How To Create A Social Media Content Calendar For Ecommerce Businesses
Today’s ecommerce industry is largely affected by social media. Every little thing a business does, goes out in public with social media outlets spread over. Anything that gets the people’s attention gets viral in a matter of a few seconds. Hence, it becomes the new buzzword.
So, what next you are going to post on your Twitter account, or your Instagram channel? Are you planned with how your posts will appear and on which platforms? Planning your business’ social media content in advance is a huge part of your social media marketing strategy – and which is ignored by many owners. This is a great strategy for ecommerce content remarketing.
That’s understandable too. Because as an owner they have a lot of things to take care about. Which are a slightly more important than this. However, if you spend just a few hours every month. In order to creating a content calendar in advance for your business, you’ll be able to grow your social presence without having to constantly worry about what to share next.
Why A Content Calendar?
A content calendar is basically a calendar featuring all of your upcoming social media posts. Yes, this might sound a little unnecessary to many owners, but the truth is that a content calendar is so much more than just a day planner for your social profiles. This enables you to test demand for your product.
A content calendar is the foundation of every successful social media marketing strategy.
These help you take a strategic approach to your social media presence, so that you get a better idea of how your actions actually fit into your overarching business goals. And it enables you to create and manage great content on your online store builder.
Builds Your Brand
Sharing a constant stream of content can capture the attention of new audiences that hadn’t previously heard of your online store, but might share common interests with your ideal customers.
You can tick off many things from your daily to-do list and focus your energy on the many other aspects. Think of it as a time management technique. And if you already have what you want to post that aligns with your brand, you can be assured that you’re covered.
Creating A Framework
To build a calendar, start with a blank calendar template. To build that template you can choose from options like Google Calendar or Trello. With these, you’ll be able to create collaborative content calendars that include timings and labels for content categories.
You’ll need to create a new calendar and invite your teammates to it so that you can start collaborating. Dropping in new posts will be as simple as adding a new event to your calendar, using the Event Time field to plug in your post time. You can then share this calendar with your teammates.
Trello is a highly customizable browser application that lets you organize different projects into bulletin boards and calendars. To start building, you will have to create a new Board. Since Trello is highly customizable, you can organize projects in whichever format works best for your team. Be sure to make use of Trello’s labels and due dates to better organize your content.
Creating Types Of Content
Once you’ve decided how you’re going to create a calendar outline. Yu’ll need to figure out which types of content is appealing to your audience. This is as easy as finding out what content is generating more traffic. Thus, it will help you figure out which types of content you should be focusing on. You need to dive into your analytics for your different social profiles. There are many big platforms which provide analytics – Facebook Insights, Twitter Analytics, Linkedin Analytics, Google+ Analytics.
One of the best parts about this is that it is not part of those mobile commerce myths. And you’ll also have more time to revise your content. The more lead time you give yourself, the more you’ll be able to consider what is working well with your audience and how you can incorporate new insights into your future content.
The content needs curating, after being created. Manually curating content can be a lengthy, time-consuming process—especially if you don’t know where to look. However, there are many tools to make your work easier.
A powerful social media analytics platform. Which searches and filters content based on keywords and domains. Giving you a crystal clear look at the most popular content in your niche.
A handy platform that lets you subscribe to blogs, publications and many more. And that gets organized into customizable feeds, letting you updated on latest relevant feeds.
A useful app for saving content for later. With Pocket you can quickly save stories for later, giving yourself a growing database of relevant content to draw on for your next calendar.
Scheduling your organized content will save you from trying to constantly remind yourself to post your content. There are some great apps that you can utilize for this. Hootsuite, SProut Social, Buffer, Social Pilot. These have extensive analytics features. Which can give you an in-depth look at the difference, the best times to post, and more.
One of the best parts about this is that you’ll also have more time to revise your content. The more lead time you give yourself. The more you’ll be able to consider what is working well with your audience. Therefore, you can incorporate new insights into your future content.