No matter what business you’re in, chances are you have some competition. Maybe your product or service is superior to other options that exist in your market. Maybe it isn’t. Having the best offer doesn’t matter. Instead, concentrate on making sure your target market perceives your company’s deal to be the right one for them. Until they believe, they may never buy from you.
How can you set yourself apart from all the other alternatives? Publishing content online is a great start. As long at it’s high-quality material that truly helps consumers within your target market. Your published pieces should build goodwill. It should earn you trust and position you as an authority in your industry.
There are some potential customers in your target market. They are not yet customers because they are missing something. They want a specific result, and they’re willing to pay for it. Because we live in the information age, they’re likely searching for online information. Some content that can help them find a solution.
If you haven’t implemented a strategy to drive traffic to your ecommerce site with social media – there is an immense need for it. People use social media for a variety of reasons. One of them is to help make a decision on purchases. Has the product been endorsed by friends, shared and liked? Is there positive feedback about a brand, maybe even a fan group?
Competition is fierce these days. And trusting that your offer is good enough to attract visitors isn’t going to reap you results you might have imagined. First of all, select the social media channels where your audience likes to hang out most. Depending on your product or service and who is buying it, you will favor one over the other.
Next, use high-quality visuals. This is particularly essential when you post pictures of your products. Blurry or oddly sized visuals will not drive traffic to your ecommerce. Each social media platform has its own set of requirements, so make sure you comply.
Here are some ways you can drive most traffic to your ecommerce site through social media:
Marketing is all about personalisation. If customers don’t feel they are not being ‘taken care of’ – they are likely to switch off and take their business elsewhere. Today, consumers expect the way brands speak to them to be tailored to their past habits and preferences. After all, they’re the ones with the buying power.
Of course, the ultimate goal of a more personal, tailored and relevant service is to provide a superior customer experience. Air travel and hospitality are examples where upselling can generate incremental revenue and bolster customer loyalty.
The advent of email has been a major boon to small and mid-sized businesses. This has enabled to keep contact with customers in a more personal way and on a more regular basis. Email is considered the fastest-growing customer service channel.
Which are the best social media channels for an ecommerce business? Should social media be even used for business? The answer is yes. You have a story, your brand – show it off to your people. Social media has given brands the power to learn on a first-hand basis.
It allows them to build campaigns tailoring specific interests about what is relevant to consumers. It has also given brands the ability to build stronger and deeper connections with target groups. And feedback can be received almost instantaneously as they engage directly with audiences.
Social media has the capacity to allow your brand to be seen from an entirely different angle. And thus, allowing your business the potential to acquire more target groups than ever before. Keep in mind your particular target groups, industry, business type, budgets, and location.
With the continued growth of the handheld device market, mobile commerce continues its rapid rise. Many millennials use their smartphones as their primary internet connection. In fact, mobile internet traffic has actually surpassed desktop traffic. This increase in traffic has also led to a rapid increase in mobile sales.
The mobile market is clearly growing by leaps and bounds. When you look at your mobile device – phone, tablet or any other digital sidekick of choice – what do you see? One answer should hopefully be “a gateway to online shopping.” With M-commerce on the rise, it’s not enough to realize how much M-commerce is growing.
To be truly effective at marketing and selling through this channel, retailers should be aware of the reasons why it’s growing in order to better engage customers through this shopping platform. Using smartphones to shop is only natural, especially since they’ve become computers on-the-go. Now, the entire web is at consumers’ fingertips no matter where they might be.
Marketing is an important way to communicate through your audience in a better way. And, because the ability to sell and create brand awareness has never been more robust that it is right now – this doesn’t seem like the best of the times to do that. Brands and marketers alike face the bigger challenge of capturing the consumer’s attention without breaking the marketing budget.
The best way to start the year off right is to gather your sales and marketing team together. Make a series of sessions to get everyone aligned and headed in the same direction. Undertake a thorough assessment of current activities. This typically includes a SWOT Analysis for a snapshot of the state of existing efforts.
Make a careful curated list of measurable goals based on the assessment performed previously. This data helps to inform the organization of audience attitudes and behaviors. Create strategies based directly on the findings of the assessment—good and bad. It also lays the groundwork for later decision-making and re-evaluation, if needed.
Ecommerce websites have a bunch of moving parts. They have product pages, category pages, shopping carts and checkout pages. Then there are the conversions and micro conversions which is called a sales funnel. A sales funnel leads the visitor to a conversion. And a visitor can bail on you on literally any point while travelling through that funnel.
A visitor interacts with a site at many different levels which are hard to evaluate with raw numbers. This is where conversion optimization of your ecommerce business starts. Why a visitor abandons your sales funnel – can have many reasons. Maybe, they don’t get what they need or are looking for. You don’t need to worry about those.
The ones that you need to worry about are the ones who never checked out. Or perhaps they started the checkout process and abandoned it. Those are real issues that need to be addressed. That’s because they made the decision to start down the “funnel” but stopped for some reason along the way.
Importance of digital marketing is known to all. And since now, people access most information online and through applications. This is the most influential way to reach new consumers. Despite its importance, some of us have trouble understanding how it impacts the bottom line.
Getting your brand out there to gain awareness is great, yes. But you’re also missing out on a greater opportunity. That is, to boost sales. If you don’t have an easily actionable path to purchase. There is a lot to consider when you are trying to figure out how to build a purchase path for an online store. You want to find a balance. Between your branding and the actual functionality of your site.
As retail trends continue to shift to digital realms. A successful online store has become vital to a retailer’s success. Getting people to click on a product photo is just step one. So how can you guide consumers through the buying process. All the way to the point of payment? Start by identifying who your major competitors are and then visit their website.
When you invest time, money and effort into any e-commerce store, then naturally you would want to optimise the return on investment by increasing engagement. To achieve this, you must engage visitors of your website and customers with your brand and/or product and service.
Here are 3 easy ways you can produce impressive results in you put in a little extra effort.
In today’s digital age, getting noticed by a big publication or a person – can really benefit your business. Right persons are needed everywhere, they were needed in the past age, they are needed in this age too. Getting to the right influencers can give your business that required recognition and a reputation in the digital market.
But this is not the age to send out your “stories” to some newspapers, – yes, that can be done too, but it won’t give the required recognition. The newspapers have been now replaced by, let’s say, a blogger who would cover your niche. He can be as influential as a newspaper publication because he would have the whole trust and data of your business and your target group.
Today, it’s all about audience – if you get the right audience and you hit all the right chords with them, you are all set. Whether it’s their audience or yours – both have equal importance in today’s world.