7 Reasons Why Blogging Is Important For Your Ecommerce Business

7 Reasons Why Blogging Is Important For Your Ecommerce Business

You want traffic to your site. Blogging generates traffic for your site. Everybody understands the first part, but surprisingly few businesses grasp the second part. It’s tempting to give in to the idea that the only way to generate sales is engaging in direct sales. Handling inventory, nurturing your email list, and calling to make potential customers will only go so far past a certain point. If you’re spending all your time trying to convert customers, then you’ll soon be neglecting reasons for customers to discover your business in the first place. Blogging is a great way to build your audience and generate more traffic and sales for your business. Running an online store is no easy task and certainly doesn’t come cheap. Whether you have been keeping a tab on the e-commerce tips and tricks your competitors have been using or not, you need to blog. Read more

5 Social Media Marketing Strategies You Must Know!

5 Social Media Marketing Strategies You Must Know!

With more customers shopping online than ever before, and ever-increasing competition for attention, online businesses will only be able to maximize their success if they learn how to build on organic engagement in social media. Don’t get any wrong idea, gaining organic traffic through search, and even conversions from paid ads, are still great ways to build business. However, leveraging a community to build sales from organic engagement costs nothing more than your time. And besides that, there are plenty of tools available to help you along the way. If you run an eCommerce business, you’re probably well aware of the increasingly important role social media plays in the evolution of online shopping. Read more

3 Solutions To Fight Ecommerce Fraud

3 Solutions To Fight Ecommerce Fraud

Online fraud cost Ecommerce businesses worth a lot. The average percentage of online orders that proved to be fraudulent was 0.8 percent, while mobile commerce showed a 1.4 percent revenue loss from Ecommerce fraud. Though some of these numbers are relatively small, they should jolt your business sense into realizing that Ecommerce fraud is an issue and that you need to protect your business at all costs. What should be more alarming are the penalties and loss of service associated with violating PCI (Payment Card Industry) compliance. Here are 10 practices that will arm your business with the tools necessary to prevent potential fraud and to keep your online business PCI compliant. Read more

8 Ways To Keep Visitors On Your Site Longer

8 Ways To Keep Visitors On Your Site Longer

So, what makes people click the back button? What can you do to make your visitors stay beyond the first few seconds? We live in a world of instant gratification and infinite distraction. From steady streams of information to constant interruptions from our phones, it’s not surprising that the human attention span is now less than that of a goldfish. Every website’s goal is to cut through that noise, grab a user’s attention, and hold on to it for as long as possible. Longer visits don’t just translate to more engagements and conversions — they also mean better search rankings on Google. Visitor behavior can dictate the ultimate success or failure of your website. The amount of traffic you receive does play a role in the amount of revenue you can generate, but even the highest level of traffic won’t mean much if you can’t lead that traffic to convert. Read more

3 Lesser Known Tactics For More Persuasive Testimonials

3 Lesser Known Tactics For More Persuasive Testimonials

When using a testimonial, you should always – list the customer’s first and last name, Include their photo, avoid unbelievable, over-the-top praise. Those are all fine tips to follow, but they’re really just starting points. Optimizing your social proof requires just as much strategy and testing as improving a headline, hero image or call-to-action button. Because if you just stick to blindly following ‘best practices,’ you could be missing out on a huge opportunity to squeeze more conversions out of your website or landing page. Read more

3 Important Pricing Strategies To Be Followed By Ecommerce Businesses

3 Important Pricing Strategies To Be Followed By Ecommerce Businesses

Do you remember the last time you visited your favorite shop? However, if you ever think that things flow differently in ecommerce, while shopping online and necessarily for apparels but for another product category, leave that thought there, you’re wrong! Actually, in online shopping environment, in ecommerce, the prices are even more apparent and you don’t need to twist the tag or something but it appears in front of your eyes right away along with the product name, its descriptions etc. Therefore, the online pricing of the product becomes one of the most crucial qualifiers when you start browsing that product in an ecommerce site. Your customers really care about your online pricing. For all sizes of ecommerce businesses from all around the world, online pricing really matters. Period. Read more

The 3 Major Trends That Are Changing How Ecommerce Works

The 3 Major Trends That Are Changing How Ecommerce Works

This massive industry, inextricably tied to the world of technology, is predicted to see a number of changes that will disrupt traditional business practices and standards for ecommerce. The stats are an indication of the growing prominence of e-commerce in the world of retail. No, we are not forecasting the death of brick and mortar stores but, they will have to evolve to remain relevant. Retailers will have to fully embrace digital commerce to meet the growing demands of their customers, to survive. A word of caution. By embracing digital commerce, we do not mean the mere presence of an e-commerce store. Retailers will have to include e-commerce in their overall business strategy and give e-commerce its due attention. Read more

6 Ways To Protect your Ecommerce Site From Negative SEO

6 Ways To Protect your Ecommerce Site From Negative SEO

The entire SEO industry experienced a major transformation over the past two years. As a result, many online marketers have dramatically changed their strategies. Ranking high in Google for competitive keywords is not as easy as it was three years ago. Because black hat SEO is harder and harder to execute, and less and less likely to deliver results, a new type of SEO has emerged called “negative SEO.” If you are serious about building your brand online and keeping it safe, this is something you should not ignore. Read more

7 SEO Mistakes That Might Be Killing Your Ecommerce Site!

7 SEO Mistakes That Might Be Killing Your Ecommerce Site!

The revolving door of SEO is constantly driving out the old and driving in the new search engine updates that affect millions of website SEO strategies. It’s a full-time job to make sure your SEO strategy is not hurting your website rankings due to search engine updates. Using old-fashioned SEO strategies can not only be ineffective, it can actually hurt your rankings. SEO is a set of algorithms used by search engines that dictate how high or low a particular website appears in search results. Since people perceive higher search results as more relevant, getting your website to appear higher in the ranking can have a massive effect on the number of visitors your website receives. This is the biggest reason why most businesses constantly compete to have their websites get higher search rankings. Read more

The 5 Important SEO Tools We Cannot Live Without

The 5 Important SEO Tools We Cannot Live Without

SEO tools. Um, but don’t they get you penalized in the search engines? This is a common myth that needs to be busted. In fact, there is absolutely nothing wrong with using good, effective tools that make your life easier and your SEO more efficient. There are various SEO and content marketing tools that bloggers and online business owners need. Moreover, in this competitive online world, you need good tools to help your online marketing, SEO, and content marketing efforts. Each of these tools makes your life easier by giving you valuable information. Read more