Ecommerce Solution: More Than Just A Shopping Cart

If you’re looking to build an online store, you need to know that deploying a shopping cart platform is only half the story. The other half of the story is the content management system you pair the shopping cart with and – more importantly – the integration of the two platforms so your customers have a seamless journey from landing on your site to placing an order.

A rough estimate helps to get a sense of scale for your planned online store and may also influence the cost of hosting your online store. It will certainly have an impact on how long it will take to develop the store. There is often some confusion over exactly what a product is.

A good ecommerce platform will support multiple category levels. It will strongly suggest you stop at two or maybe three levels. It ensures ease of navigation for your customers, improves the chance that all category and product pages on your website will be indexed and, most importantly, maximises your conversion rate.

When a new website goes live, the only way it’s going to get visitors is if you actively promote it. In fact, you should start marketing your website well in advance of its launch, especially if you need to hit the ground running once it goes live. Once the website has been launched, you should then be prepared to continue marketing your website on an ongoing basis.

So, why exactly do you need an integrated ecommerce platform? Here are some ways which explain the need:

Marketing And Blog Content

marketing-and-blog-content

Ecommerce platforms need to be able to create marketing and blog content on the site. Content marketing is the only sustainable way to grow your traffic in the medium-long term. This means you need the freedom to create extra content outside the product catalogue of the site. Most shopping cart platforms simply don’t give you that option, or charge you extra for it.

Better Customer Experience

better-customer-experience

A better customer experience mean more sales. Trying to integrate two separate platforms together and ensure a seamless customer journey is a serious risk-taking thing. It might happen, but it won’t look pretty, and it won’t convert as many visitors to customers as a single integrated platform. Creating an integrated mobile version of the site adds a magnitude of difficulty to this integration.

Single Platform For All Operations

single-platform-for-all-operations

A single platform means the money will be spent on things that matter. The cost of integrating two separate platforms together adds little value to the effectiveness of the finished solution at converting visitors to customers. Managing content on one platform and products on another is inefficient. Your team needs to learn two systems, and deal with the consequences of both. When you want to build a landing page that includes content from WordPress and a product from let’s say, Bigcartel – it sounds like duplication of effort.

Optimizing Sales Conversion Rate

optimizing-sales-conversion-rate

Optimising the sales conversion rate is a whole lot harder. SEO, CRO and website analytics are much easier to control because you only have to work with one system, not two. Optimizing the customer journey is much easier because it’s all one journey. Not only that, but your team needs to be familiar with the optimisation of two platforms – not just one.

 

Pragyan Sharma
Content Writer at BuildaBazaar
A quiet person, likes to keep things to myself - well mostly. Have a passion for writing. Loves singing and playing Guitar. Reader. Dreamer. Wanderlust.

17 thoughts on “Ecommerce Solution: More Than Just A Shopping Cart

  • October 4, 2016 at 1:47 pm
    Permalink

    Very nice post. Thanks for the sharing the eCommerce selling advice. I will surely follow your advice.

    Reply
  • October 4, 2016 at 3:53 pm
    Permalink

    Gr8 Article very informative – Well done.!!

    Reply
  • October 4, 2016 at 4:48 pm
    Permalink

    Really nice overview, transferred few tips to my notes, Thanks!

    Reply
  • October 4, 2016 at 4:48 pm
    Permalink

    Really nice overview, transferred few tips to my notes, Thanks!

    Reply
  • October 5, 2016 at 4:32 pm
    Permalink

    I absolutely loved this. I have been planning lately to expand into ecommerce sites and I will be able to test and apply these tips so that it provide better value to my business.

    Reply
  • October 6, 2016 at 11:25 am
    Permalink

    Nice, In my opinion we should be consider customer satisfaction as priority and should develop a online reputation team for this as now a days this makes a huge difference.

    Reply
  • October 25, 2016 at 1:48 pm
    Permalink

    Yes! ECommerce is far more than just putting products and price.

    Reply
  • October 25, 2016 at 3:12 pm
    Permalink

    Love this article. The simplistic view of ecommerce is why most start up fails.

    Reply
  • October 25, 2016 at 3:43 pm
    Permalink

    Good job with the article.

    Reply
  • October 25, 2016 at 4:10 pm
    Permalink

    Your writing style has grown over the last few weeks. Great job.

    Reply
  • October 25, 2016 at 4:50 pm
    Permalink

    This saves me so much time, research wise. You’re doing it for us!

    Reply
  • October 28, 2016 at 11:36 am
    Permalink

    Not many people get the whole idea of an ecommerce business. This article really gives a good dose of info.

    Reply
  • November 3, 2016 at 11:52 am
    Permalink

    Content marketing is definitely the only sustainable way to grow your business long or short term wise.

    Reply
  • November 3, 2016 at 1:45 pm
    Permalink

    Kudos to the author. Very well written article,.

    Reply
  • November 3, 2016 at 4:35 pm
    Permalink

    Always come back to Buildabazaar to read the articles. Very informative.

    Reply
  • November 4, 2016 at 2:15 pm
    Permalink

    Customer experience is very important. If your customers have a good experience then your sales will increase on its own.

    Reply
  • Pingback: Top 5 Ecommerce Software To Sell Your Digital Goods Online Better

Leave a Reply

Your email address will not be published. Required fields are marked *

Anti-Spam Quiz: