How To Create A Social Media Content Calendar For Ecommerce Businesses

Today’s ecommerce industry is largely affected by social media. Every little thing a business does, goes out in public with social media outlets spread over. Anything that gets the people’s attention gets viral in a matter of a few seconds. Hence, it becomes the new buzzword.

So, what next you are going to post on your Twitter account, or your Instagram channel? Are you planned with how your posts will appear and on which platforms? Planning your business’ social media content in advance is a huge part of your social media marketing strategy – and which is ignored by many owners. This is a great strategy for ecommerce content remarketing.

That’s understandable too. Because as an owner they have a lot of things to take care about. Which are a slightly more important than this. However, if you spend just a few hours every month. In order to creating a content calendar in advance for your business, you’ll be able to grow your social presence without having to constantly worry about what to share next.

Why A Content Calendar?
A content calendar is basically a calendar featuring all of your upcoming social media posts. Yes, this might sound a little unnecessary to many owners, but the truth is that a content calendar is so much more than just a day planner for your social profiles. This enables you to test demand for your product.

It’s Strategic
A content calendar is the foundation of every successful social media marketing strategy.
These help you take a strategic approach to your social media presence, so that you get a better idea of how your actions actually fit into your overarching business goals. And it enables you to create and manage great content on your online store builder.

Builds Your Brand
Sharing a constant stream of content can capture the attention of new audiences that hadn’t previously heard of your online store, but might share common interests with your ideal customers.

Saves Time
You can tick off many things from your daily to-do list and focus your energy on the many other aspects. Think of it as a time management technique. And if you already have what you want to post that aligns with your brand, you can be assured that you’re covered.

Creating A Framework

creating-a-framework

To build a calendar, start with a blank calendar template. To build that template you can choose from options like Google Calendar or Trello. With these, you’ll be able to create collaborative content calendars that include timings and labels for content categories.

Google Calendar
You’ll need to create a new calendar and invite your teammates to it so that you can start collaborating. Dropping in new posts will be as simple as adding a new event to your calendar, using the Event Time field to plug in your post time. You can then share this calendar with your teammates.

Trello
Trello is a highly customizable browser application that lets you organize different projects into bulletin boards and calendars. To start building, you will have to create a new Board. Since Trello is highly customizable, you can organize projects in whichever format works best for your team. Be sure to make use of Trello’s labels and due dates to better organize your content.

Creating Types Of Content

creating-types-of-content

Once you’ve decided how you’re going to create a calendar outline. Yu’ll need to figure out which types of content is appealing to your audience. This is as easy as finding out what content is generating more traffic. Thus, it will help you figure out which types of content you should be focusing on. You need to dive into your analytics for your different social profiles. There are many big platforms which provide analytics – Facebook Insights, Twitter Analytics, Linkedin Analytics, Google+ Analytics.

One of the best parts about this is that it is not part of those mobile commerce myths. And you’ll also have more time to revise your content. The more lead time you give yourself, the more you’ll be able to consider what is working well with your audience and how you can incorporate new insights into your future content.

Curating Content

curating-content

The content needs curating, after being created. Manually curating content can be a lengthy, time-consuming process—especially if you don’t know where to look. However, there are many tools to make your work easier.

Buzzsumo
A powerful social media analytics platform. Which searches and filters content based on keywords and domains. Giving you a crystal clear look at the most popular content in your niche.

Feedly
A handy platform that lets you subscribe to blogs, publications and many more. And that gets organized into customizable feeds, letting you updated on latest relevant feeds.

Pocket
A useful app for saving content for later. With Pocket you can quickly save stories for later, giving yourself a growing database of relevant content to draw on for your next calendar.

Scheduling Content

scheduling-content

Scheduling your organized content will save you from trying to constantly remind yourself to post your content. There are some great apps that you can utilize for this. Hootsuite, SProut Social, Buffer, Social Pilot. These have extensive analytics features. Which can give you an in-depth look at the difference, the best times to post, and more.

One of the best parts about this is that you’ll also have more time to revise your content. The more lead time you give yourself. The more you’ll be able to consider what is working well with your audience. Therefore, you can incorporate new insights into your future content.

 

Pragyan Sharma
Content Writer at BuildaBazaar
A quiet person, likes to keep things to myself - well mostly. Have a passion for writing. Loves singing and playing Guitar. Reader. Dreamer. Wanderlust.

19 thoughts on “How To Create A Social Media Content Calendar For Ecommerce Businesses

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  • November 12, 2016 at 9:48 pm
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    Very true that Anything that gets the people’s attention gets viral in a matter of a few seconds, and it becomes the new buzzword. Like Virushka has become, everyone gossips about it.

    Reply
  • November 13, 2016 at 10:32 am
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    I just read that Hazel and Yuvi are getting a cute animated wedding card, that’s the new buzz around town.

    Reply
  • November 14, 2016 at 12:14 pm
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    Content Calendar is a new and interesting topic to add to ur business.

    Reply
  • November 14, 2016 at 2:28 pm
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    Using a Content Calendar you will never miss out on posting anything.

    Reply
  • November 15, 2016 at 3:36 pm
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    a Content Calendar is just like a day planner for your social profiles but it means much more.

    Reply
  • November 17, 2016 at 3:21 pm
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    Instead of using a content calendar you can schedule ur post on many social media platforms. That’s what I have used on my pages.

    Reply
  • November 18, 2016 at 11:05 am
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    If you do not keep ur followers active by posting regular updates on ur social media platforms, you would lose out on ur followers and out of competition. Will obviously not get u more followers.

    Reply
  • November 22, 2016 at 11:37 am
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    Always use hashtags while comments on ur social media platforms.

    Reply
  • November 22, 2016 at 1:12 pm
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    By using Google Calendar or Trello u cn go paperless.

    Reply
  • November 22, 2016 at 4:23 pm
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    Never knew about these kind of analytics will definitely use them from henceforth.

    Reply
  • November 22, 2016 at 6:03 pm
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    By using Google Calendar or Trello, it also serves as a reminder.

    Reply
  • November 28, 2016 at 12:45 pm
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    By using Google Calendar or Trello, it also serves as a reminder.

    Reply
  • November 30, 2016 at 11:34 am
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    If all these apps do everything for u, wt ll u do?

    Reply
  • December 1, 2016 at 11:43 am
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    I want an app which tells me how good is my content and how to improve it; can u suggest me on that?

    Reply
  • December 1, 2016 at 12:18 pm
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    Remember your customer is on a learning journey & story & content must be relevant for each stage of that journey

    Reply
  • December 1, 2016 at 1:03 pm
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    This is the bar your content has to clear on social: “Are you more interesting to me than my wife? 🙂

    Reply

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