Starting right from getting that first seed of idea, to setting up your store and starting selling your products – the one thing that every entrepreneur looks forwards to – is turning their store, the products they’re selling into a brand. And because this is one goal that seems both vague and achievable at the same time, we thought we should come up with a few very simple, do-able things that would define how branding works, and how you could work towards branding.
Become A Storyteller
The best of the brands always have a story to tell – though every brand must have a story, what differentiates the best brands from the rest are the way they tell their stories, the way they take us to a time far back, and make us relive the times that only those few select people actually lived.
We, human beings, start our journey into this world with stories – be it the bedtime fairy tales that were read to us, or when the superheroes saved the world for us – day in and day out, or the success stories of real-life heroes that we came to inspire us!
Probably at some very basic level, we are programmed to get inspired by amazing people and their remarkable tales. So, tap exactly that need of people, give them beautiful stories – be it about how you came with a particular product, or how you came up with the whole idea, how you reached the place that you are right now. Tell people what inspired you in the first place, and rest assured, people will get inspired knowing about it. Make your potential customers feel that they are the most important part of their success story, as without them, all the dreams and the work to make them a reality would have been for nothing at all!
Ask Your Customers The Right Questions
While you are in the process of creating your own brand, you need to get all the help you can from your customers. So ask them the right kind of questions – questions like how they feel about your product, whether they think you need to work on it in some way, and how would they describe your product to a friend – would they ever recommend your product to their friends? These are the questions that will help you get an insight on the product, and you’ll know exactly what to do to make the product experience better for your customers.
Great Brand Exhibits Great Design
Unless you’re selling something as indispensable as a pharmaceutical drug, you have to work on getting people attracted towards your product, in order for you to want them to buy that product.
The product design isn’t just about your product being an eye candy, but it’s about you providing your customers with a unique experience with the help of a remarkable design. So while the focus shouldn’t really drive off from making the product look good, aesthetically, but more of that focus should be put in making it work seamlessly – more so, because many of the products sold today are software based entities rather than being some physical objects.
So keep your design simple, so that it doesn’t intimidate your potential customers; let be lively, because no one likes things dull or boring. Analyse the kind of product you’re selling, and the kind of market you’re targeting to sell it to – see what works for them, and what doesn’t – and incorporate these things to your product design.
So, focus on the product that you’re selling, the idea behind it, and then focus on making your brand experience better for your customers, and in the process, you’ll gradually establish yourself as a brand to reckon with!