How an E­commerce website can change your way of doing business

Are you a start-up? Looking for a perfect platform to project your products and services? Well, you don’t always have to have a physical store for everything. Have you ever thought of owning an online store? Below listed are some benefits which you can get out of an online store.

Nowadays, more and more people are inclined towards owning a business venture and be their own boss. But there are a few things which any start-up basically requires and one of them is a platform to project their products and services. But what is more interesting is that nowadays you don’t need a physical store. You can own an e-store which is easy to maintain and accessible to all.

Have we got your brain wheels churning? Here are the reasons of why you should own an e-store.

1. Be in direct contact with your customer

Be in direct contact with your customer

Owning a physical shop in a city will make you accessible only to those who live in your city whereas if you own an e-commerce store, you can get connected to potential customers all over the world. You can get connected, know their requirements and fulfil their orders in no time. Yes, its is that easy. If you own an e-store, you can manufacture or arrange for the products as and when you get orders.

2. Own website is better than just listing yourself – Create your own brand.

Own website is better than just listing yourself – Create your own brand.

Making your own website with an e-store is much better than listing yourself on different mediums. When you list on any mediums, the customer might not be able to point out your product with its brand name. Also, if the customer wants to buy solely your products then it will be difficult for them if you don’t have a proper website featuring strictly your products. Owning an e-store will help you sell your products independently. You can write a corporate profile of your company on your e-store.

Branding is a very essential for any start-up and owning an e-store will be a step forward towards the branding of your company. You can link all your stores to social media and share the details of the featured products on the social media platforms.

3. Attract potential customers through promo-codes, deals, bargains and group buying.

Attract potential customers through promo-codes, deals, bargains and group buying.

An e-store will help you to attract your present and potential customers by providing them with special deals and bargains. Though there are physical equivalents to deals, bargains, coupons, and group buying, online shopping makes it much more convenient. For instance if a customer has a discount coupon for clothes at one physical store and accessories at another, she may find it infeasible to avail of both discounts. But the customer could do that online with a few mouse-clicks on your e-store.

4. Be responsive towards the customers – Get located quicker

Be responsive towards the customers – Get located quicker

You have to be responsive towards your customers. Today in the world of internet, you have to be very fast in your responses. If you don’t respond quickly to your customer’s demands and desires then it might set a bad reputation of your store which might result in less people preferring your website. Always be aware of the on going competition as they are just waiting for something to go wrong between you and your customer so that they can intervene at the right time and fulfil your customer’s desires.

5. Easy payment gateways

Easy payment gateways

E-commerce enables businesses to transact instantly. This takes away the hassles that come with other modes of payment that may require the merchant to wait up to 30 days (sometimes more) to access their payments. E-commerce transactions clear in seconds and merchants can either receive funds immediately or wait for only 2 or 3 days to get the cash in their bank accounts.

6. Ability to be open 24*7

Ability to be open 24*7

Store timings are now 24/7/365. E-stores can run all the time. From the merchant’s point of view, this increases the number of orders they receive as well as potential orders. From the customer’s point of view, an “always open” store is more convenient.

Many businesses that do not use e-commerce may find it difficult to be open 24/7 due to the multiple overheads that come with it in terms of staff and utility payments. On the other hand, e-commerce makes it possible for a business to be open and easily accessible round the clock without any increase in overheads. Transactions and payments can continue being made automatically, without your supervision. In case the small business deals in digital goods, the business becomes totally automatic – full transactions, including purchase and delivery, will automatically be carried out online.With automated order and payment processing, sales can be made at any time, and customers can buy when it suits them.

7. Search engine visibility

Search engine visibility

The added advantages of owning an e-store is that you get to be visible on major available search engines. Physical retail is driven by branding and relationships. In addition to these two drivers, online retail is also driven by traffic from search engines. It is not unusual for customers to follow a link in search engine results, and land up on an e-commerce website that they have never heard of. This additional source of traffic can be the tipping point for some e-commerce businesses.

8. Data Analysis

data analysis

Data analytics will help you to know the insights of your website. You will get proper statistics of how many people have visited your site, how many have registered, how many have ordered, from which region have they ordered. Etc. Google analytics can provide you with deeper insights of your e-commerce website.

9. Increased business reach – overcome geographical limitations

Increased business reach – overcome geographical limitations

Operating a business purely offline has its own set of challenges. One of the biggest challenge is to increase the reach. Physical stores can be accessed by only the people who are in the same city as the store. On the other hand e-commerce has enabled local small businesses to reach international masses. There are no limits to where the internet can reach, therefore through e-commerce platforms, people can pay for goods and services from literally any corner of the world.

10. Relatively cheaper than a physical store – Cost effective solution

Relatively cheaper than a physical store – Cost effective solution

When it comes to cost effective solution, an e-commerce store is a very reliable option as it requires less investment as compare to a physical store. An e-commerce store is cheaper and guarantees a bigger number of reach as compared to a physical store. It is easily accessible to people from any part of the world and on the other hand it is easy to manage. If you have an e-store, you can manage even without storage space for your goods as you can manufacture them as and when you get the order and according to your convenience.

In this way an e-commerce store can provide you with a platform to make your extraordinary products reach the potential customers. If you want to create a nice and attractive e-store then we, can help you with anything and everything you want.

Manasi Deo on GoogleManasi Deo on LinkedinManasi Deo on Twitter
Manasi Deo
Loves to write about E-commerce, Digital Marketing and Social Media.
Honest, talkative, Foodie and love watching movies.

12 thoughts on “How an E­commerce website can change your way of doing business

  • May 24, 2016 at 12:22 pm

    Very nice. Simple and clearly explained. Good job

    • May 24, 2016 at 12:59 pm

      Thank you, Arnab.

    • May 24, 2016 at 1:07 pm

      Thank you, Arnab. I’m glad the article could be of help.

  • May 24, 2016 at 1:06 pm

    Yes, it is very important. I am happy that BaB has been providing valuable information on such things

  • May 24, 2016 at 4:05 pm

    I am very happy and excited about my website and this article has helped me understand the importance of being online in more than one aspect.

  • May 24, 2016 at 5:27 pm

    Good article on e-commerce web store. In this digital era, people find it shopping online at the comfort of their place more easy and convenient than visiting a physical store which is pretty time consuming. This shows the increasing demand for e-commerce stores.

  • May 25, 2016 at 10:14 am

    There are lot of advantages as well as points to look in when setting up a e-commerce store. Being responsive to customers builds trust and forms a good bond between the brand and the users.

  • May 25, 2016 at 10:39 am

    Agree to the point, that you can target and attract large group of people by providing great discounts and promotional offers. It works well when the right set of people are targeted depending upon the product.

  • May 25, 2016 at 3:48 pm

    Owning a business in this day and age were so many startups are coming up, reading this article definitely helps in a lot of ways.

  • May 25, 2016 at 5:11 pm

    A very well written and informative article. Kudos to the author!

  • May 25, 2016 at 5:41 pm

    Really helped me get a better idea on how this could change the way of my business. If you have more tips please do share it with us amateurs.

  • July 7, 2016 at 12:10 pm

    Im a computer engineering student but i am planning to shift to other programs if computer engineering will not have a licensure/board exam.. i want to be a registered computer engineer!.


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