How To Get Branding Right For Your Startup

Starting right from getting that first seed of idea, to setting up your store and starting selling your products – the one thing that every entrepreneur looks forwards to – is turning their store, the products they’re selling into a brand. And because this is one goal that seems both vague and achievable at the same time, we thought we should come up with a few very simple, do-able things that would define how branding works, and how you could work towards branding.

Become A Storyteller

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The best of the brands always have a story to tell – though every brand must have a story, what differentiates the best brands from the rest are the way they tell their stories, the way they take us to a time far back, and make us relive the times that only those few select people actually lived.

We, human beings, start our journey into this world with stories – be it the bedtime fairy tales that were read to us, or when the superheroes saved the world for us – day in and day out, or the success stories of real-life heroes that we came to inspire us!

Probably at some very basic level, we are programmed to get inspired by amazing people and their remarkable tales. So, tap exactly that need of people, give them beautiful stories – be it about how you came with a particular product, or how you came up with the whole idea, how you reached the place that you are right now. Tell people what inspired you in the first place, and rest assured, people will get inspired knowing about it. Make your potential customers feel that they are the most important part of their success story, as without them, all the dreams and the work to make them a reality would have been for nothing at all!

Ask Your Customers The Right Questions

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While you are in the process of creating your own brand, you need to get all the help you can from your customers. So ask them the right kind of questions – questions like how they feel about your product, whether they think you need to work on it in some way, and how would they describe your product to a friend – would they ever recommend your product to their friends? These are the questions that will help you get an insight on the product, and you’ll know exactly what to do to make the product experience better for your customers.

Great Brand Exhibits Great Design

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Unless you’re selling something as indispensable as a pharmaceutical drug, you have to work on getting people attracted towards your product, in order for you to want them to buy that product.

The product design isn’t just about your product being an eye candy, but it’s about you providing your customers with a unique experience with the help of a remarkable design. So while the focus shouldn’t really drive off from making the product look good, aesthetically, but more of that focus should be put in making it work seamlessly – more so, because many of the products sold today are software based entities rather than being some physical objects.

So keep your design simple, so that it doesn’t intimidate your potential customers; let be lively, because no one likes things dull or boring. Analyse the kind of product you’re selling, and the kind of market you’re targeting to sell it to – see what works for them, and what doesn’t – and incorporate these things to your product design.

So, focus on the product that you’re selling, the idea behind it, and then focus on making your brand experience better for your customers, and in the process, you’ll gradually establish yourself as a brand to reckon with!

Vrinda
I am a quirky person who loves to read and eat. I love sharing cool facts and my smile is highly infectious.

Above all... writing is my passion.

12 thoughts on “How To Get Branding Right For Your Startup

  • June 29, 2016 at 6:23 pm
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    Branding is required for every business. Each brand has a different story to convey about their business and making customers feel that they are important part of the success story brings in a lot of positivity to the brand.

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  • June 30, 2016 at 10:58 am
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    Asking the customers right questions and taking timely feedback’s help in getting an insight on which part the brand needs to improve.

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  • June 30, 2016 at 12:07 pm
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    Well written article! It’s easy to understand and gives a clear picture on how to get the right branding for your business.

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  • June 30, 2016 at 12:47 pm
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    i am in the advertising field for 5 years now & know how important the branding factor is for a product. It either makes or breaks a brand.

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  • June 30, 2016 at 3:48 pm
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    branding becomes necessary when you want to establish your product / service in the market. A useful articles to people who own businesses.

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  • June 30, 2016 at 5:29 pm
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    rightly put, branding is indispensable to any product / service. Especially because of the competition out there. Great article build a bazaar.

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  • July 1, 2016 at 10:56 am
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    True and true. Although this is meant to be ‘common’ knowledge it isn’t. Good blog.

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  • July 7, 2016 at 11:29 am
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    Selling on line seems like an easy task but the reality is different. Your branding has to be so strong it should become synonymous to the need. Eg: If I’m looking for a fun dress I would go to Forever21 online.

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  • July 7, 2016 at 12:12 pm
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    Funny enough, not many brands have an ‘ABOUT’ page. Which is very sad. Nice article.

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  • July 7, 2016 at 12:23 pm
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    Lovely write up! You get just one chance to get branding right. So important.

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  • July 7, 2016 at 2:34 pm
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    A very important write up for start ups, the importance of a good story should never be discounted

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  • July 7, 2016 at 3:18 pm
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    Very nice. Very practical tips on branding! Wonderful write up

    Reply

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