Mobile commerce has almost reinvented the way business is done. Fast connection to the sellers and buyers all over the globe, and even faster is the whole mechanism of operating. Mobile marketing is not a new concept. However, online shopping through a mobile device is still a relatively unknown field for many consumers and retailers alike. All this explains that the customer behavior is driven by mobile technology. So, all you can do is to keep up with the pace of digital transformation.
Although everyone utilizes the smartphone – one of the most popular activities is researching and buying products. Whether you are an ecommerce firm or a traditional retail brand, mcommerce has helped in reshaping the selling and shopping experience.
Anyone who runs an online business of their own knows that there’s never a full stop. And in that line of work, you’re continuously on the go every day. Every business still requires marketing management, new product sourcing, order tracking, analytic monitoring, financial management and so much more. Ecommerce gives you the freedom to work from wherever you want, rather than being locked into a physical storefront during your operating hours. But you still need to be in tune with your business even when you’re away. With consumers doing their shopping online nowadays, it’s more important than ever to keep a close eye on your store’s operations and customer-engagement strategies. Read more →
Back in the days, when using mobiles, more precisely, smartphones – were an afterthought for most businesses. The latest innovations in eCommerce have given rise to the evolution of mobiles has gone through five generations – till where it is now.
As the most rapidly emerging digital marketing channel, the need for analytics is as important as ever. Companies using mobile analytics have an increased brand awareness while those without these strategies show just the opposite.
Mobile analytics are an important sort of metrics that help in providing a direction to your business, and also helps in measuring and determining your exact position in the competition. Just like a precious compass in the hands of a seasoned sailor.
It’s easy to count mobile app downloads, but how do you know what else to measure to understand engagement? Measuring the mobile analytics provides the insight you need to determine how mobile really contributes to your bottom line. These help in knowing exactly how the first version of your new mobile app is being used so that you can prioritize investments in the next version. The result is a clear understanding of mobile app engagement so that you can make data-driven decisions.
With mobiles being the one of the brightest innovations of the century, bringing us humans closer to an ever-exciting future, it’s particularly the switch from cellphones to smartphones that has made a vast difference in the way world is today, and how it’s shaping up to be.
And this future looks all dressed up in mobile-led ecommerce, every kind of application that one can think of, and what not!
It wouldn’t be surprising if in a few years, smartphone enters the group of items that we call our basic amenities – food, water, air – those things that our life would be impossible to sustain without!
So, then why not have just a mobile responsive website – why insist on a creating one’s business a mobile app?
Because mobile apps are brilliant! They combine the best of what we expect of mobile phones, and what we love the desktop sites for. They are handy, and they are easy! And this article intends to give an insight on how it does that:
Out of the many advantages that an online store possesses over a physical shop, the one that absolutely can not be ignored, is the way one can shop anytime, anywhere. And the one thing that we almost always carry with us, all the time and everywhere, is of course a mobile phone. Isn’t it?
So, do you still feel you need reasons to have a mobile responsive web store?
It is fascinating to just know that mobile has become such an integral part of our lives on a day to day basis. More so from a brand perspective, where we need to know and appreciate that the entire world is moving towards Smart phones and if the brand does not include mobile in its marketing strategy, then it is definitely missing something very important. Another important aspect to consider is that there are few brands who are active on mobile marketing, but do they even understand what to expect from mobile as a marketing channel or do they even know what are the right tools and platforms that should be used.