Web development is complicated. In any project, there are a multitude of aspects to consider. From user experience to performance. Development of any enterprise website is a large-scale, complex process. But an ecommerce site presents its own particular challenges. Since users will be coming to the site to learn about and purchase products. Developers will want to do everything they can to make this process easy and intuitive.
But alongside the considerations of usability. There are a few other aspects of an eCommerce site that developers will want to be sure to consider. During the development process. From functionality and appearance to navigation and coding integrity. A lot goes into creating an eye-catching, user-friendly website. It doesn’t end there, either.
Web developers and designers must work together. To produce websites that will be located by search engines, engage customers, and stimulate conversions. But there are things which help through the process of creating a unique user experience. That inspires viewers to become loyal brand advocates.
Great domain names say so much while saying so little. In addition to being memorable. A domain name needs to accurately reflect your brand’s voice and be nearly impossible to misspell. Finding the right name for your brand is crucial. Because incorporating a combination of SEO, simple spelling, and brand identity into the domain name. Leads to a higher chance of being located in search engine results. Here are the things that should be considered:
Well Written Ecommerce Strategy
Simply put, businesses that are easily accessed online get more customers. When comparing hosting packages, it’s vital to consider the nature of your website and business. Will the website be media-rich, with loads of pictures, videos, and presentations. The technical support in-house, or a reliable, responsive support from your hosting provider.
Also think about the amount of traffic your website will receive. Does the hosting company offer scalable solutions. What backup, security, and additional features are offered. Don’t forget to research reviews about the company’s performance on social media. And third party websites before making a final decision. Having a plan can help save you from making mistakes and getting off- target from your original objectives.
A plan doesn’t have to be long and complex, but you should take some time to put one together. Make sure you understand your market. Multi-channels to market are proven to improve results. Make sure to incorporate these. Integrate your customers’ shopping experience. How you will deal with – content, pricing & inventory, logistics, service & support, payment & refund/returns, security & PCI Compliance.
Easy-to-use purchase process and localisation requirements – currencies and languages. Customer relationship management and personalisation. Make sure you select a scalable platform or solution and a team in place. Marketing campaigns and requirements. Integrate to external systems, suppliers.
The use of mobile devices to access websites is continually growing. And ecommerce sales are a large portion of this traffic. In fact, statistics show that by 2017, over one fourth of ecommerce sales will be made via mobile. This means that it is incredibly important to make sure your ecommerce website is optimized for mobile. Providing the best experience for users no matter what device they are using to access your site.
Implementing a responsive design to make a website accessible and usable on every device is important for the success of an ecommerce site. The Episerver CMS is an especially powerful tool for ecommerce sites. And Episerver ecommerce is designed to automatically implement responsive design.
Other CMS platforms can utilize responsive design, but they require extra configuration. But whatever platform you use, you’ll need to be sure you keep mobile users in mind for every aspect of the site. From basic navigation to checkout and payment, since this ever-growing group of users can’t be ignored.
One of the most important things to remember during the process of website development is to create a clean, appealing design. A quality design is attractive and easy to read with intuitive navigation. Most importantly, a clean design helps viewers focus on the value of your brand and content.
Ecommerce Site Search
Statistics show that 30% of visitors to ecommerce sites use search to find the products they are looking for. So it’s important to make sure the search functionality is available and easy to use. In addition, it’s a good idea to utilize features like autocomplete. To help users find popular products or items related to their searches.
Faceted search is another important way to help users find products. This functionality allows them to narrow their search in a variety of ways. Including by department, size, price range, manufacturer, etc. Providing this functionality gives users more power to find what they need. Letting them limit their searches to exactly what they are looking for.
In order to make sure searches return the best results. Make sure product information is fully defined and well organized. Which will allow for faceted search and better search results in general. Whether you’re developing new webpages or optimizing existing ones. It’s critical to have clean, SEO-friendly code.
By taking the time to improve your site’s code, you can increase the overall return on investment. SEO-friendly code acts as a guide for search engine spiders by providing a clear picture of your site’s content. Certain CMS services, such as WordPress, provide plug-ins designed to simplify the process of cleaning up code and increasing search engine rankings. Since it requires little coding knowledge.
Optimized Checkout And Payments
Companies with ecommerce sites will often want to require users to create an account in order to make a purchase. Since this allows for follow-up communication that encourages future sales. As well as tracking customers’ demographic information to analyze sales.
However, it’s important to remember that not everybody wants to go through the process of creating an account. In order to buy a product. Repeat customers will want to register and get the benefits of having an account. Such as saving their information for future purchases. And receiving notifications about upcoming sales. But it’s still a good idea to provide an option for people who just want to make a one-time order.
Having different payment methods would be good. For you are giving the clients different choices on how they could pay. But make sure that you are not making it hard for them to pay. Make it simple and accessible. Also, see to it that you are able to process all of the payment methods well. Aside from making it convenient for them to look at the items on your online shop. See to it that you are also giving them a convenient way to pay.
Ecommerce sites now come with free delivery/returns and ‘one click’ payment methods. They have brought ecommerce into the mainstream. But their efficiency and professionalism means customers now expect the same high standards on all ecommerce sites.
Great Ecommerce Content
Everything from the quality of your content to the keywords used affects your site’s ranking in search engine results. Keyword research can provide topic ideas. And, if used sparingly, will help customers quickly locate the content they’re seeking. To increase the appeal, each web page should have no less than 150 words. And should include links to credible resources and other pages on your website.
More than providing information, the content published on your site should be written to echo your brand’s unique voice. Before publishing, use a tool like Copyscape to ensure that it passes duplication standards. Posting duplicate content on your website will result in steep penalties from Google. Including possible removal from search engine results.
Aside from high quality images, it is important to use text that are inviting and informative at the same time. This is needed to tell the users what the product is, what it is for and what benefits it can give them. Good text is another way of promoting a product which is also very important. But do not make it very long. You have to be direct on your words.
It’s impossible to develop a great website without a functional program taking care of the backend. This equates to the part of your site a user experiences directly. When designing a website, it is crucial to write high quality, original content that is relevant to your company and products.
The inability to maintain operations during a fault or a spike is an enormous risk to an ecommerce site. If your environment encounters an issue with a patch, an update to code, a service or hardware component failure, or a natural disaster, what happens to your site? Do you have a contingency plan for expected and unexpected downtime issues?
Documenting your ecommerce strategy lets you identify and address infrastructure needs that might negatively impact performance. Between Google Analytics, Google Webmaster Tools and bing Webmaster Tools, web developers have the mechanisms necessary to accurately and efficiently calculate return on investment.
For both traditional and mobile websites, these instruments can be used together to monitor traffic, engagement, and conversion rates. After digging deep into the data, it’s possible to uncover which marketing campaigns work best and which are underperforming. These valuable insights into why customers come to, stay on. And leave your website. Will help your team perfect marketing strategies and adjust engagement techniques to maximize results.
Since your branded online presence acts as a 24/7 storefront. It’s essential to simplify the outcomes measurement process by using Google Analytics along with Google and bing’s Webmaster Tools. Once a business has launched its website, the work doesn’t stop. Ongoing analysis is critical for a business, as it allows you to see what is working to achieve the business goals.
Are the calls to action providing the data needed? Is the SEO driving the right users to the site? If not, analytics will give you the tools to change this and improve the performance of the website. The free Google Analytics tool is a good start.
An on-site blog helps keep customers informed about the latest products, company events, and industry-related information. Featuring a blog on your website is a great way to connect with them. Especially if your posts encourage readers to interact with your brand. Keeping your blog regularly updated informs customers of your brand’s values and desire to promote communication.
By regularly providing readers with fresh, helpful, engaging content. Your brand becomes a trusted resource and an industry authority. It’s become a cliche, but only because it’s true. It really is critical that the content you present is relevant, engaging, and shareable. Good content will help your client in a multitude of ways. Yet many businesses often neglect the creation and maintenance of quality content for their site. Driving traffic to its site, improving its search ranking, improving PR.