Striving to increase page views per visitor is ironic. Because most website publishers want to ultimately maximize revenue. Which means for many publishers, we want visitors to click an ad. Or even click an affiliate link. Sadly, the realIty is a very small percent of visitors will click an ad. Or click an affiliate link and buy something.
Besides, for many websites, we also must pay some attention to Google. We love free traffic and Google can send it in droves. Google likes websites with a low bounce rate. Which have high page views per visitor, long time on site. All the metrics that make for a good user experience on a website. Read more →
For a business, the best to succeed is to product pricing the right way and better than your competitors. This way, you can enhance the amount you sell. By creating the foundation for a business that will prosper.
There are a number of different types of ecommerce pricing strategies for a business. But, there is no specific formula-based approach that suits all types of products, businesses, or markets. When pricing your products, there are certain factors involved. This includes pinpointing your target customer, tracking how much competitors are changing. And understanding the relationship between quality and price.
Here are some ways in which you can achieve your business goals with the right kind of product pricing. Read more →
The websites have been launched in such an exploding way, over the recent years, that they can actually confuse the customers, instead of helping them.
In fact, some sites are too complicated to even browse through them. What customers want basically is a simple, easy way of their shopping experience that can intrigue them to come back again. Too much chaos is never intended by the websites, still, it becomes messy. Why – because they don’t pay attention to some simple rules.
Big websites, in the need of getting even bigger, make the simplest mistakes – that is, forgetting the basics of operating their sites. Simplicity is the key to everything, however big is the brand, the basics remain same. They need to capitalize on the customer experience. That is basically the key right now.
Those days are over when only fast webpages and good user interface were the only things that are needs. Now there needs to be a seamless experience for customers. Experts have stated that, now the customer experience is the only thing that websites need to care about. The better the customer experience, the more they will come back. Retaining customers is another important area, that is to be considered, to learn about how to reduce bounce rate of your customers.
Shipping is that part of an ecommerce transaction, that can literally make or break you – and how you package your product forms the backbone of shipping.
Packaging a product isn’t just about putting a sturdy box in place – though it is probably the most important part – but it’s about making sure the product inside remains completely safe and secure, plus turning that packaging into a full blown marketing strategy!
Now you might ask, “When you say store – you mean a merchant can actually upload and sell his products on this store? At no cost? Or is just a demo store where you can’t sell anything? A Free Trial thing?”
SSL, Secure Sockets Layer is a web technology designed to provide communications security using an encrypted link between the end user and server.
BuildaBazaar.com allows you to secure your e-commerce store with a solid SSL certification. You need to procure the SSL from your domain provider, and it could cost you anywhere from Rs. 4000–7500/annum. Before you download the integration file, you will need to generate a certificate CSR — Customer Signing Request.
We guided you for a lot of things related to your e-commerce store. But the most important aspect while opening a web-store are the products. In e-commerce, it is very important on how you project your products because at the end of the day the customer is going to order your products only after having a good look at it. Ideally, you should get it done from a professional photographer. But we know that being a startup, there isn’t much that you could outsource.
Don’t worry, I can help you with some of the photography hacks and trust me your pictures will come out just fine. Just like your web-store, you can DIY your product shoot too. Trust me it is not as hard as you think. In fact, it can be fun and who knows.. you might just end up giving wings to the creative photographer in you.
There are lots of products where the image of the product gives a lot of detail to the interested buyer.
This feature is required when you want to ensure that the product page images can be zoomed and user can view the image of the product in detail. So many categories like apparel, shoes, furniture, home furnishings, etc need to displayed in detail and the only way to look at them in detail is to zoom the image.