We guided you for a lot of things related to your e-commerce store. But the most important aspect while opening a web-store are the products. In e-commerce, it is very important on how you project your products because at the end of the day the customer is going to order your products only after having a good look at it. Ideally, you should get it done from a professional photographer. But we know that being a startup, there isn’t much that you could outsource.
Don’t worry, I can help you with some of the photography hacks and trust me your pictures will come out just fine. Just like your web-store, you can DIY your product shoot too. Trust me it is not as hard as you think. In fact, it can be fun and who knows.. you might just end up giving wings to the creative photographer in you.
So let me help you to make your website products look beautiful and attractive so that it will give you an edge over others. I will guide you to do photography with both natural and artificial light.
1. Required Equipment
While doing a product photography session there are a few things which you will need and I advise you to keep everything handy as you never know what you will need and when you will need it. So, below is the list of the things which you will need for your product photo shoot
- Camera (preferably a DSLR)
- Moveable table (preferably an average size)
- Any solid colour chart paper (Black or white preferably)
- Two table lamps which give out bright light
- An old photo frame
- Tripod (optional)
- Image editing software on your computer
- Butter paper
- Paper clips
- Lastly, lots and lots of time and patience
These are the things which will be really necessary for your product photography session irrespective of the lighting.
2. The Setup
The setup is a very important aspect of your product shoot. Pick a room which has a good amount of sunlight. You need a table or a proper surface on which you can make your setup. Take The old photo frame, which I mentioned earlier, and the butter paper, which I also mentioned earlier as both of them can act as your reflectors. Just stick the butter paper on the empty space of the frame. If your room doesn’t have enough sunlight then you can use some table lamps. For background, you can use the cardboard and the chart papers. Also, use some paper clips for pinning the chart paper to the cardboard so that you can change the background colour as and when you require.
Image Source- wikihow
For a product photo shoot, it is preferable to do it in natural lighting as you will never have problems in focusing on the product. If the sunlight is hard on your product then, you can always use the reflectors to modify the lighting according to your requirement.
If you are doing this shoot in an indoor environment then you will need two table lamps and you will need to place them on both the sides of the location where you are going to place your product. So in simple terms, your product will be in the middle of the lights. The reason I am telling you to do this is because the light should fall on the product equally from both the sides.
4.Hard Light and soft light.
Hard shadows are created when the size of the light source is small as compared to the size of the subject. Contrarily, soft shadows are created when the source of the light is larger than the object. If you need Soft shadows then
For your needs you want to aim for soft shadows so go for big windows or simply choose outdoors. To avoid a hard shadow, use a flash diffuser. A flash diffuser can be created by taking a white tape or a white plastic bag and attaching it to the flash of the camera. In turn, the light will be distributed in a softer, more even way on all parts of the object, rather than be centered in one spot.
5. Choose the background.
First of all, you need a proper background. Take a solid colour – probably black or white; you can use coloured chart papers for the purpose, too. I am telling you to use black or white because they will be able to enhance the details of your product, though most of the e-commerce marketplaces expect products with white background The other colors might just interfere with the product in your image. In fact, I recommend the use of Black background for any products which are not black as the will just bring out the intricate details of your products.
You can just make the cardboard stand up and give it some support from behind so that it doesn’t fall on your product. Use some paper clips so that you can change the colour of the background with the help of the coloured chart papers which were mentioned earlier.
Take a proper DSLR camera for proper high definition pictures. Also, you need a camera which has higher resolution so that you can customize your image according to the requirement of your website. When it comes to clicking pictures, you cannot use your camera in auto mode. You need to be specific about a certain setting on your camera for your product shoot.
My advice- use wide aperture. The aperture is the opening that lets light into your camera and is specified by an “f-number” like “f/16” or “f/4”. A wide aperture (small f-number) produces a narrow depth of field that makes your photos look richer and more professional.
When it comes to clicking pictures, you can use a tripod for it. But if you don’t have one, don’t worry. Your body can act as the tripod. After a few trial clicks, I am sure you’ll know what kind of shots you need. Keep variations in your shots so that you can project your product from every angle. Also, KEEP CALM as your hands might shake while taking the hand-held shots of your products.
Now comes the “Star Of Your Shoot”. YES. Your product. Since your product is the hero of this shoot, you will need to take care of it. Keep it clean. Don’t use a product which is even a little bit damaged. I am advising you this because the camera and the lights which are focused on your product will actually bring out the flaws in your product. I am sure you don’t want your buyers to see such pictures. So please take care of your product and be careful with it during the shoot.
8. Keep it Clean
Keep the shoot location clean. Don’t be careless with things like food on your shoot location as it can spoil your whole setup.
When it comes to photography session, Avoid harsh backlighting and other setups that cast shadows on the surface of the object. Keep the lights on the same side of the object as your camera, or slightly off to one side.
9. Editing Software
Let’s face it. Editing is important. Taking shots is just the ground work. Take 4-5 shots of every picture so that you can choose the best ones for your site. For editing, there are a lot of software available. Just choose a simple D.I.Y editing software and get to work. Clean the picture and use cropping and colour correction. But make it look thoroughly professional. Edit your photos to fit one of the pre-selected sizes so that you won’t have too much variation. You can try it on Pixlr.com, Picasa or PicMonkey.
10. Be Brave
Don’t be afraid to do something new. The biggest obstacle to doing something new is often ourselves. Be creative. Be fearless. Don’t forget you are doing all this just to make your business bloom. Always remember a good picture will help your users to see the product properly which will in-turn help your sales.