Finesse: 8 Must-Have Steps
Building an online store can be a terrifying thought. Especially when you don’t have much tech-knowledge. Starting an online store has advantages over having a physical storefront. And you can reach millions of customers from the comfort of your own home. You’ll need a great product, a user-friendly website, and a solid marketing plan.
What Do You Need To Start An Online Store And Sell Anywhere??
Choose your system carefully. Stay away from specialized custom solutions built on old code. Choose a system that’s popular, well supported. Slow page load times mean loss of customers. If you’ve gone for a hosted solution when starting an online store. You would also need to rewrite all the product descriptions. And put your own ideas. To make them better. Ideally, take your own product images. Search a keyword you’re hoping to establish yourself in. And compare the results. There are many solutions available such as Bluehost to have a domain of your own.
Customers can literally choose from any site in the world. Unless you’re competing on price. Which is again very difficult. Since anyone can set up shop. Your site needs to be more than just a shop. As a new seller, you have neither brand, nor the ability. To use your unique product knowledge and skills to offer something more than simply a shop.
BuildaBazaar supports integration with a number of domestic and international payment gateways like DirecPay, Billdesk, TechProcess, CCAvenue, HDFC, Axis and PayPal. With convenient payment options available through BuildaBazaar, it gets easy to sell online. Don’t just try to sell things. Sell yourself, of course, not literally.
Here are the 8 most important steps you need to follow to start an online store:
Define Your Niche
Some business owners that have defined their niche market. And some tend to waver or be unsure. Often business owners view a niche market as narrowing their sales. Or cutting into a profit margin, so they fear it. The truth is, a niche market could be defined as a component that gives your business power.
A niche market allows you to define who you are marketing to. There is even greater importance in having a well-defined niche market. When planning your internet marketing strategy to achieve marketing success online.
BuildaBazaar is a powerful ecommerce platform. The Software as a Service (SaaS) model ensures you get a robust and high performance platform without having to worry about software upgrades and hardware maintenance. Build online store, with the BuildaBazaar platform and get your business a boost.
You are able to cater your website to your niche market. You can develop your site to guide your viewers. And help them find solutions or products that you offer. That are specific to the problems that your niche market encounters. A defined niche market makes it easier to develop ideas for new products or services. That inherently appeal to your specific niche. You have an upper-hand in establishing yourself as a leader in your industry.
Test The Waters
The very first step in a communications or marketing strategy is defining your target audience.So that you can tailor your message or pitch accordingly. For businesses, this is usually your typical potential buyers of a product or service. It’s all about balance.
If you try to reach everyone you will likely appeal to no-one. But if only a handful of people meet all your criteria you’ve needlessly gone too far. Whenever possible try to keep it to one target audience per product or service. Different products may often have different target audiences. What influences them to take that final step? What obstacles might be in their way?
Choose A Domain
A domain should be the brand. The one when you hear yourself or someone else say it, does it sound like a brand, or does it sound like a generic? So that means that hyphens and numbers are a real problem because they don’t make something sound like a brand. They make it sound generic, or they make it sound strange.
Generic keyword strings are really tough to remember. You want something unique. Which means try and avoid those exact and partial keyword match domain names. They tend not to do so well, in fact.
In fact, it matters because of a concept called “processing fluency.” It’s a cognitive bias that human beings have. Where, essentially, we remember and have more positive associations with things. That we can easily say and easily think about. And that includes pronounceability in our own minds.
And also, which don’t convey ‘double meanings’ like some of the above.
This is going to be different depending on the language that you’re targeting. And which countries you’re targeting. But certainly, if you can’t easily say the name. And others are not easily able to guess how to say that name. You’re going to lose that processing fluency. You’re going to lose that memorability and all the benefits of the brandability that you’ve created.
Choose An Ecommerce Platform
You’ll encounter beginner difficulties when picking your first ecommerce platform to work with. But right out of the bat. And whenever you’re browsing for an store platform to use. Some good examples are Shopify, BuildaBazaar and WordPress where your business will set on.
WordPress users may install and switch between different themes. Themes allow users to change the look and functionality of a WordPress website and they can be installed without altering the content or health of the site. However if you are new, it would be difficult to go through coding structure there. However, it has other multi blogging features and different plugins available.
So, look for platforms that suit your product needs. You would need to look into making arrangements. As not all ecommerce platforms favor 3rd party payment processors. You typically need to pay for themes and additional functionality, though the base system is free. Here BUildabazaar gives you an edge over others. Just choose a package and you can start your online business right away. No coding is required, and gives you digital edge too.
Design Your Website
Either design the website on your own. Or hire a web designer to create it for you. The emphasis should be on showcasing your product. And making it as easy as possible for customers to make a purchase. Don’t fall into the trap of making the website too flashy. The more straightforward, the better when it comes to online shopping.
BuildaBazaar is the platform that lets you customize & create a store and products, as per your requirement. It allows creation of unlimited store web pages to showcase products. Powerful widgets simplify addition of banners, images and content to a web page. Make changes to the content of the store pages using the on page customization tools.
Include a way to gather email addresses, so you can send advertisements and special offers.The customer should have to make no more than two clicks to check out with a product. Choose just a few colors and fonts to use.
Map Out A Business Plan
Before you start the process of opening your online store, take the time to draw up a detailed business plan, whether or not you’re planning on getting outside funding from investors. It will help you plan the steps you’ll need to take to make your business successful. Figure out your cost of operation and map out a marketing strategy.
You’ll want to take these factors into account. Production costs, whether you’re creating your product yourself or contracting with a manufacturer. Shipping costs. Taxes. Employee wages, if applicable. Fees for reserving your domain name and web hosting service.
Taking the time to write a business plan might seem like a lot of work. But it can save you a lot of time and money in the long-run. By better preparing you for potential challenges and opportunities. That you’ll face as a first time entrepreneur. When writing a business plan, YOU are your target audience! The point of a business plan is to help you get your ideas down on paper. So don’t worry about making it fancy or excessively long.
Have An SEO Friendly Strategy
Search engines are limited in how they crawl the web and interpret content. A webpage doesn’t always look the same to you and me. As it looks to a search engine. The focus should be on specific technical aspects. Of building and modifying web pages so they are structured for both search engines and human visitors alike.
Create a store with BuildaBazaar and get it boosted on the omnipresent internet world. Increase traffic to your store by running online marketing campaigns, BuildaBazaar features several optimizations to enhance search engine rankings and discoverability of the store. Highlight your store with keywords matching the products and brands.
The easiest way to ensure is to place them in the HTML text on the page. However, more advanced methods are available for those who demand greater formatting or visual display styles. Many websites have significant problems with indexable content. So double-checking is worthwhile. By using tools like Google’s cache, SEO-browser.com, and the MozBar you can see what elements of your content are visible and indexable to the engines.
Have Social Presence
Social media marketing seems like a fairly simple concept. Just create accounts on Facebook, Twitter and Google+, then post some links. Not necessarily. Setting up profiles and tweeting links is easy. Building your brand to the point where you have significant reach and influence in your industry. Is an entirely different story.
Once you’ve segmented your audience. Get to know what their challenges are. How they use social media. And what other brands they engage with on social media. Looking at how your audience interacts with other brands they follow. Will give you an idea of what resonates the most with them. Then it’s just a matter of mixing in those elements.
If you want to build your presence. You need to start interacting with customers, influencers and other people in your industry. The beauty of social media is that it allows you to build relationships. With people all over the globe within a matter of minutes. Instead of focusing on getting as many followers as possible, focus on getting engaged followers.
Buildabazaar provides the complete ecommerce solution from creating an online store till launching it. You just need to choose from the beautiful and amazing theme of you choice available at ThemeJungle – Buildabazaar ecommerce themes and get, set, create your store within 24 hours.
Launch your online store Today!!