What Makes Buildabazaar An Ideal E-Commerce Platform

What Makes Buildabazaar An Ideal E-Commerce Platform

E-commerce sector in India has started to take shape and is expected to continue the phenomenal growth, doubling the online sales in the next five years. Many factors are coherently supporting the growth of E-commerce in the world, and especially in India. Factors such as increased use of smartphones, convenient and economic internet access, and busy schedules of working professionals etc., lead to the growth of E-commerce.

If your business sells goods in a brick-and-mortar store but not online, you could be missing out on an incredible revenue-generating opportunity. A new study by Forrester Research has stated that approximately a fifth of total retail sales will take place online by 2021 in the Asia Pacific region, 78 percent from smartphones. The study adds that online retail via mobile will grow at a CAGR of 15.6 percent, to reach $1 trillion in 2020.

The study further goes on to say that the Asia Pacific will be the largest region for online retail sales in the world, with the fastest growing e-commerce market in the world, according to Forrester, undoubtedly being India.

So if you wish to start an online business there can not be a better time. However, the question arises that just how exactly do you go about doing that especially if you lack the technical know how? BuildaBazaar is the solution to all your problems. Allow us to list down all the reasons why BuildaBazaar is the best eCommerce platform to start your online store.

Catalogue All Your Requirements

Catalogue All Your Requirements

  • With BuildaBazaar as your platform, you have the facility to list as many products as you wish. The range may extend from 500 products to unlimited product listings spread across various price ranges.

  • Not only this you also have the option to list products from Infibeam catalogue on your store. You shall also receive a commission on the sale of each of these products from Infibeam.

UI/UX Options

UI-UX-Options

  • When you bring the store of your dreams to life, BuildaBazaar makes sure it looks and feels exactly the way you intended it to. BuildaBazaar offers you the facility to choose from 100+ themes or you can even request a custom layout for your store.

  • BuildaBazaar also makes sure that your e-commerce store has Mobile Responsive Layout, this basically means that your online store will adapt to whichever device it is accessed from, be it a smartphone, a tablet or a computer.

  • BuildaBazaar also gives you the option to create Custom URLs for all the pages and categories you create in your store. This facility allows you to remove the excessive clutter that follows your page URL.

  • Every store created comes with an Advanced Search Feature, the search boxes that are available on the homepage and every other page of your online store have autofill option, search for products and categories alike to name a few of these advanced options.

  • In this day and age merely having an e-commerce platform is not sufficient it is vital to have a mobile presence. BuildaBazaar gives you the option to create a mobile application on all platforms like Android, iOS and Windows.

  • There is also the option to integrate SSL certification for your website. You can call SSL, a digital passport that verifies the credentials of your store as well as the end web server. SSL protocol stands for Secure Socket Layers. It is a process where data passed between the user and server is encrypted/decrypted so that no external third party can hijack the connection.

Store Management

Store Management

  • Role Based Panel Access is provided to all those involved in the functioning of your online store. That means you can choose what rights to provide and limit the access when it comes to usage of your store by your employees and colleagues. For example, your accountant will only have access to the financial billings and reports, your store’s merchandiser will have access to the product listing, access to altering information for your products and so on and so forth.

  • Myriad Payment Gateway Integration options are also provided by BuildaBazaar. A payment gateway is a merchant service provided by an e-commerce application service provider that authorizes credit card or direct payments processing for e-businesses, online retailers or traditional brick and mortar store. The payment gateway may be provided by a bank to its customers or can be provided by a specialised financial service provider as a separate service, such as a payment service provider. BuildaBazaar supports integration with a number of domestic and international payment gateways like DirecPay, Billdesk, TechProcess, CCAvenue, HDFC, Axis and PayPal.

  • Fraud Management Module is a feature you get when you use the best e-commerce platform to build your store. When you create a website using Buildabazaar This feature is auto enabled and makes sure that your orders are not generated as spam by bots created by spamming websites but by authentic customers. This feature accomplishes the task by analyzing customer info input on the user’s end and checks for any discrepancies in their address, phone number, etc.

  • Shopping Cart Rules is another great feature which enables you to send reminders to your customers via emails and even SMS. This feature comes in very handy when you need to prevent shopping cart abandonment and marketing about new promotional offers. This feature, of course, like all others, is completely customizable to your preference.

  • Speaking of promotion, another great feature is Promotion Code Engine that enables you to create discounts on all products of your choice by creating a promo code that your customers can apply.

  • GST Module (previously Tax Module) allows you to generate invoices that include GST in the prices making life a lot easier for you. All you are required to do is include the Tax bracket for your product during the time you list it in your store.

  • There is a Reports & Analytics module provided by BuildaBazaar that can generate detailed reports and analytics for business to help you reflect on the past activities and provide a better outlook for the future of your brand.

  • Now if you happen to have an online store while you also manage a brick and mortar retail store you will have an arduous time maintaining records for both. BuildaBazaar makes this task almost effortless with the Offline Orders Module. You can store records for your online as well as an offline store like sales, inventory, etc. You can also then generate reports and analytics for the same with the module. You can also generate bulk invoices with the use of CSV files that you can upload under Bulk Invoicing Module.

Advanced E-Commerce Modules

Advanced E-Commerce Modules

  • The entire concept of e-commerce is constructed with two very integral pillars, one being ease of access and the other being the expansion of outreach. If you are starting an online store you wouldn’t want to be restricted to some particular region, you would wish to be global. BuildaBazaar will help you in scaling your business to a global level. BuildaBazaar has modules like Multilanguage Support which integrates language translation according to the region in your website. You can also display prices in all currencies with real-time conversion by country using geolocation by IP address.

  • When you opt to create an online store with BuildaBazaar you are provided help in every domain of Digital Marketing such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content marketing, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, email direct marketing, display advertising etc.

  • You also get a Widget Library that gives you control over every intricate detail of your website from the look to the layout and even the placement of every detail in the display.

  • There is also a great feature which can provide the facility of comparison among products for a better user experience.

Shipping Facilities

Shipping Facilities

  • BuildaBazaar provides your online store with an access to ShipDroid, through the use of which you have the facility to deliver to more than 25,000 PIN CODES across the nation.

These are just some of the innumerable features that make BuildaBazaar the best e-commerce platform.You can request for any change or features to be added and BuildaBazaar team can turn it into reality. There are hardly any platforms that can support enterprises/businesses with an ecosystem for their eCommerce platform right from cataloguing to a payment gateway and end to end marketing support, with such a wide assortment of features all of which are customizable to your wishes. With the multiple pricing plans that Buildabazaar offers with various features, makes its the most preferred & viable option amongst any website developers. There certainly aren’t any other website builders that can do this for the negligible prices that BuildaBazaar offers. Our pricing plans start from as low as Rs 1000 per month. Given the insurmountable features and indomitable price range, we can easily conclude that BuildaBazaar is by far the best eCommerce solution platform there can be.

M-Commerce Growth in 2018 – What Are You Targeting?

M-Commerce Growth in 2018 – What Are You Targeting?

Shopping is all about e-Commerce these days. Fast-paced, from the comfort of your home & just a click away. With the easy availability of smartphones and easy internet connectivity a new trend is taking over, e-commerce is conveniently becoming m-commerce. This new trend in online shopping and how it is making all the difference in the virtual market is what we will be talking about in this article.

So, let’s check out what m-Commerce is all about, its trends in 2018 and how would it affect the e-Commerce industry.

The first online commerce sites started off in the early 90s. Gradually, over the first decade of the 21st century, online shopping became an inevitable part of our lifestyles. We adapted to the idea of easy shopping from the comforts and warm embrace of our homes avoiding the hassles of travelling to the showrooms and standing in long billing queues.

With changes in technology, our bulky mobile handsets changed into sleek smartphones with enormous screens. They practically became computers, which we could hold in our palms. Currently, we are more dependent on our smartphones for everything, more than we are on our desktop computers and laptops.

What is m-Commerce

What is m-Commerce

M-Commerce stands for mobile commerce. This basically means accessing the online stores, not from bulky laptops and computers but compact and more portable mobile phones. These days, almost all e-Commerce websites have launched their apps for smartphones. These apps provide a mobile compatible interface for everything, right from browsing products to enabling the user for smoother transactions and billing.

Do you think m-Commerce Will Outgrow e-Commerce?

Do you think m-Commerce Will Outgrow e-Commerce

e-Commerce industry has been a boom since the last decade and with advancement in the technology,  m-Commerce earned a special place in our lives. Nowadays, customers not only look for the best prices, they want a great and easy to use interface, easy to return policies, quick deliveries and easy payment from the comfort of their smartphones. In today’s time, customers can research all pros and cons on their smartphone before making a purchase. Smartphones have become the primary touchpoint from a business point of view. So, yes, if e-Commerce websites launch optimum applications for the smartphones, m-Commerce would definitely outgrow other segments soon.

m-Commerce Advantages

m-Commerce Advantages

m-Commerce is going to be the next big thing very soon. However before e-Commerce segments make the big switch, we need to understand the advantages of going all mobile friendly.

  • Customization – Once a user uses his/her phone to access the web-portal, we can practically get updates about their location and other details. Using this, we can analyse and try to customize the app to respond better to the customer’s need.
  • Accessibility – Of course accessibility increases if a consumer checks out your online store on a smartphone. The customer does not need to set up any wifi or internet connection. In the era of 4G, as long as the mobile data connection is turned on and the smartphone has a good network signal, the prospect can go through your store and make a purchase with minimal efforts.
  • m-Payments – Mobile payments are super easy to carry out. Using the in-app payment method, the consumer does not even need a third party payment gateway to carry out the transaction. Also, the customer can maintain a mobile wallet and use a prepaid account for every time they purchase anything.
  • Time Saver – A person just needs to have a smartphone with a connection, no hassles, no physical shopping, no setting up of laptops and desktops. Time and money are easily saved.

Trends Affecting m-Commerce Growth In 2018

If you are wondering about what will happen to the m-Commerce market in 2018, then check out this list of trends that could affect m-Commerce growth in the coming year.Trends Affecting m-Commerce Growth In 2018

  • Mobile shopping would become a mandatory thing for the online business to sustain. It will be necessary to offer a seamless shopping experience to the consumers via both website and apps.
    Mobile shopping
  • Mobile image recognition could come upfront in a big way. In this case, a customer can click a picture of any product in the surroundings and be directed to the platform where it can be bought from.
    Mobile image recognition
  • A lot more shall be expected of shopping sites rather than just providing customers with a list of products. Artificial Intelligence and chatbots could be used to give a real-time experience to the customers. This would really enhance the shopping experience for the customers.

Artificial Intelligence and chatbots

  • Content has always been crucial in the online shopping experience. But in case of m-Commerce, the cruciality will grow and the content will take up more space. This would a necessary action to convince the buyers.
    mobile fraud
  • With growing technology comes great risks. With an m-Commerce booming, mobile fraud will grow as well. Retailers will have to take this seriously and plan to prevent such incidents from happening.
    evolution in the payment system
  • Mobile abandonment rates are more than 80% when the customers are asked to input their credit card details. An evolution in the payment system will happen in 2018. Direct app payments and prepaid accounts will be in the limelight.

Conclusion

If m-Commerce is growing, this does not mean that other mode of commerce will wither off. However, it is critical that retailers adapt to this growth in m-Commerce in order to meet the ever-burgeoning demands of the customers.

Yes, this is what awaits the market in 2018. Are your ready for this transformation?

What are the expectations from E-commerce in 2018?

What are the expectations from E-commerce in 2018?

ECommerce has eventually become a big part of the Indian market in the last decade. Many ECommerce websites have shot to success during the past five years and many new ones have sprung up. 2018 is estimated to be one of the most crucial years in the history of eCommerce. Technology is and will continue to play a major role in the sustenance of the eCommerce industry. And the customer will remain the priority of the marketplace. With social networking becoming a big part of our day to day lives, retailers would try to incorporate it in the marketing of their products in a big way. In order to stay ahead of the competition,  the eCommerce industry must stay on par with the ongoing trends.

Here are some of the trends in the eCommerce industry that we would come across as key trends of 2018.

1. Omnichannel Culture

Omnichannel Culture

It is not uncommon if a person starts browsing through an online store on a tablet or mobile and ends up ordering via a desktop or a laptop, or vice versa. In order to sustain in the competition, every eCommerce website must have its presence in multiple channels. Not only being on all channels helps, but coordinated marketing efforts are needed across all channels to integrate the customer’s shopping experience. In order to create such seamless shopping experience, keeping the brand value intact, designing an interactive platform for all mediums plays a very crucial role in the success of any business.

In 2018, more and more retailers are expected to incorporate omnichannel culture into their eCommerce stores. They plan on giving the customer a more refined online shopping experience.

2. Everything Connected To Mobile

Everything Connected To Mobile

Mobile phones have become the basic component of everyone’s lives these days. Instead of notepads and pens, people rely more on apps. Hence, for an eCommerce platform to make a mark in the market, supporting mobile commerce is an inevitable choice. The requirement of mobile commerce has increased drastically within the last three years and still is growing at a very fast pace.

In 2016, solo sales through mobile phones grew by 80%, i.e. more than half of the online orders were placed via a cellphone.  Smartphones are convenient. They are portable and easier to operate than a computer Leading to an easy online purchase from anywhere and anytime.Mobile-driven eCommerce is bound to increase at an exponential rate. Retailers need to be prepared for this change and take full advantage of it. They need to make their content and online platforms to be mobile view compatible with a better customer experience.

3. Social Commerce

Social Commerce

According to a recent US survey of online business owners, it was found that almost 25% of the purchases are made after a shopper checks the product on Instagram or Facebook. Moreover, an increasing number of prospects are willing to buy products from Instagram after seeing their photos and videos.

Social media has rapidly become an imminent part of us now. This can pave the way for social commerce. Retailers can embrace this new trend and integrate online shopping with social platforms. This way, they would be ahead of time as compared to their competitors.

4. Changes In Technology

Changes In Technology

Different online retailers have varied systems in place that cannot be compared with the other in terms of features and offers. One cannot change the system immediately to meet the ever-increasing demands of the customers, especially the millennials, addressing their demands gets difficult as their buying power and influence on sales is constantly increasing.

This is the consequence of inadequate and late information about technological developments to the retailers. They invest a lot of time in analysing the data they have to make future decisions. But this problem can be solved using artificial intelligence in microseconds.

In 2018, if you want to be in the race, you need to buckle up and make some major technological changes. You need to bring together your front and back offices to give the customer an effortless journey.

There will be a technology transformation with more business acquiring technology that supports real-time commerce and capture of detailed, accurate and timely data into the single system which will support the rapid and strategic decision-making needed to meet customer demands for instant gratification.

5. The Personal Touch

The Personal Touch

With the growing social platforms, an insight into the consumer’s mind is much easily available to the businessmen. This means that the retailers can now notice shopping patterns of a customer and engage at a more personal level. Multiple sites these days can suggest products based on a customer’s search trend in the Google or from the activities on social networking websites along with the past purchases.

For example, leading eCommerce websites to scrutinize your past purchases and the products that you check out on social networking sites or even Google. They analyse everything and then give recommend or suggest products that you have been searching for. This way, you are more bound to purchase a product that gives you recommendations rather than one that does not.

Retailers would depend a lot on this strategy. This includes creating a unique experience for customers and keeping their demands at the forefront. The retailers need to target the customers at the appropriate time with relevant data and content and ensure that the experience feels tailor-made and personal.

The year 2018 would bring much competition wherein, some sites would rise above the others if you intend to reign in your domain, use up to date technology and accurate data for a more meaningful and convenient online shopping experience.

Story of An Honest Man

Story of An Honest Man

The great thing about inspiring stories is that they always fill you up delight, and there’s always a moral at the end of the story. As nice as these stories are, nobody expects them to take effect in real life. Yet sometimes every now and then we do witness an honest man’s actions that renew our faith in people’s capacity towards integrity and honesty.

An Infibeam employee has proved that honesty and integrity still exist in this unfair world, he has shown that honesty is bigger than needs and service stand before self. Ashwin Talwadi, a 33-year old driver working for Infibeam Logistics delivering orders for Fortune Online is a daily wage earner who does not earn more than Rs 13,000 in a month. During one of his order deliveries, he was handed over an additional amount of  Rs 74,000 due to an error by the customer. Instead of grabbing this opportunity to keep the Rs 74,000 from the unsuspecting customer Ashwin portrayed that people are capable of great acts of integrity and honesty.

Ashwin like every day was making deliveries for Fortune Online to a customer in Paldi. The order comprised of two 25 kg rice bags and five tin cans of sunflower oil to the customer who had ordered it online. The total bill for the order amounted to Rs 12,184 but during the transaction, the unseemingly busy customer handed Ashwin a bag with bundles of Rs 100 and Rs 50 notes instead of Rs 10 and Rs 20 notes. Ashwin who has an ailing 2-year old daughter was in a hurry to reach the hospital after his wife called and told him that his daughter wasn’t doing well. After receiving this call Ashwin hurried to finish rest of the orders for the day and get back home to his daughter due to which he never got the chance to check the payment. It was only after reaching home at night, he realized that he had received an extra Rs 74,000 while cross-checking the daily collections. On realising the error on the customer’s front, without wasting even a second Ashwin informed his managers about the incident, The managers cross-checked the issue with the customer and soon Ashwin was back at the customer’s house to return the money. The customer, who wasn’t even aware of her mistake until this time kept thanking Ashwin profusely for his honesty. The customer claimed that she never would have expected such honesty in today’s times and has great admiration for Ashwin and the Infibeam staff.

Had he wanted, Ashwin could have just kept quiet when he realised that a customer had paid Rs 74,000 extra over the bill amount. But he ignored all temptations and ensured the money reached its rightful owner.

Infibeam is proud to have Ashwin as a part of the Infibeam family, it is people like him that set the standards of service excellence. The company appreciates his honesty and is planning to felicitate him for setting an example for everyone by demonstrating honesty and integrity.

5 Reasons To Start an E-Commerce Business

5 Reasons To Start an E-Commerce Business

You might be an aspiring entrepreneur, a bootstrap organisation or maybe you’re an investor with some extra cash lying around to start an enterprise, one domain that can accommodate any kind of ambition in today’s market is the e-commerce industry. With over 460 million internet users, India is the second largest online market, ranked only behind China. By 2021, there will be about 635.8 million internet users in India. So the potential for an e-commerce store can be easily recognized. Even as a beginner in e-commerce, the tools and resources are all laid out for you. All you need is a strong work ethic and a desire to succeed.

Listed here are a few great reasons to start an e-commerce store right now!

1. Potential For Growth is Unimaginable

India’s e-commerce business is set to grow from US$30 billion in 2016 to US$100 billion in 2020 according to a recent estimate. Projections from eMarketer are showing rapid worldwide e-commerce growth through 2018. This year is expected to peak at nearly $1.6 trillion and by the end of 2018, almost $2.5 trillion. In 2021, over 2.14 billion people worldwide are expected to buy goods and services online, up from 1.66 billion global digital buyers in 2016 based on data provided by statista.com. So basically you can choose any domain or field and still be certain that there will be enormous market available and with immense growth.

2. You Will Be Your Own Boss

This is perhaps the most attractive perk of starting your own e-commerce store. You no longer have to answer to your pesky boss. No more explaining why you were 5 minutes late. No more late night reports and early morning presentations and even if you have to do any of this the one seeking rewards for it will be you not your bosses or managers. E-commerce entrepreneurs are looking to capitalise their work-ethic. Growing their own business and help customers with their goods and services. It’s a far more personal proposition than being an employee, and it’s attractive to many people that share that mentality. Being your own boss puts your future in your own hands. You live and die (as a business) by the ideas and decisions you make.Just imagine this scenario where you lay on your couch with your computer, still in your night clothes. You are not worried about reaching your office because it sits right there on the couch with you. Everything you need to accomplish is being done via a few simple clicks.

3. The Ability to Earn Even When You Sleep

They say that money never sleeps, and it’s true at any given moment new markets are waking up and consumers are coming online to make purchases for friends, family and for themselves. We live in an age that has online transactions as commonplace as watching your favourite show on TV. For brick-and-mortar businesses, location is of primary importance. It can make a huge difference in terms of visibility and sales. In e-commerce, you can set up a storefront at your own domain name and sell your products globally. In contrast, e-commerce does not share the same disadvantages. Orders can be received and processed at any time, all day, every day. You or your e-commerce team pick the orders up when you start work in your time zone and deal with the packaging and shipping as normal. Also, you don’t need multiple storefronts to be seen across the entire world.

4. It’s Easy To Get It Up and Running

Not only have the tools for e-commerce gotten a lot better over time, there are more of them than there ever were in the past. From selling platforms to marketing automation and SEO tools, even bootstrappers can get it operational without breaking the bank. The most challenging aspect of getting set up is the product, but if you are passionate about a specific product or a line of products – especially if they have helped you personally – it makes it much easier to walk through the process of building relationships with distributors or product sourcing. Additionally, it’s that passion that’s going to drive you to do the work you need to do to build a successful business. E-commerce store creators like Buildabazaar have extended its e-commerce platform for travel agents to build travel booking sites for flights, hotels, buses and car rentals. So you can choose any domain and you still have the ability to create an e-commerce platform.

5. E-Commerce Allows You To Easily Sell to Global Markets

Export is important to all businesses that sell products. Why limit yourself to a local market when there is a much larger global market? Jumping into marketplaces can be daunting at first, it need not be. Many of the most popular marketplaces especially the successful have international versions of their website that tailor to those countries. Based in India? Want to see if there is interest in your product in France, you can simply start your computer and have a look. A few years ago we didn’t have this range of options, but now there are myriad ways to help you sell overseas.

There are many great reasons to start an e-commerce business. If you’re interested in being your own boss and selling products you are passionate about, it’s undeniably your best option. You can choose BuildaBazaar to achieve this goal. Buildabazaar.com is an e-commerce Saas platform built by Infibeam with operations in India and the Middle East. The technology infrastructure of infibeam.com was extended as an e-commerce platform and launched as BuildaBazaar in 2011. It is a self-service platform where users can create an e-commerce store, upload their product catalogue, customize their site and sell their products. BuildaBazaar has built online stores for distinguished companies such as Hidesign, Prestige, Crossword, Amul, Fortune and much more using its e-commerce platform, all of whom have witnessed unprecedented successes.

How To Create A Stunning Visual Brand For All Your Online Platforms

How To Create A Stunning Visual Brand For All Your Online Platforms

Rapid development of online technologies and the tech world gave a lot of freedom to the business from advertising, marketing to launching a new product, this field has created a revolution. Now every business from small to medium & large scale is experiencing this freedom and revolution.
Be the business of any kind it has become easy to create the brand identity online, which can be done easily by creating a website, marking online presence on social media and find a niche market to discover new opportunities in sales.

But the question that arises is, will these small companies be able to gain the brand value and establish themselves as “BRAND” like the big companies have been doing it for decades.

This article below is cutting through all the facts, to explain how one can grow their brand online, which has become an elementary factor. Listed below are three steps to expand your brand value –

1. Find Your Brand Identity

Find Your Brand Identity

Once you have an idea you need to define your brand. To market anything be it be a product or just an idea you need to know it inside out. After identifying brand you will be able to create a foundation for all your marketing strategies.

Consider the following elements required to build up your brand identity:

Who is your target audience?
Target audience of any business is basically the conversing partner of your business.
To understand your customers better you need to understand their demographics such as their age group, gender, educational profile and location.
You need to define the things that drive them towards your product, and what you can offer them.
Also, define the social platforms they are active on so that it becomes easy for you to reach them. The most important thing that comes up is how would your brand influences them.

What is the story of your brand?
Great storytelling is the key to establish a brand. Power of your brand story defines your presence and identity. The more appealing your story is the more it helps to build a connection with your audiences. One can include the company’s origin and motivation in a few thousand words but making it straightforward with CONCEPT, OFFERING & SUCCESS STRATEGY creates a connection with the audiences.

What is your brand’s personality?
Brand personality can be defined as the set of characteristics connected to a company or a brand name. As a business, grasping your brand’s personality helps you to create a connection with your target audiences. This idea of defining brand personality applies to all scale of companies.

2. Design Your Brand’s Look

Design Your Brand’s Look

After creating a solid grip on brand identity now one need to move towards the technical aspects of branding your business. A good brand not only allows audiences to remember who you are but communicates with your history, values and entire impact of your business. The visuals and look express your brand story. Let’s have a detailed look at it-

Defining an Overall Style
Just like a fashion brand defines its styles into different categories. A brand style is a set of standards that your company works on. Defining style includes defining the tone of your brand such as colors, words usage, the point of view and more.
The key issue here becomes the style that defines your brand, For example, you cannot include the black and white theme for a children’s theme park website, it has to be colourful!

Choosing your brand’s colors
Brand color does not mean choosing your favourite color, as it simply speaks your brand. Colors play a significant role in brand development. For example to visualize Facebook is to remember its distinctive blue or when you remember coca-cola you visualize red, similarly if you remember the famous Indian ecommerce company Infibeam, orange come in mind with their tagline SHOP WITH A SMILE; this is the result of successful branding.

To make a confident choice about your brand understand the color theory, which color immediately gets connected with your brand and choose the perfect color scheme for an effective online presence.

Creating a logo
Logos are the pivotal branding tool, sometimes people don’t remember your company’s name instead they remember your brand logo. Your logo says it all, for example, the logo of BuildaBazaar defines two platforms one is of Infibeam other that you can create of your own using the SAAS platform provided by Infibeam. BuildaBazaar helps you create a marketplace or an online store like Amul Online, Fortune Online using the tools and services of Infibeam platform.

Logo should look great no matter where you put it. The rule of logo says that people should understand what your brand is saying by just looking at your logo. Get familiar with the latest trends in the logo with the different color combination and stand out from the crowd.

3. Set Your Brand’s Voice

Set Your Brand’s Voice

Right voice of your brand engages well with audiences. By brand’s voice, it does not mean jingles or anthem or theme song. But by the brand voice, we mean words, prose styles that engage and motivate audiences.
Brands voice also define your digital presence, your social media connections, product marketing and branding. Every brand has a writing style as the target audience not only see your brand, they visualize and interact with it textually and verbally. Let’s see how setting a brand’s voice works-

Crafting the ultimate brand name
Shakespeare asked ‘what’s in the name?’ but in the digital world, everything is in the name. If your logo is well defined and encapsulated your business idea under it becomes impressive and captative.
Along with the brand name we have popular taglines or a brand slogan. Remembering a slogan of a famous SAAS platform BuildaBazaar which says “Billion Dreams.. Billion Stores..”
Short sentences of these kinds complete your brand name and deliver the essence of your brand.

Engaging with your audience
Building a brand is not merely about designing a logo, creating the website and advertising on social media, it is more than that.
Your brand needs to regularly engage with the audience, which may include your social media posts, newsletters or daily blogs, responding to queries of customer and monitoring the brand’s reputation.

All the steps listed above will definitely help you build a brand. All you need to do is stay focused on your goals and make sure your branding efforts help you to achieve them.

7 Reasons Why BuildaBazaar Is ‘The’ Platform For Your E-Commerce Store

7 Reasons Why BuildaBazaar Is ‘The’ Platform For Your E-Commerce Store

Do you remember all the awful times when you had to deal with those dreadful people standing in long queues at your local store and listen to them complain and moan about the rush? Then there were also the times when you brought smiles to the neighbourhood kids coming over to your shops with the simple act of providing a few free candies. All those little joys and discomforts have now turned into bliss with the advent of the e-commerce industry.
Today more and more businesses are shifting online. You can find literally anything on a digital store, from your TVs to your toothpaste, almost any product or service is available at the click of a button or the swipe of a finger. These services follow various methodologies in their approach to business. For businesses breaking into the e-commerce space, the process can be a bit of a whirlwind. E-Commerce presents countless opportunities for retailers and brands, so businesses seeking to take advantage of the benefits must also address some tough decisions about the site design and interface, mobile and social media strategies, customer service and product pricing, to name a few.
Are you one such business? Do you wish to extend your reach by breaking all the geographical barriers and bring your offline store online? If the answer to these questions is yes then do keep reading this blog because you are bound to find all you seek right here. BuildaBazaar, popularly known as BaB, is the perfect e-commerce solution for you. The platform allows you to create your own online retail store and you also have the facility to showcase your products on the esteemed e-commerce website Infibeam.com. It consists of more than 60,000 live stores today and has won the India ITC award for ‘E-commerce Platform Provider of the Year 2016’. It allows its users to customize the web page as per their need by adding banners, images and content.

The e-commerce software as a service (SaaS) model of BuildaBazaar provides the integrated support for domestic and international payment gateways, making selling easier by adding various payment options. This is the most coveted feature today when everyone is switching to online payment. It’s an era of the digital world where everyone is present on social media platforms like Facebook and Twitter. So, you simply have to share the information about your online store on social media and let the world know you exist, and for that, all you have to do is to come to us and we shall bring the world to you.

So, why would an aspiring business choose BuildaBazaar? Let us iterate some amazing features that shall provide you with an answer to this question. We promise by the end of this article not only would you be considering an online portal for your business but you shall definitely wish to do it with BuildaBazaar.

#1. A Stable and Reliable Platform To Flourish Businesses

BuildaBazaar is one the most powerful e-commerce platform offered as a hosted solution – which shall help you with everything you need to build an online store. The Software as a Service (SaaS) model ensures you get a robust and high-performance platform without having to worry about software upgrades and hardware maintenance. Not only this BuildaBazaar is continuously upgrading the platform to create an online store with new features to help you increase your sales and keep you ahead of the competition.

#2. Easy Managing & Sorting of Your Products

With BuildaBazaar you get access to a brilliant and comprehensive CMS – Catalog Management System to manage all your products. It features a simple and easy to use user interface that shall enable you to add new products to your store, manage their description, price and stock details with absolute ease. To add to this incredible feature you also receive a vast array of tools that help with the addition of multiple products and modification of store and its products information. All in all the only tough decision you will have to face is which products and how many do you wish to add.

#3. Completely Customizable To Your Preference

One of the best features of BuildaBazaar is that it gives you the option to create and customize your store as you wish it to be. You can choose from multifarious themes and templates or request your own. Handy powerful customization tools and widgets are also present that simplify addition of banners, images and content to the webpage at the mere click of a mouse. When you create a store with BuildaBazaar you have the ultimate freedom to choose the look for your webpage. You have the ability to configure and reconfigure it whenever you want, however you want, with close to no effort at all.

#4. Order Management to Make Your Business as Easy as Possible

Right from the placement of order, to the payment and delivery completion; BuildaBazaar platform will manage every tiny detail. When you build your online store, the platform will manage order fulfilment, shipment and completion for all orders from a single panel so all the information that you may need is at your disposal. Not only this, BuildaBazaar also assists in generating invoices to track shipments using advanced store administration panel allowing your customers to track their orders and stay updated on the latest status. After all, at the core of every business lie its happy and satisfied customers.

#5. SEO Friendly, Online Marketing To Always Keep You Trending

No matter what product or service you provide the reality is there will always be more businesses that provide the same. But when you create a store with BuildaBazaar you enable yourself with several features that optimize and enhance your search engine rankings and discoverability because just having great products and services is not enough it is just as important to make sure these products are visible to maximum customers. BuildaBazaar engineers have created a mighty platform where you merely need to add keywords related to the products and brands.

#6. Ubiquitous Connectivity via Social Network

The entire world has started engaging in a virtual world of social media. Sites and networks such as Twitter, Facebook and Instagram, they are often immensely useful for e-commerce businesses of any size. Social media is by far the most effective way you can get word of mouth momentum started which is perhaps the most vital aspect of your business. To sell online, it gets mandatory for your business to mark its space over prominent Social Networks. When you create a store on BuildaBazaar the entire following of Infibeam and BuildaBazaar on all platforms is yours for the taking. Attract customers on social networks. Share information about your store on Facebook and Twitter. Allow customers to engage with your store using social sharing features like Facebook and Twitter share, and Google+.

#7. Completely Secure Payment Gateway

When all is said and done the most integral part of an e-commerce business is the trust between merchants and customers. BuildaBazaar makes sure that every single payment and transfer is conducted with the highest level of security. Imagine being offered security with the freedom to choose any mode of payment that might be comfortable.With BuildaBazaar you have the facility to collect online payments for your products using Credit cards, Debit cards & Net banking through your own payment gateways. BuildaBazaar supports integration with a number of domestic and international payment gateways like DirecPay, Billdesk, TechProcess, CCAvenue, HDFC, Axis and PayPal. With convenient payment options available through BuildaBazaar, it gets easy to sell online and easy for your customers to buy online.

With the e-commerce industry still in its infancy you have the advantage of staying ahead of the curve and with the incredible BuildaBazaar platform you have the advantage of being the best store online. We are aware you like every business owner have been pondering whether or not you should take your business online and you must have been nervous about this change. We assure you it is just as simple as it is vital for the expansion and success of your business. So if you wish to enter the digital world for your store it is quite obvious that BuildaBazaar is the way to do it. Some of the leading brands that already are using this platform and receiving incredible results are Crosswords, Spykar, Hidesign, Canon,  Amul, Fortune, @home and many more. We know you too want the same level of success and believe us when we BuildaBazaar shall bring it to you.

5 Ways Your Brand Can Appeal To Holiday Shoppers

5 Ways Your Brand Can Appeal To Holiday Shoppers

Holidays are the time that makes the shoppers go turkey. Big retailers rejoice with huge profits at this time of year, but it doesn’t mean that small businesses should be kept away from the consumer frenzy pie. Any business’s products or services will make huge profits and shine brighter in the holiday season. Your amazing products and services will shine if you hire right people to help your business grow and right audiences to buy the products you can definitely make great profits in this holiday season.

That extra hood in your business may make your year happening and it also makes sense in investing for seasonal employees and see potential in your holiday shoppers.

Listing here five things that can set you apart from your competition – and five employees you should hire to cut through the noise through this holiday season.

1. Bring out unique experiences

Bring Out Unique Experiences

Big retailers spend a lot to decorate their store in holidays- with the same old Christmas theme, with a Santa and a Christmas tree. As a small business one can offer customer shopping experience that is more unique, engaging, genuine and original. The holiday season is the season of giving, your business should help your customers keep alive the spirit of “Season of Giving ”. Being an online vendor create special holiday offers to fantasize your customer. Adding social impact to your business adds a special element in the shopping for your customers. Ideas like this help your customer to give back their local community and form a great impression about your business.  

Be different from the ordinary course of events — Treat your customers in a different way as others. Your little shift from the ordinary will build your online brand and build customer loyalty, live music, cookies and cider are enough to set the mood. In an online store for better spread some clever product description, handwritten notes and some extra attractive pages about the festive offers and a little free including in all shipments will do. Train your employees to go beyond and help the customers the best to fit in their bag. The extra pump from day-to-day customer interaction will make a better impact on your store.  

2. Campaign About Your Brand Name Online

Campaign About Your Brand Name Online

Be the brand your customers want. Create products that your customers require. Behind every successful brand lies its marketing. The umbrella named marketing covers all aspects of marketing such as advertising, public relations, promotions and sales. Without marketing your potential customers will not come to know about your products as a result sales may crash and companies have to face great losses.

Nowadays businesses are spending huge amounts on marketing and not only marketing online marketing too plays a vital role to bring success to your business. Online marketing is an affordable and effective way to attract holiday shoppers. The three things you need to focus on is :

  1. Email Marketing- Get into the inboxes of your customers. Get the email list of your customers, share about offers, coupons or certificate that they can share with their family. According to a research, 52 percent of people have access to Email over their smartphones and 42 percent of retailers’ email messages were opened by consumers on their smartphones and 17 percent were opened on tablets.
  2. Social Media– Share alert about the holiday sales and promotions to your online audiences via Twitter, Facebook or Instagram.  Share the links to your best products with photos redirecting back to your mobile responsive websites to increase traffic to your websites and for instant online purchases.
  3. Paid Media– These days social media platforms are not just about sharing photos. Adding a small amount to your photos and posts can find you, new customers. Example Facebook is an easy-to-use platform for small business owners to target a specific audience in the modest budget.   

Hiring a social media expert and a marketing consultant who knows the correct budget to spend to maximize the impact of your businesses to your targeted audience. It will add if you keep a right balance of technical and creative marketing team who will help you clever content and beautiful graphics to attract customers online.   

3. A unique brand design

A Unique Brand Design

A unique brand design always helps. If your design is not appealing then the best marketing campaign will not gain any notice. Your company needs to make a good impression and brand recognition by providing instant connection about your services and offering. A poorly designed logo, website, brochure and other tools will portray an unprofessional impression about your company or brand.

Your brand strategy should build trust and credibility and be memorable in a way. A clearly defined brand strengthen by use of logos, videos and high-quality visuals can let your business dig bigger pockets. For creative design, all you need is a designer, videographer to produce effective content to identify and advertise your brand to attract the holiday shoppers.

4. Global Shipping Strategy

Global Shipping Strategy

In this holiday season, anything done in the favour of customers gives you more sales. One of the most important factors that work is to understand their logistics need. Find room in your budget and offer free shipping to them. Helping customers with shipping will reduce the overall price of the product and help you compete well in the market.

Another thing you can add is offering international shipping. This will give your business an international exposure, rather than making it confined to your locality.

Also one can take advantage of trends in the sharing economy like Shopify and uber have teamed up to help deliver the products instantly to customers. For all this, all you need is an online distributor to sell your products online.

5. A beautiful, responsive website.

A Beautiful, Responsive Website

Today the tech-savvy consumers opt to open their laptop to check your business online instead of driving to the nearest shopping mall. The small pocket digital devices consumers can now browse, research and compare prices online before stepping into the store.

Nowadays mobile shopping is on the rise and if the website isn’t well responsive then it may deliver a bad impression on the consumers. To make your website attractive and user-friendly all you need is a designer and a developer to polish up your website and ensure ecommerce abilities on the back-end.

Above all, remember to have fun this holiday season, make your employees and your shoppers happy and it is a guarantee that you translate them into permanent customers. Don’t miss out this opportunity to make extra profits.

Happy Holidays!!

5 Tips to Improve Your Visibility Over The Internet

5 Tips to Improve Your Visibility Over The Internet

Whenever you need something be it a product, a fragment of information, a contact number what’s the first thing you usually do? You pull up a search engine and type in your query, right? Statistics claim that Google processes more than 3.5 billion searches every day. We’ve all been there – from searching for the perfect recipe to locating a restaurant, the first place we go to find that thing we need is Google or some maybe some other search engine. So when you want your website to show up as the solution for your target audience’s needs and wishes, you’ll want to do everything you can to be listed at the top of other search results.

Of course in this vast sea of competition, it is almost impossible to be noticed over the internet because no matter what services or products you offer there will always be competitors offering the same. So how does one get noticed over the internet and shed that cloak of nigh invisibility? These 5 Tips are bound to help you get more attention over the internet.

1. Utilise Social Media

Utilise Social Media

With the advent of social media and its explosive growth tasks such as communicating with and among the hoi polloi and advertising have become an absolute quiescence. If you can it is a great idea to act upon paid advertising with trusted resources of course but if you cannot afford to indulge in paid advertising-free social media platforms are just as good. It’s not enough to produce great content and hope that people find it – you have to be proactive and actively participate in the community, as well. Create as many social accounts on as many platforms as you possibly can handle. Got a Twitter account? Then join in group discussions with relevant hashtags. Is your audience leaving comments on your Facebook posts? Answer questions and engage with your readers. Nothing turns people off quicker than using social media as a broadcast channel – use social media as it was intended and actually interact with your customers and fans.

2. Content Creation and SEO Aspects

Content Creation and SEO Aspects

Irrelevant to what kind of website you have seen it an e-commerce solutions services or a product website or even a blog it is crucial to have creative content on your website. All of your pages, especially your main lineup (home, contact, etc.), need to include concisely written, descriptive content. Ideally, for specific target keywords and phrases, this content will be optimized  (as long as the text doesn’t seem unnatural, obviously). If you have pages without much content, prevent Google from indexing them by using the “noindex” attribute, and “nofollow” any links to those pages, as well. Write unique title tags and meta descriptions for every page. Title tags serve as the headlines of your pages in search engine results pages (SERPs), while meta descriptions serve as the descriptive text. Not only do these constructs inform Google and other search engines about the content and purpose of each of your pages, they also dictate how your pages appear in search results. There is no magic formula for content marketing success, despite what some would have you believe. For this reason, vary the length and format of your content to make it as appealing as possible to different kinds of readers. Intersperse shorter, news-based blog posts with long-form content as well as video, infographics and data-driven pieces for maximum impact.

3. Engage in Guest Blogging

Engage in Guest Blogging

Another great way to increase visibility is by the process of guest blogging. Securing a guest post on a reputable site can increase blog traffic to your website and help build your brand into the bargain. Be warned, though – standards for guest blogging have changed radically during the past eighteen months, and spammy tactics could result in stiff penalties. Guest blogging is a two-way street. In addition to posting content on other blogs, invite people in your niche to blog on your own site. They’re likely to share and link to their guest article, which could bring new readers to your site. Just be sure that you only post high-quality, original content without spammy links, because Google is cracking way down on low-quality guest blogging. Think interviews are only for the big leaguers? You’d be amazed how many people will be willing to talk to you if you just ask them. Send out emails requesting an interview with thought leaders in your industry, and publish the interviews on your blog. Not only will the name recognition boost your credibility and increase traffic to your website, the interviewer will probably share the content as well, further expanding its reach.

4. Improve Your Website Interface

Improve Your Website Interface

The days when internet browsing was done exclusively on desktop PCs are long gone. Today, more people than ever before are using mobile devices to access the web, and if you force your visitors to pinch and scroll their way around your site, you’re basically telling them to go elsewhere. Ensure that your website is accessible and comfortably viewable across a range of devices, including smaller smartphones. Ever found yourself waiting thirty seconds for a web page to load? Me neither. If your site takes forever to load, your bounce rate will be sky high. Make sure that your pages are as technically optimized as possible, including image file sizes, page structure and the functionality of third-party plugins. The faster your site loads, the better experience for your users and the better reputation for your website which will go a long way towards increasing your online visibility.

5. Communication Is The Key

Communication Is The Key

Your customers or consumers or your readers expect a service from your end. They deserve to be valued and the best way to show that it can be done is by keeping good communications with them. You can answer their queries and complaints on a periodic basis or even better give them the option to live chat with you or your representatives. You also probably visit at least a few sites that are relevant to your business on a regular basis, so why not join the conversation? Commenting doesn’t necessarily provide an immediate boost to referral traffic right away, but making a name for yourself by providing insightful, thought-provoking comments on industry blogs and sites is a great way to get your name out there. This can subsequently result in driving more traffic to your own site. Just remember that, as with guest posting, quality and relevance are key – you should be engaging with other people in your niche, not dropping spam links on unrelated websites. When you are involved in communications with others it is bound to create an awareness about you and as Jeff Bezos quoted,“ If you do build a great experience, customers tell each other about that. Word of mouth is very powerful” Word of mouth definitely holds a great importance in increasing your visibility online as well as offline.

No matter what kind of domain your website belongs to these above methodologies can be applied to them all. Not only will these improve your visibility online they are also going to help boost traffic to your website.

3 Effective Ways to Understand Your Customers

3 Effective Ways to Understand Your Customers

How to understand your customers? This is the major question asked by any industry or enterprise. To better understand your customers you need to step down in their shoes. For better understanding, you need to have a better engagement. One needs to maintain the proper business communication between the consumer and the brand. This communication can be done through interaction and gather the overall customer experience either online or offline regarding a product, service or brand.

Though in a best eCommerce platform there isn’t a customer who is walking in the store, it becomes equally important to interact with them and gather their requirements and expectations from sellers. For any eCommerce platform, it is very important to exceed the expectations of their customer as they are the heart and soul of their business. And thus it becomes very important to keep proper engagement with their customers. The problem is there that there are companies who focus very less on customer interaction and more on pushing sales pitch on their them. Successful brands and business who interact with their customers know their value, as understanding them isn’t as complicated as it seems. Just you need is proper data gathering and analysis. eCommerce industries especially need to measure and analyze data in better ways to keep their customers engaged as they are not physically present in front of them. To understand better check out the following ways to keep the customers engaged.

1. Get Insights – Step in Their Shoes

Get Insights - Step in Their Shoes

To know customer experience you need data and a consumer-centric approach. The study shows that only 8% of consumers feel great about their online shopping experience. The understanding customer requires you to take a hard look at the points at which your customer contact with the business, especially in the eCommerce sector as a consumer is not physically present in front of you.
What you need to understand about the consumer or buyer is-

  1. Who are your buyers? (The age group)
  2. What do your buyers want from your eStore? (What they expect from you)
  3. How do the buyers take a decision to buy a product?
  4. Where do the buyers go to gather information about the product? (Their preferences)

The buyer never goes for the price at first. They focus more on the ROI (Return On Investment). The prices are totally meaningless if the product as no ROI. The companies who lead with price will gain success at first but will soon lose loyalty and trust if their products don’t go up to the mark. Definitely, you don’t want your company to be one of them.

This process makes you understand your buyer’s needs, their buying process, all these things help in gaining their trust and loyalty. The more aligned you are with the buyer’s journey the better the chance that you have of being their companion and win their trust and business.

2. Collect and Analyze Customer Data

Collect and Analyze Customer Data

All the companies have a  Customer Relationship Management System (CRM) holding valuable information about your customers. By inspecting and analyzing the data, you can study the pattern in which your customers typically make orders. How much time they take to place the order? What all research they do before placing the order? By collecting such data you easily analyze your performance.
Now the point comes what kind of data to collect.

One can collect personal data such as Customer names and mailing lists allowing you to do personalize your communication and interactions. You can directly take a follow-up if there is any problem with their order, also easily share the offers and discounts information by sending promotional emails. Other data to collect can be age, profession, and gender to understand their shopping pattern.

Recognizing and analyzing each customer’s transaction history like what products they recently browsed, what transactions they made will help you know which products and services to offer them in future. Also, the companies should encrypt all the customers’ data to safeguard it.

Check out the benefits of collecting the data-

  1. Identify and Verify Issues
  2. Proactively address issues, measure progress and capitalize on opportunities.
  3. Gain trust, develop effective and respectful consultations
  4. Reduce exposure to possible legal action and human rights complaints.

3. Ask them what they think

Ask them what they think

You cannot make your business survive without making an ongoing effort to better understand customer requirements and expectations. To check that your online store is having positive effect or not you need to manage regular communication with your customers. Gathering feedback after every purchase they mage will let you know the changes you need to bring in your online store and the services.

Ways one can choose to interact with the customers

  1. Conduct Surveys- Conducting a simple email survey to acquire customer feedback will make your customers value. Once you make changes according to the feedback, then you can tell people what have you done as a result of their feedback. From the surveys conducted you will get to know your staff behavior from the order of product to delivery till after sales services.

In surveys, they can directly share the bad experiences from your company to you rather than discussing with friends. Unless you actively consult your customers directly you will never discover the loopholes going wrong in your business.

  1. Hold Contest- Getting frequently engaged with customers and holding contests to increase interaction will help your business a lot to read the customer’s mind. Set up customer contact programme to keep in touch with clients. Holding contest will not only grab attention but will keep them engaged with your eCommerce store. Rewarding them for their participation will force them to make next transaction or play another contest. In contests, you could ask customers to share creative photos and tag your eCommerce Store and the chosen winner receives a product or free some points for next purchases.

Thus we can make out that to create online store is not only the thing you need to do after starting the business. You need to continuously interact with your customers, speak to your customers gather their requirements and expectations. To have the best interaction use only the limited crucial information about overall customer satisfaction. Today through eCommerce, selling products online has become a great way for companies and even for retailers to bring their business into the limelight. By doing proper research and understanding your customer you will establish trust, credibility and ultimately increase your brand value.