Choosing The Right Social Media For Your Ecommerce Business
Which are the best social media channels for an ecommerce business? Should social media be even used for business? The answer is yes. You have a story, your brand – show it off to your people. Social media has given brands the power to learn on a first-hand basis.
It allows them to build campaigns tailoring specific interests about what is relevant to consumers. It has also given brands the ability to build stronger and deeper connections with target groups. And feedback can be received almost instantaneously as they engage directly with audiences.
Social media has the capacity to allow your brand to be seen from an entirely different angle. And thus, allowing your business the potential to acquire more target groups than ever before. Keep in mind your particular target groups, industry, business type, budgets, and location.
The premise of identifying and targeting your market through social media advertising is no different than targeting through traditional media. Plus, you have access to a wide range of data that indicates what types of people use particular tools, and how engaged they are with content like yours.
One of the best places to start is by looking at which tools not to use in your social advertising. A common mistake among new digital advertisers is to set up accounts on every major platform. Having accounts and not presenting messages doesn’t help in building a credible image. Beyond that, advertising on a social platform that your target market doesn’t use is wasteful.
Here are some of the best social media platforms where you can share your brand stories:
This platform is very community based, making it ideal for local B2C businesses. However, when used correctly, it can also be a valuable resource for online retailers that operate without regional restrictions. Shares are crucial to success on Facebook, since they’re the only organic way to reach people who haven’t liked your page.
Including photographs with every post with text can be helpful too. Make sure each post includes a link that will take customers directly to the featured item. Especially if you’ve chosen to feature a particularly unique or visually-appealing item.
If you choose to go the paid route, you have a wide variety of options, including dynamic ads, which promote items that are relevant to a particular member. You can also use the site’s Custom Audiences feature to follow those who have visited your site and re-target them with ads for products they’ve shown an interest in.
Also, boosted posts and remarketing ads are shown to existing fans and those who have already visited your website, respectively, so it’s highly targeted, relevant content. The downside, of course, is that you have to pay for advertising. But with the right content, these ads can convert very well, and potentially make you a lot of revenue.
Since Instagram is entirely image- and video-based, it’s important to use eye-grabbing visuals to compel customers to buy. Unlike other social media sites, you’re limited by not being able to insert clickable links into your photo captions. So make sure you have your site hyperlinked in your page bio and include links in captions that customers can copy and paste.
Overlay the simple version of your store with each photo you post. This will make it easy for customers to simply enter the site name to check out your store. Host a contest that rewards customers who share photos of themselves using your products to extend your reach on the platform.
People use Instagram on a more personal level for visual inspiration and personal discovery. Most of the content featured in user newsfeeds is from people they do not know, which is a huge opportunity for brands. Instagram has given businesses the ability to portray their brand under a whole different light and more as a lifestyle concept.
It allows target groups to focus on brands that otherwise would have never even considered. It is a great space for businesses to create brand awareness by crafting their brand story and portraying it in a highly unique and creative way. Another nice thing about Instagram is that you do not have to create a profile to advertise through it, you can also simply do it through Facebook.
Twitter’s 140-character limit makes it a challenge for marketers, but when used correctly, it can be a powerful tool. Use hashtags, to reach customers who might be looking for items like yours. However, images that encourage re-tweets can be even more effective in reaching potential customers.
Twitter has also become a venue for customer service requests. So it’s important to maintain an active presence and set up notifications. This would notify you as soon as your brand is mentioned. If you don’t have time to maintain presence you can always automate your posts. Smart tools are also used for publishing handcrafted and human approved social media posts.
Twitter now allows GIFs to auto-play on a user’s feed. This makes it a great option for ecommerce brands. Animated photos will make your content stand out to Twitter users. You can also add text to your GIFs to say more than the 140 characters. If you find creative ways to have fun using this feature, you’ll increase the odds that your tweet will be shared with others.
Because the platform is so accessible and widely-used, and it takes far less time to compose a tweet than an email, you’re likely to receive questions, comments, and complaints here. So look out for those mentions and comments and respond to them appropriately.
Pinterest is called “the world’s catalog of ideas.’ That is because it is an image sharing website. It allows users to create digital pin board collections of inspirations or things they like. About 60 percent of the content featured on Pinterest is from commerce sites, which is a great opportunity for businesses.
If your online store offers products in any of these five categories, you’re probably going to find that Pinterest is a natural fit for you. Users are mostly likely to discover and repin content from these categories. So if the pins you’re providing are attractive and unique, you have the potential to see higher purchases from Pinterest than any other network.
So if your brand falls into one of these five categories, try some advanced tactics to improve the data included with your pins to ensure they last as long as possible, and drive a high amount of clicks and conversions for your store.
When using Pinterest, it’s important to post images that are not sales-oriented. But rather utilize a high quality, editorial style to inspire audiences. Using pictures to share parts of your brand entices your audience to purchase and share. Showcasing product ideas in ways that appeal to customers’ lifestyle puts your brand into context.