Holidays are ahead, and the online store owners look forward to making the best out of these days, in the form of big sales. They will begin every form of marketing, advertising and retargeting to get their word of sale out in the open. But there’s one strategy that has been overlooked by these owners which has the potential to drive a lot of customers to your online store – Gift Guides.
Many shoppers do a lot of research before big sale events and holidays – this is where gift guides come in. there would be many shoppers who would be looking for great gift ideas – and for that they will look to gift guides and buying guides for inspiration. In fact, there are websites in your niche that specialize in sharing gift guides including products very similar to yours.
Most gift guides are basically some gift ideas for a loved one or friend with a particular interest. Sometimes, they’re compiled for a particular holidays, birthdays, and so on. Getting your products in gift guides can help in increasing your discoverability, especially if you have a very unique or niche product that makes a great gift.
Here’s how you can use gift guides to help your store boost the holiday sales:
What Are Gift Guides?
Gift guides are basically some funny, interesting and quirky ideas based on a particular product. For example – “10 Gift Ideas For Travel Lovers” This guide would include all those who love travel, and have a wanderlust – some gifts, that would be perfect to gift them. A phrase that shoppers looking for gift ideas in their life might be searching.
This would cover some unique gift ideas, with a link back to each store selling the mentioned product. What store owners, plan to do is find websites that create gift guides in their niche, and reach out to them to feature products in new and even existing gift guides.
How To Find Them
As you would begin the research for blogs and websites in your niche, you probably would want to organize them. Next, find the blogs and websites with gift guides in your niche. Resort to Google or any search engine you would prefer – who are we to tell? What would you search for – imagining yourself in the head of someone researching them? They might be – travel guide 2016, solo trip guide, women only trips guide etc.
You can swap the year and holiday for whatever’s most appropriate. For example, use 2017 or 2018. Try each of the keyword variations, and add the relevant and more approachable websites to your records. Since you’ll likely get a lot of results, you’ll want to curate them for quality. Ensure they are easily approachable and each website has an active readership.
Their audience doesn’t need to be massive. Remember that smaller websites and blogs will be more approachable, too. Even if a website only has 100 dedicated fans, that’s 100 passionate people learning about your product.
How To Reach Out To Them
You’ll need to find the contact information for the person who runs each website. Usually, you can find this as “contact” or “contact me.” If you’re struggling to find a website’s contact information, try reaching out to them on social media or use an email guessing tool such as Email Hunter.
Try staying away from sending out mass emails – this is an unprofessional and impersonal way to build business relationships. Instead, send each person an individual, personalized email. Try to find a way you can relate to the person within the first few lines, before getting into your request.
If you can, offer to send them a sample of your product. Don’t be afraid to send a follow up email after a week. You should also set realistic expectations. If you email 20 different websites, expect around one interested response.
Create Your Own!
If you have tried all this and you want to do something on your own – you can also create your own gift guide! You can use Google to research gift ideas and there could potentially be a lot of organic search traffic that comes your way by putting up a simple gift guide on your website.
You should include – A short blurb at the top of the page, around 100 words, introducing and talking about your gift guide and who it’s for. Next, create collections of the items you want to include in the guide. Also, include a link to each collection.
Alternatively, you could make your gift guide a blog post instead of a separate page, similar to the blog posts. You can also consider creating a series of different blog posts covering gift ideas for different occasions.