10 Must-Have Social Media Analytics Tools

10 Must-Have Social Media Analytics Tools

It wasn’t much before when tracking and reporting social media analytics used to be a hurdle for digital marketers. However, now the market is filled with different social media platforms with social media analytics tools. Social media analysis is basically – gathering data from social platforms to help guide your marketing strategy. And this process begins by prioritizing business goals.

Competitive analysis plays a big role in your program so make sure the social media monitoring tools you choose can perform here – and pick up and deliver any mentions, conversations, hashtags, tweets, and other chatter about your company. These are the influencers who you will want to identify for customer engagement, the ones who will be spreading the good word about your business.

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5 Online Trends To Boost Your Digital Marketing Strategy In 2016

5 Online Trends To Boost Your Digital Marketing Strategy In 2016

Over the recent years, online marketing has emerged as one of the most powerful mediums of promotion for the businesses. Every business – whether it is online of offline – seeks online marketing mediums to promote their business among masses.

The digital marketing has come up with such amazing online trends in 2016. While it allows you to take full control over how you are going to convey your message to your consumers – your marketing strategy also needs to be adjusted according to the changing trends.

This era of digital marketing is ever changing. And which is not going to stop anytime soon. So, it’s better to adapt yourselves according to the changing trends, to stay in line with the competition. For implementing these trends, you need a proper strategy to implement.

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Cracking The 4 Myths Of Affiliate Marketing

Cracking The 4 Myths Of Affiliate Marketing

Let us start by introducing this marketing term, and basically, what is it all about.

Affiliate marketing is a marketing channel which is solely based on performance. And it also has one of the lowest cost-per-transaction ratios among all digital channels. Perhaps it is because of this low cost that retailers are less likely to manage their affiliate ad spend as closely as they would otherwise.

Why affiliate marketing is a little under-rated by the way? That’s because, it’s actually a “behind-the-scenes” business. We click on those ads without even realising it. Affiliate marketers are easily overlooked and often misunderstood. But they potentially represent one of the most important parts of your business.

While affiliate marketing is great, it’s a little bit complicated too. There are lots of myths out there surrounding affiliate marketing. It’s important to understand some of these myths so that correct decisions can be made for the future growth of your business.

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4 Ways How #Hashtags Can Increase Your Reach

4 Ways How #Hashtags Can Increase Your Reach

Do you know who first invented Hashtags – well, kind of? Hashtags were actually a user-innovation that was later adopted by Twitter as an actual feature. The rest of the world followed in its own pace – and later, Facebook too.

Here’s a brief history of hashtags:

The first tweet with a hashtag dates back to Aug, 2007.

But, there are more ‘firsts’ here. A hashtag which first used extensively was on 23rd October 2007. And the first ever hashtag in the history of hashtags – yes, because they have already made a history – was #sandiegofire. In July 2009, Twitter officially launched hashtags as a conversation strategy and Tumblr became one of the early adopters of hashtags in August 2009. Instagram adopted in Jan 2011, Flickr added hashtags in Mar 2013 and Facebook finally, in June 2013.

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A Site That Won’t Bounce Your Customers Away!

A Site That Won’t Bounce Your Customers Away!

The websites have been launched in such an exploding way, over the recent years, that they can actually confuse the customers, instead of helping them.

In fact, some sites are too complicated to even browse through them. What customers want basically is a simple, easy way of their shopping experience that can intrigue them to come back again. Too much chaos is never intended by the websites, still, it becomes messy. Why – because they don’t pay attention to some simple rules.

Big websites, in the need of getting even bigger, make the simplest mistakes – that is, forgetting the basics of operating their sites. Simplicity is the key to everything, however big is the brand, the basics remain same. They need to capitalize on the customer experience. That is basically the key right now.

Those days are over when only fast webpages and good user interface were the only things that are needs. Now there needs to be a seamless experience for customers. Experts have stated that, now the customer experience is the only thing that websites need to care about. The better the customer experience, the more they will come back. Retaining customers is another important area, that is to be considered, to learn about how to reduce bounce rate of your customers.

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SEO 2016: Rules To Be Followed

SEO 2016: Rules To Be Followed

Over the years the rules for the SEO have shifted. The current state of SEO and how you can optimize and maximize it to enhance your investment in content – are the news rules that are to be followed. Today, marketers are boosting up their investments in content – but for the leverage to those investments, they will have to put some efforts into learning the new rules.

Gone are the days when you would have to drive your traffic to the site by headlines and keywords. The new set of SEO rules 2016 suggest to focus on the experience. Pear;ier, all the focus used to be in the keywords only. But the reality nowadays in the search engines is getting much smarter. The control which the content creator is having is a lot less over how their pages are showing up and what words they’re showing up for.

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5 Tricks To “Catch” Your Audience Through Catchy Headlines

5 Tricks To “Catch” Your Audience Through Catchy Headlines

Have you ever realised how important the first sentence of an article might be? You must be thinking – what does it even matter? The basic content explanation is “in” the article. right? The first sentence works as the basic idea of how the whole article is gonna be.

Similarly, the title of that particular article, or any article for that matter – holds the most important place. Headlines may easily take the backseat in writing process and can be considered to be thought upon later – but they really should be treated with much more consideration. In fact, the headline is arguably more important than the article itself. If no one even reads the blog post, then what does it even matter if it was great?

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Why Digital Marketing Is “The” Strategy You Need

Why Digital Marketing Is “The” Strategy You Need

Marketing – Digital Marketing, is the need of the hour. Every business needs a platform to market their products and services as far as they can. In this techno freak world, where everything has become digital, why should not marketing your products be also digitalised? Why is it so important to have a digital backdrop for every damn thing?

You know those traditional days and way of marketing all those days back? Yes, we are talking about TV, print ads, radio, flyers and all that stuff – that we used to market our products. Well, those might have worked at that time, but now, it would be a lot difficult to stick to those ways only. Change is the only thing, that’s constant – yes, all these ways need a change, and yes, we have that change with us too – Digital Marketing Strategy.

Nothing has really changed basically, all which has really changed – is the way we market our products. Why do we need it? Yes, we need this because, well, we need to stay head to head of this fast-paced technology, which is changing, like a chameleon changes its colours. And, businesses need to grow and expand, competition is so cut throat, these days.

Take for example, the latest update from Instagram, which ‘almost’ took Snapchat over. What made that possible? Maybe, Instagram had a better Digital Marketing Strategy. Why Prisma, is going viral? Why Pokemon Go, might be the Game Of The Year? It all comes down to one simple trick – Digital Marketing Strategy.

To be put simply, this defines the basic difference between a successful venture and a failed one. Even if there is quite a lot traffic on the website, it doesn’t really change anything if the sales aren’t turning into digitalised sales.

So, what does this actually mean? Why do we need this strategy, after all? Why it is so essential? Let’s go a little in depth of this whole scenario –

Going through the latest reports by Smartinsights.com, it shows that around 50% of the marketing businesses which have their digital programmes, have slightly increased from the previous year’s figures of 46%.

Let’s put down some reasons why this has become so important in the recent times:

Your Business Gets A Direction

Your Business Gets A Direction

The most important reason would be – getting a direction to your business. So, you have planned about what you are going to do, but exactly how are you going to that? What is the strategy for it? What is the approach you are going to take to fulfill your business needs? Exactly. That is what a marketing strategy does that for you. It gives you an approach towards your plans. Businesses which don’t have a proper strategy written down for them, just make a general sense of what their online traffic might be. Well, you can’t be generalise these things, can you? You need proper data, proper statistics and facts for that – and that is where a proper marketing strategy comes into play. It basically helps you differentiate between what is right and what is wrong. It’s always better to be late than sorry.

You Know Whom You Are Reaching to

You Know Whom You Are Reaching to

Digital Marketing Strategy helps you analyse your most valuable asset – your customers. You know whom you are dealing with. It enables you to determine, what your customers are searching for, what are their needs and what are their wants. And which in turn makes you dig deeper in there, dwelve on those points. It shows how your customers actually interact with the content they are getting online. Take for example, Google Analytics, is one such tool which enables to determine their customers’ age, location and even their interests. The strategy will make you evaluate your customers from different platforms. Media channels, blogs and even social media platforms – a proper strategy can give you a clear idea of where your business is actually going.

It’s Definitely In Your Budget.

It’s Definitely In Your Budget.

If you are thinking, these strategies might cost you a fortune, or something like that – well they don’t. These strategies are completely affordable and in your budget. Of course, if you want an online expert to take care of your advertising issues, that might cost you a little more – but, all the tools out there are almost free. Setting up all your social channels, monitoring your social media traffic, it’s all basically quite easy and most of all free of cost too. Although, you need to stay updated with the ever changing trends in the online world, you can easily get through via media channels like Linkedin and Twitter.

Measuring Your Success Becomes Easier

Measuring Your Success Becomes Easier
When you know your customers and who you are dealing with, it certainly enables you to measure your success even better. While the competition is so much these days, the actual data and statistics can make you work more efficiently and effectively towards what you want to actually deliver. A good digital strategy will make your mechanism effective and will allow you to make your online value proposition worthwhile. When you’re able to measure your success, you will know where you stand in the online business market. These strategies make it easier to monitor your success and give you a proper idea of your position.

Helps You Optimise Your Resources
An effective strategy will make you bank upon your resources and optimise them too. It will also show you what is working for you and what is not – which gives way to a continuous improvement in the way your strategy should work. Digitizing your resources, writing down your strategy for all your tactics, your KPIs, and finally resource optimization, is what will make your strategy work, and further, give you an edge over others.

Building a strategy isn’t as difficult it looks like. But it does need work. Describing your goals in a page or two, will itself make a huge difference to your online performance, which can be transformed into a bigger and better one later on. So, start building and banking upon your strategy now!

Dealing With Negative Product Reviews – How?

Dealing With Negative Product Reviews – How?

What is the point of running a business, without really knowing what your customers think of your product?

Product reviews act as the ultimate guide to knowing what your customers really want, and they also act as a guidebook for the other potential customers who trust the other buyers more than the seller. And they’re not wrong in doing so. Only someone who has actually used a product would be able to comment on their experience as an user.

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Using YouTube to Drive Sales for Your eCommerce store: Tips & Tricks

Using YouTube to Drive Sales for Your eCommerce store: Tips & Tricks

Words have power. Sure.

But videos – a different ballgame, altogether!

You just can not compare the experience of watching a video – be it informational or entertaining, to anything else. There’s a reason that youngsters these days are leaning towards YouTube more than ever before – they could have a math problem to solve, or a funny clip to see; and it would circle back to clicking on their favourite YouTube channel.

So much of potential does this one portal hold, that why not use it to your advantage? Why not use it to skyrocket your sales?

There’s no answer to those ‘WHYs’, because you absolutely have to!

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