There are several traditional link building strategies that most companies engage in. One of the most popular, guest posting, is used by almost every organization. However, there are several additional linking building strategies, tactics and resources to help your content strategy grow and flourish.
A “backlink” is created when an external website links to yours. These links are a large piece of the ranking puzzle. But before we get into the heavy link building strategy, make sure your site is ready for backlinks.
However, you can get better results by building lesser backlinks too. Because there is an ugly truth about link acquisition. It is costly and time-consuming. To combat these two issues you must learn how to get the most out of every backlink. A technically optimized site is a must have. You must have a strong site architecture with some valuable content.
Technical errors hurt user experience. When you hurt user experience, Google limits your organic traffic growth. The first thing you need to do is avoid speeding through this process. Making sure your site is technically optimized is an important piece of the SEO puzzle. Site loading speed, mobile friendliness, duplicate content, redirect chains etc.
Content is the last and most important piece of the puzzle. Your content strategy will make or break your SEO campaign. It doesn’t matter how many backlinks you get. Your SEO campaign will eventually fail if you don’t take content seriously.
Here are 5 strategies to get backlinks for ecommerce business:
Ecommerce Blogging & Reviews
Decide on something you can give away in exchange for a review. It can be software, an informational product, physical product, or service. Anything of value that bloggers in your niche would want to try and write about is fair game. Find bloggers in your niche and keep the search in top results mostly.
If you have an online business, surely you’ll get a lot of questions from your potential or existing clients. Even if you have a content-based website, people will have questions that need answers. Instead of giving a short reply to each question by email, it’s best to write a detailed article covering the problems and concerns of your users.
Because people tend to type the same questions in Google, and it would be great if your website would come up on the first results with a solution to their problems. That’s a great way to drive targeted organic traffic and even in getting backlinks.
While there’s no secret formula to make an article or an infographic go viral. There are some key aspects all share. It also has some common elements. Hence, well researched and statistical data performs well.
Outreach and promote the infographic. Get to know what infographics others have done already, and make sure yours will be ten times more informative and attractive. Use a unique approach and try to address readers’ problems. Think about your audience and how would your infographic help them solve a problem. Make sure to cite sources when needed.
Remember that a good mix of informative data and design can make the difference between a regular infographic and one that goes viral and earns backlinks from authoritative websites. Therefore, it’s better to outsource the designing process to professionals that have greater experience.
Uploading and publishing your infographic on your website is often not enough. You have to make it easy for others to share it. Create an embed code for your infographic. It’s very straight-forward and easy to do. Make your infographics easy to share on social media. Always publish a content version of the infographic as well. It will help Google crawl the content, and you can rank for some new keywords. Usually, it’s best to have the infographic at the top of the article, and the contextual part at the bottom.
Check to see what domains 301 redirect to them. You can run a backlink report on the domain in question and see the redirects. Preventing a 301 from coming through when you don’t control the site that redirects is almost impossible. Check their backlinks. Is the profile full of nothing but spam that will take ages to clean up.
Check to see if they were ever anything questionable. Check to see if the brand has a bad reputation. Do some digging upfront so you can save time disassociating yourself from something bad later. Check to see if they were part of a link network. See what other sites were owned by the same person and check them out too. Check to see if they have an existing audience.
You can 301 redirect these domains to their main sites or secondary sites in order to give them a boost. Or turn them into part of their legitimate online weapon and use them as a proper standalone resource. You can also add them to their existing blog network and interlink them. Either you can keep them and use them to sell links or try to resell them. Even try your hand at affiliate marketing.
Buy expired domains and redirect them to subdomains on main site. As mentioned early on, affiliate marketers also use expired domains. One big benefit of this is that if you plan to just use PPC for affiliate marketing, you don’t have to be as concerned about the backlink profile of the domain. As you might not care that much about its organic rankings.
There are many feedback websites out there where you can submit your site and get critiqued on your site’s design and content. The great thing about these feedback sites is that almost of them provide a link back to your site.
Some amazing feedback sites like Criticue.com has a domain authority (DA) of 40. Which is not bad for a website review site. Once you sign up on Critique, you’ll be asked to review other sites to earn free credits. Each review gets you 1 credit. Submit your site to receive feedback. These websites help you improve existing web. By exchanging feedback with an intelligent community of entrepreneurs, usability experts, and web designers.
It’s a fair and great exchange. For one web page you review, you get one review of your own work. The more feedback you post, the more feedback you receive. You can do this by creating accounts at other website feedback sites too. It’s important to make sure your backlinks come from high-quality sites, because if not it can have a negative impact on your website and SEO.
Link reclamation is simple and works like magic. First, you find mentions of your brand that don’t link back to your site. Then you send an email to the person with a friendly reminder to add the link. This method of link building works perfectly to create one-way backlinks. The technique involves contacting a webmaster to report broken links on his/her website.
At the same time, you recommend other websites to replace that link. And here, of course, you mention your own website. Because you are doing the webmaster a favor by reporting the broken links, the chances of a backlink back to your website are high. So, to use the broken-link method, first find relevant websites in your niche that have resources pages.
To easily find broken links on those pages, download and install the Google Chrome plugin called Check my Links. Using this plugin, you can quickly discover all 404 links from the page.
When reaching out, be friendly and introduce yourself. Tell this individual that he or she is linking to some resources that are no longer available. Always provide the exact location of the broken links. So they can be easily found. Give some alternatives to replace those links. Including your own website. Try to be helpful, not greedy to get a backlink. Often, this method will work, but there will be cases when you might get a refusal to link you back.
Guest blogging is the most effective way to reach new audiences. By publishing articles on other popular websites, you’ll get your content in front of new readers and win more exposure. Sometimes, it’s not just about the backlink, but about increasing your online reputation or your social media followers.
Spy on your competitors. If you are serious about getting more organic traffic. Staying up to date with your main competitors’ online marketing strategies is mandatory. You have to spy on your competitors on social media. And look for their link-building or earning techniques, as well as their content-marketing methods.
Build internal links. Internal links are a key factor for running a successful blog. They are passing link juice, and you can use your anchor texts. With a good internal linking structure, you can help users easily navigate through your website and increase the overall user experience.
Promote your content. Great content won’t get you backlinks unless you know how to promote it right. You have to get out in the world and do email outreach to promote your best articles. Thus, one of the best strategies to do this is to contact bloggers or websites running weekly or monthly roundups.
Write testimonials. An easy method to earn quality backlinks is to write testimonials for websites you are using. You’ll spend only a few minutes, and you can earn a link from the homepage of an authoritative website. As long as you are a customer of that product, there’s a high possibility you can get a link in exchange for a testimonial.